Advertising Age articles from August 2006

Advertising Age archives from August 2006

McNeil plans chewable Tylenol; Will target young, single adults with $30 million ad campaign for tablet.(Tylenol Go advertising)
August 7, 2006... Byline: STEPHANIE THOMPSON Too much trouble to get a glass of water to down that Tylenol? McNeil Consumer & Specialty Pharmaceuticals wants to relieve you of that burdensome chore with no-water-necessary chewable extra-strength tablets...

The timeline.(McNeil Consumer and Specialty Pharmaceuticals)(Chronology)(Brief article)
August 7, 2006... 1955: McNeil Labs introduces Tylenol Elixir (available by prescription only) 1961: Tylenol (OTC since 1959) targets adults with Regular Strength Tylenol tablets 1972: Chewable Children's tablet launched 1988: Gelcaps introduced...

Going the extra mile for charitable causes.(Adages)(Premium Capital Funding)
August 7, 2006... Byline: Ken Wheaton Even on a slow week in the industry, we can always count on someone holding a charity event. We're not the black-hearted kind, but we do tend to the lazy and we wonder why some people feel a need to torture themselves...

PHIL METZ, 32.(Special Report: 40 under 40)(marketing for Nascar)(Brief article)
August 7, 2006... Byline: rich thomaselli Hip, groovy Los Angeles might be the last place you'd expect to find a presence for Nascar. But the U.S.' second- hottest sport is moving beyond its "good ol' boy'' image, in part thanks to its L.A. office and Phil...

LAURA GALIETTA-COTTER, 38.(Special Report: 40 under 40)(marketing for Food Network and Fine Living)(Brief article)
August 7, 2006... Byline: janet stilson At Scripps Networks' Food Network and Fine Living, , just became VP-ad sales marketing a few months ago. Expect some very creative ideas from her. Her former boss Steve Schiffman, an exec VP at National Geographic...

Out of Site at AdAge.com.(Viewpoint)(Brief article)
August 7, 2006... From `The New York Times' Branding gains street cred, becomes an 'art' Using downtown New York City hustler (and we mean that as a compliment) Aaron Bondaroff (aka A-Ron) as a starting point, The New York Times' Rob Walker takes a look...

PETER BLACKER, 36.(Special Report: 40 under 40)(Telemundo marketing)(Brief article)
August 7, 2006... Byline: janet stilson Peter Blacker rides two speeding media segments-Hispanic and the internet. "They're like two rockets taking off,'' says the 36-year-old head of Telemundo's digital-media division. "Peter is one of the reasons that...

That's real money- $1.5B-pouring into made-up leagues; Entry price rising for marketers looking to cash in on fantasy sports.(Ole Miss )
August 7, 2006... Byline: ABBEY KLAASSEN It's a dream come true for the media business: Some 15 million people laying out more than $1.5 billion on fantasy sports, and marketers spending big to play along. While fantasy sports were born of paper, pencil...

AdWatch.
August 7, 2006... Byline: Bradley Johnson TURNSIGNALS Follow the money at Interpublic Group...straight down 42nd Street to the offices of PricewaterhouseCoopers. The troubled ad firm last year spent more on auditing fees than all but one of the 150...

Creativity's AdCritic.com Playlist.(Brief article)
August 7, 2006... Byline: Teressa Iezzi A monthly guide to the songs behind the spots. To see these commercials, and hear their soundtracks, visit www.adcritic.com/music Orange "Animals" Strangers unite to erect big orange animals. Agency:...

JUSTIN SMITH, 36.(Special Report: 40 under 40)(The Week)(Brief article)
August 7, 2006... Byline: nat ives Justin Smith, at 36, can inspire career envy all too easily. What's worse, says Sir Harold Evans, Mr. Smith looks younger than 36. "He has all those attributes that could easily fool you into thinking he's a matinee...

DAVID JONES, 39.(Special Report: 40 under 40)(Brief article)
August 7, 2006... Byline: larry dobrow Nearly every story about David Jones harps on his former life as a tennis player. The self-effacing adman counters: "I played some tournaments... [but it] didn't take long to realize that my future lay elsewhere.''...

Media Guy's Pop Pick: '96 Minutes'.(MediaWorks)(Brief article)
August 7, 2006... Byline: s.d. Our columnist's current media obsession. Texas Monthly has always been one of the small handful of great American magazines-and its August cover story is just more proof that this glossy continues to be at the top of its...

JOHN HARROBIN, 38.(Special Report: 40 under 40)(Brief article)
August 7, 2006... Byline: alice z. cuneo John Harrobin is the go-to guy on Verizon Wireless' big ad budget, but his most crucial role may be in forging ahead into new mobile media. Verizon will soon launch the next generation of wireless...

DOUG JOHNS, 33.(Special Report: 40 under 40)(Campbell Soup Co)(Brief article)
August 7, 2006... Byline: stephanie thompson The photo of Iowa home ec teacher Kris James sits on Doug Johns' desk as a reminder of whom he really works for: the consumer. The 33-year-old senior brand manager for Chunky Soup at Campbell Soup Co. found...

Major turnoff: McKinsey slams TV's selling power; Viewing down 50%, yet spending up 40.
August 7, 2006... Byline: ABBEY KLAASSEN A study is about to give Madison Avenue a fresh pummeling: McKinsey & Co. is telling a host of major marketers that by 2010, traditional TV advertising will be one-third as effective as it was in 1990. That...

DAN BUCZACZER, 34.(Special Report: 40 under 40)(Reverb marketing)(Brief article)
August 7, 2006... Byline: matthew creamer Everyone in the ad business is buzzing about how to harness consumers' endorsements, but few are doing more for large marketers than Dan Buczaczer. At Reverb, a dedicated word-of-mouth unit within Publicis...

CHRISTOPHER LUXON, 35.(Special Report: 40 under 40)(Unilever Secret deodorant marketing)(Brief article)
August 7, 2006... Byline: jack neff Christopher Luxon emerged as a Unilever superstar starting in the late 1990s, when he led the effort to beat back Procter & Gamble Co.'s expansion of Secret deodorant into Europe and Asia. P&G withdrew Secret...

'Juicing the Orange': a guide to ad industry's Third Revolution.(Viewpoint)
August 7, 2006... Byline: Randall Rothenberg Advertising,'' pat fallon was saying, "is change management.'' Mr. Fallon was not discussing a triumph, but a failure: His advertising agency's dismissal from the Miller Brewing account, despite raising...

CHRISTINA ZWICKY, 26.(Special Report: 40 under 40)(Brief article)
August 7, 2006... Byline: dan lippe The prospect of the consumer in control is top of mind for brand managers like Christina Zwicky. Due to new outlets like blogs, "there's going to be a lot of trying to determine how much [brand managers] control the...

CHRIS KEMPCZINSKI, 37.(Special Report: 40 under 40)(Pepsi-Cola North America marketing)(Brief article)
August 7, 2006... Byline: kate macarthur When Chris Kempczinski's two bosses were promoted last November, management at Pepsi-Cola North America gave the then VP-waters a choice of new assignments. The decision was easy for the Procter & Gamble Co. alum....

RONN TOROSSIAN, 31.(Special Report: 40 under 40)(Brief article)
August 7, 2006... 5W Public Relations President-CEO Ronn Torossian makes it quite clear that he has little use for the rest of the PR business. The 31-year-old describes his big-agency competitors as "brain-dead'' and "antiquated.'' Mr. Torossian claims his...

MARYAM BANIKARIM, 37.(Special Report: 40 under 40)(Brief article)
August 7, 2006... Byline: larry dobrow "Bubbly and blunt.'' That's how one top ad executive describes the CMO of Univision Communications, whose networks generated nearly $2 billion in ad revenue last year. Jamie King, managing director at Publicis &...

JOSH MARTIN, 29.(Special Report: 40 under 40)(Brief article)
August 7, 2006... Byline: abbey klaassen In the fast-growing world of digital media, it's one of marketers' most common questions: "But does it work?'' Josh Martin, who heads the emerging media division at Interpublic's ID Media, must grapple with that...

JOHN RODRIGUEZ, 32.(Special Report: 40 under 40)(Brief article)
August 7, 2006... Byline: jack neff John Rodriguez looked to take what he learned from a successful run at Procter & Gamble Co. to Novartis, where at only 32 he's VP-marketing, North America, for its over-the-counter drugs. He made the jump from P&G...

David Droga, 37.(Special Report: 40 under 40)(Droga5)(Brief article)
August 7, 2006... Byline: matthew creamer This summer, David Droga exploded back onto the advertising scene after a quiet period spent honing his new venture, Droga5. His new agency, in its Cannes debut, picked up a cyber Grand Prix and two media Lions. ...

LORRAINE TWOHILL, 35.(Special Report: 40 under 40)(Google)(Brief article)
August 7, 2006... Byline: emma hall Lorraine Twohill describes her job as "coping with the fast-moving train that is Google.'' The European marketing director has grown her department from two people in London to a whole network of offices across the...

Entertainment exec learns how to play her cards right.(interview )(Interview)(Brief article)
August 7, 2006... Byline: T. L. Stanley THERE WERE a couple of immediate and tangible benefits to Lori Sale learning how to play poker nearly two decades ago. First, she could spend quality time and speak a common language with her husband, Scott, an...

TIM FRY, 34.(Special Report: 40 under 40)(Brief article)
August 7, 2006... Byline: janet stilson One of Tim Fry's biggest challenges as Weber Shandwick's senior VP-Microsoft client relationship leader has to do with outward appearances. Mr. Fry is 34, and "it takes a little while for people to see that he's...

RICARDO DE MONTREUIL, 32.(Special Report: 40 under 40)(Mun2)(Brief article)
August 7, 2006... Byline: janet stilson Ricardo de Montreuil isn't your typical VP-creative director. Not only does he hold that title at the Mun2 cable network, but at 32, he's already directed a movie-"La Mujer de Mi Hermano'' ("My Brother's Wife'')-which...

MAURICE COFFEY, 39.(Special Report: 40 under 40)(Consumer Electronics Show)(Home Made Simple)(Brief article)
August 7, 2006... Byline: jack neff Package-goods executives don't usually attend the Consumer Electronics Show annually. Except for Maurice Coffey, marketing director of Procter & Gamble Co.'s Home Made Simple program, an online loyalty effort that...

You are so not fazed by teen mags' demise.(News)(Brief article)
August 7, 2006... Byline: bonnie thompson When Teen People announced it was folding its print property but retaining its web presence, the media bubble experienced a little deja vu: Hachette Filipacchi made a similar announcement about Elle Girl earlier...

NICK PAHADE, 31.(Special Report: 40 under 40)(Denuo)(Brief article)
August 7, 2006... Byline: matthew creamer As president of Denuo, Nick Pahade sits atop one of the most innovative new agency concepts in recent memory. He manages a team of top media thinkers and spends his time exploring nothing less than the future of...

40 Under Forty; Ad Age takes a peek at a group of young dynamos who are making their mark now, and are destined to dominate the marketing scene for years to come.(Special Report: 40 under 40)(Brief article)
August 7, 2006... Forty is by no means the finish line. In the marketing world and elsewhere, age 40 traditionally meant people had pretty much settled into a career path. But in 2006, many are still destined for major course corrections. People are staying in...

But will it snag the biz?(Brief article)
August 7, 2006... Byline: kate macarthur Agency.com's viral video was roundly panned, furiously so in some cases, in the advertising blogosphere. But as with any review process, the only opinion that matters is the marketer's. So what did Subway think? ...

Late News.(AOL to lay off)(Lee Jeans unveils its stylish jeans)(Burger King Corp operations tests )
August 7, 2006... Ad groups extend talent union contract [new york] The ad industry and commercial talent unions have agreed to a two-year extension on their current contract, which will now run through Oct. 2008. The extension, which still must be ratified...

BECKY O'GRADY, 37.(services of Becky O'Grady )(Brief article)
August 7, 2006... Byline: stephanie thompson The minute Becky O'Grady set foot in General Mills, she says, "I knew I was home.'' The 37-year-old VP-marketing for Big G's biggest cereal franchises came to the food giant straight out of Northwestern....

Will Kent return to mag biz?(MediaWorks)(Brief article)
August 7, 2006... Byline: Nat Ives Magazine executives might take the bench occasionally, but they often don't stay away for long. Take Wenner Media big Kent Brownridge, who "retired'' from the business at the end of 2005. Speculation ran high last week...

Nissan executive Rinek brings client-eye view to new Beekman office.(retirement of John Rinek)
August 7, 2006... Byline: JEAN HALLIDAY John rinek, who retired July 28 as director-media and agency management from Nissan North America after 18 years, starts a new chapter of his life this month. Mr. Rinek opted not to move to Nashville with the...

AGENCY.COM PLAYS HAMLET FOR SUBWAY? Adages editor Ken Wheaton says viral effort is either genius or outright lunacy.
August 7, 2006... Byline: Ken Wheaton Excuse us for encroaching on Bob Garfield's territory. But something simply has to be said about the Agency.com viral. And since our professionally trained critic is out for the week, the task has fallen to us. (Just to...

SCOTT KEOGH, 37.(Special Report: 40 under 40)(Brief article)
August 7, 2006... Byline: jean halliday Scott Keogh arrived at Audi of America as its first chief marketing officer in late May. He's an integral part of a new management team. Mr. Keogh, 37, knows plenty about auto brand building. His move to Audi...

JEN NEAL, 33.(Special Report: 40 under 40)(Brief article)
August 7, 2006... Byline: matthew creamer Discovery Communications has become PHD's second biggest piece of business over the past year or so. More than 60 people work on it, handling all facets of the cable network's media strategy. Credit that to Jen...

CAROLINE CHILVERS, 31.(Special Report: 40 under 40)(Brief article)
August 7, 2006... Byline: matthew creamer Rapp Collins' healthcare division has grown to more than 50 people from none over the past two years, adding business from giants such as Pfizer, Novartis, Merck and Bristol-Myers Squibb. At its helm has been . ...

JENNIFER SEY, 37.(Special Report: 40 under 40)(consumer marketing)(Brief article)
August 7, 2006... Byline: stephanie thompson Levi's is back in tune with teens, and Jennifer Sey is a big reason why. The director-consumer marketing for the original denim brand has worked hard over the last two years to revive the icon . That has included...

LESLIE RUSSO, 35.(Special Report: 40 under 40)(Glamour)(Brief article)
August 7, 2006... Byline: nat ives Glamour delivered big for Nokia last year when a short from the magazine's "Reel Moments'' series was shown at the Sundance Film Festival. Nokia shared "Presented by'' credits. Associate Publisher , and Publisher Bill...

SCOTT O'NEIL, 36.(Special Report: 40 under 40)(Brief article)
August 7, 2006... Byline: rich thomaselli Still only 36, Scott O'Neil has had a meteoric rise through the world of sports. The National Basketball Association senior VP previously held marketing positions with the NBA's New Jersey Nets and the NFL's...

JOEL ARZU, 23.(services of Joel Arzu)(Brief article)
August 7, 2006... Byline: dan lippe With a Silver Pencil in his pocket, Joel Arzu now has his sights set on a Clio. Mr. Arzu, 23, graduated from the Fashion Institute of Technology, New York, on a high note by winning a Silver Pencil in the One Show College...

Chrysler extends Dr. Z, discount effort.(The Week)
August 7, 2006... chrysler group, as expected, extended its employee discounts through Aug. 31, using the same "Dr. Z'' ads featuring DaimlerChrysler Chairman Dieter Zetsche that failed to jump-start its sales in July. The automaker needed some sort of deal in...

MANNING FIELD, 33.(Brief article)
August 7, 2006... Byline: janet stilson A gadget fetish. "It's a problem for me,'' Manning Field says. "I break my cellphone every two months so I can go buy a new one.'' But that's a trait that helps him thrive as senior VP-branding and advertising at...

General Mills cooks up magazine for Hispanics; Marketer's multibrand initiatives also include custom pub for blacks.(Multicultural)
August 7, 2006... Byline: LAUREL WENTZ At general mills' Betty Crocker Kitchens, there is a separate room called Cocina Betty (Betty's Kitchen) that doesn't look like it belongs in Minneapolis. Cocina Betty, opened last year, is geared toward U.S....

NFL lures fans on web from 'futbol' to football; League launches Spanish-language site for Hispanics.(Multicultural)
August 7, 2006... Byline: RICH THOMASELLI The national Football League has launched a newly-designed Spanish-language website to give its growing Hispanic fan base a dedicated place for content. The site, NFLatino.com, is up and running in partnership...

Sales drop looms as energy prices continue to soar; Climbing inflation, slowdown in real estate crimp consumer spending.(News)
August 7, 2006... Byline: BRADLEY JOHNSON Three-buck-a-gallon gas isn't enough to tank the economy. But the cost of energy is dampening spending, and the cooling housing market will make it harder for consumers to tap home equity to feed their spending...

Gold-star marketers, $50 million ... now all they need is a media partner; Lexus, others join eBay to test online TV auction.(News)
August 7, 2006... Byline: CLAIRE ATKINSON And ABBEY KLAASSEN The first marketer-led online trading system for TV airtime edged closer to reality last week as a group of major advertisers issued details of its pilot plan. Wal-Mart Stores, Lexus,...

Half of your advertising isn't wasted - just 37%; But at least now someone's able to measure it.
August 7, 2006... Byline: JACK NEFF John wanamaker was wrong. Only 37.3% of advertising budgets are wasted. While that's hardly good news, given that it still amounts to tens of billions of marketing dollars, a book that traces $1 billion in spending...

Sticking Points.(advertising of Toiletries industry)(Brief article)
August 7, 2006... Of 36 campaigns analyzed in the book, all but one could have done better with its media allocation to improve ROI. One-third of the 36 misidentified the primary consumer motivation for buying the product or service on the strategic front end....

Under the gun, Heinz chief vows to boost spend; INTERVIEW: Less is more in CEO's view, but proxy fight is forcing his hand.(News)
August 7, 2006... Byline: STEPHANIE THOMPSON It's a running joke on Wall Street that Heinz swears to up advertising every year and never does. But the ketchup king might have the last laugh: Maybe it doesn't need to. With the wolf-aka shareholder Nelson...

GUILLAUME JESEL, 36.(services of Guillaume Jesel )(Brief article)
August 7, 2006... On the road to becoming a French diplomat, Guillaume Jesel got mired merrily in the beauty world. The 36-year-old , now VP-global makeup marketing for Estee Lauder Cos., had prepared for a life of public service, but a stint as a financial...

VINCE HUDSON, 35.(services of Vince Hudson)(Brief article)
August 7, 2006... Byline: jack neff If it's a big deal at P&G, chances are good , was in on it. He was the brand manager in 2000, when when P&G debuted Crest Whitestrips, which helped it overtake Colgate for U.S. oral-care leadership. Having made...

Steve Chen, 27, and Chad Hurley, 29.(Special Report: 40 under 40)
August 7, 2006... Both shy of 30, Steve Chen and Chad Hurley set out early last year to build a service so their friends could easily share video footage online. From their Silicon Valley garage, Messrs. Hurley and Chen, a Taiwan-born engineer, maxed out...

YES, THEY WANT THIS ACCOUNT; If the morning-after pill goes OTC, controversy will follow it. But seeing potential profits, shops lick their chops-quietly.(News)
August 7, 2006... Byline: RICH THOMASELLI "There will be an absolute backlash,'' said the president of a major health-care agency, of Barr Pharmaceuticals' so-called morning-after pill. "Real fire-and-brimstone shit. Rivers and seas boiling. Forty years of...

Foster's wants to be your drinking buddy; Ailing Australian brew reintroduced with new tagline, media strategy.(News)
August 7, 2006... Byline: JEREMY MULLMAN Foster's: Now Australian for do-over. The Foster's brand-which a decade ago was one of the country's hottest imported beers-is about to get a Corona-style makeover, complete with a new tagline and media strategy,...

Why Foster's hooked up with Heavy; Customized dating game pitched to Miller shop as part of website's 'upfront'.(News)
August 7, 2006... Byline: GAVIN O'MALLEY "American women, beware, as the sheilas have come to take away your men!'' Heavy.com and Miller Brewing Co.'s Foster's Lager are issuing that battle cry for a dating game the site is casting as a model for...

Heat Index; weekly rating (0-10) of sizzle & fizzle.(MediaWorks)(Brief article)
August 7, 2006... 9 TMZ.com Web site sees page views hit 4 million last Monday thanks to Mel's meltdown. The Time Warner-owned celebrity website grabs as many headlines as Mr. Gibson. But how does Paris Hilton feel about Jews? 5 Jared Kushner 25-year-old law...

AMANDA RICHMAN, 39.(Brief article)
August 7, 2006... Byline: janet stilson There are a lot of brands riding on Amanda Richman's shoulders. She's responsible for the digital initiatives of Procter & Gamble Co. in her role as senior VP-group director of strategy development and innovation at...

JOSE MOLLA, 39.(Brief article)
August 7, 2006... Byline: laurel wentz Jose Molla is the force behind La Comunidad, one of the U.S. Hispanic agencies doing the most to bring inspired creative work and strategic thinking to the Latino market and beyond. Mr. Molla, 39, moved from being...

LAURA NEYLAND, 36.(services of Laura Neyland)(Brief article)
August 7, 2006... Byline: stephanie thompson As a former trend manager for Target, Laura Neyland can spot a hot product. Less than a year ago, she signed on as Crocs brand manager. Crocs began in 2002 as a boat shoe company and now expects revenue of...

Good reporters don't buy into source bias-on or off the record.(Viewpoint)
August 7, 2006... Byline: Rance Crain The new york Times Co. says it will reduce the width of its flagship newspaper by one-and-a-half inches, resulting in a 5% decrease in its news space. I have an idea how to get back some of that space: Do away with...

Papers brace for Macy's spending shift; Federated could shift some $425M from local print, broadcast.(News)
August 7, 2006... Byline: MYA FRAZIER Local newspapers, beware: Sept. 9 is just around the corner. That day will mark the start of a drain of as much as $425 million in spending by the medium's largest advertiser, Federated Department Stores, and the...

AOL in need of family therapy.(Viewpoint)
August 7, 2006... ''Our enterprise is more than a collection of great brands that are owned under one roof,'' reads the "About Us'' section on Time Warner's website. "Time Warner's businesses strive to gain competitive advantage from opportunities for...

People.(appointments)(Brief article)
August 7, 2006... Tori Winn, 44, to interactive executive creative director, StrawberryFrog, New York, from creative director, AKQA London. James Oseland, 43, to editor in chief, World Publications' Saveur, New York, from executive editor. He replaces Colman...

Corrections.(Correction notice)
August 7, 2006... In "The hot cosmetics brand no one wants'' (AA, July 17), the advertising agency for Physicians Formula is Looney Advertising, Montclair, N.J., not Mandelbaum Mooney Ashley, San Francisco, as reported. In "P&G takes another stab at Tempo...

ALISON WALKER, 21.(Special Report: 40 under 40)(Brief article)
August 7, 2006... Byline: dan lippe Atlanta's Portfolio Center isn't the only school in Georgia turning out tomorrow's marketing professionals. Don't forget Tech, where Alison Walker is spending the summer at Creative Digital Group in an internship she got...

TOYOTA CAMRY: 'CAMRY-ALITY'.(Brief article)
August 7, 2006... Mixing elements of "Candid Camera'' and reality TV, drivers invited their friends for a drive in a Camry and asked their opinions about the car without revealing that 11 cameras were secretly filming their reactions. The footage was made into...

Sneak peek into Conde site Flip that turns teens into executives; EXCLUSIVE: Publisher pitches online world where girls can 'get discovered'.(News)
August 7, 2006... Byline: NAT IVES Conde nast is pitching advertisers a top-secret teen site that's part social-network, part scrapbook and part e-commerce vehicle-all with that signature Conde look and tone. The site is called "Flip'' and is "based on...

Images of the Week.(Brief article)
August 7, 2006... BANK OF AMERICA: BBDO, New York What a team. Bank of America is the official bank of the Boston Red Sox and Major League Baseball. The "Green Monster'' billboards, posted on the Massachusetts Turnpike (I-90) just two exits from Fenway...

TOM LOPEZ, 35.(Brief article)
August 7, 2006... Byline: stephanie thompson In the two-plus years , has led the Oscar Mayer Lunchables team at Kraft Foods, the business has rebounded from years of decline. His secret? Make the lunches cool again for kids and healthier in the eyes of...

WELCOME TO THE ANTI-SOCIAL CLUB; Invite-only online nets become CRM tool for marketers.(News)
August 7, 2006... Byline: MATTHEW CREAMER Call it the anti-MySpace. While the proprietors of social networks pimp their large, youthful and presumably engaged audiences in the hopes of grabbing big ad bucks, droves of major marketers are, without...

PRIYA NARANG ELLIOTT, 37.(Special Report: 40 under 40)(Brief article)
August 7, 2006... Byline: janet stilson Now making her mark on the marketer side, Priya Narang Elliott started showing her star luster 10 years ago on the agency side. At the time, she was part of the Arnold Communications team that landed the $200 million...

In search of a sponsor for a less-annoying ABC.(MediaWorks)
August 7, 2006... Byline: Simon Dumenco Forget mel gibson for a moment. He can-indeed, he has to-keep apologizing until he's blue in the face. I'm still waiting for an apology from ABC for the weasely way it disassociated itself from the a-hole. Last week,...

JOHN RODRIGUEZ, 32.(Special Report: 40 under 40)(Correction notice)
August 7, 2006... Byline: jack neff ***** Correction: In "40 Under 40'' (AA, Aug. 7), Jose Rodriguez, VP-marketing of OTC pharmaceuticals, Novartis, was incorrectly listed as John Rodriguez. ***** John Rodriguez looked to take what he learned...

Car buyers turn to Japan-again.
August 14, 2006... The math is simple. Gas costs $3 a gallon; Honda and Toyota have the best average MPG; DaimlerChrysler and Ford have the worst, with GM not much better. So Japan has added three points of market share year to date while Detroit has lost four....

MAGLITE: THE HAND-HELD LIGHTHOUSE.(Tugboat )(Brief article)
August 14, 2006... Tokyo creative shop Tugboat's latest transit poster ad in its long-running Japanese campaign for Maglite flashlights won the Grand Prix at the Tokyo Art Directors Club awards this year. Two images of the same shoreline are next to each other....

Comcast's online goal? Become another Yahoo; Web buyers, expect a call as company bulks up net presence and adds video.(Comcast Corp.)
August 14, 2006... Byline: ABBEY KLAASSEN Still think of comcast as a last-miler, not a content aggregator? Think again. The cable operator has bulked up its online-sales team and plans to open its Comcast.net portal to all its customers-increasing the...

Bernstein puts smiley face on a life without Wal-Mart; Agency insists end of era opens doors-at least 12.(Bernstein-Rein Advertising Inc.)(Wal-Mart Stores Inc.)
August 14, 2006... Byline: MATTHEW CREAMER Bernstein-rein's relationship with Wal-Mart began in 1974 with a handshake from Sam Walton on his now-famous trip to the shop's Kansas City, Mo., headquarters. It ended with less ceremony Aug. 7, when a phone rang...