Advertising Age articles from August 2005

Advertising Age archives from August 2005

One end; other beginnings; Publisher Elasik dies in N.Y. subway accident.(Special Report: Twentysomethings)(Obituary)
August 1, 2005... Byline: LARRY DOBROW On the morning of March 9, Mass Appeal publisher and 2004 Twentysomething Patrick Elasik was electrocuted while crossing the tracks at a Brooklyn subway station. He was 26. The companies he co-founded continue to...

Nadine Kantrow, 25; Marie Claire.(Special Report: Twentysomethings)(Brief Article)
August 1, 2005... Byline: Nat Ives "Isn't there a saying that if you can write you go to edit, and if you can sell you go to advertising?'' Nadine Kantrow asks about her particular place in the magazine business. No doubt she can write too, but at 25, Ms....

Mara Rodriguez, 29; Procter & Gamble Co.(Special Report: Twentysomethings)(Brief Article)
August 1, 2005... Byline: Jack Neff When Mara Rodriguez considered employers after college, her grandfather's career with Procter & Gamble Co. in pre-Fidel Cuba attracted her to the company. But Ms. Rodriguez's rapid ascent, now elevating her to a global...

Noelle Pirnie, 29; Ben & Jerry's.(Special Report: Twentysomethings)(Brief Article)
August 1, 2005... Byline: Stephanie Thompson Ben & Jerry's environmental bent is well-known, but continuing to draw attention in new ways to its eco-friendly efforts is a challenge crucial to the company's core. No one recognizes that more than Noelle...

Creatives' worst nightmare: Cannes-crashing only the start.(orientation towards creativity)
August 1, 2005... Byline: Rance Crain You can't convince me that Procter & Gamble's A.G. Lafley wasn't frustrated serving on the board of General Motors. Everything Mr. Lafley fervently believes about the design and creative process is the opposite of what...

Nihal Mehta, 28; Ipsh.(Special Report: Twentysomethings)(Brief Article)
August 1, 2005... Byline: Alice Z. Cuneo "Youth,'' says upstart wireless marketing expert Nihal Mehta; "it's a hurdle you have to overcome.'' Mr. Mehta has been trying, with some success, to overcome not only his own age, now 28, but the uncertainties...

Time Inc. reorganizes, shuffles execs.(The Week)
August 1, 2005... In a reorganization at Time Inc., Mike Klingensmith, exec VP, gave up responsibility for Time4Media, Time, Entertainment Weekly and Life. He was named to handle consumer marketing, production, strategic planning, administrative services and...

Garfield's AdReview; BK spots are obvious, juvenile--right on target.(Burger King Corp.)
August 1, 2005... Byline: Bob Garfield The new Burger King extension of its famed Subservient Chicken online campaign isn't for us. Designed to promote BK's new chicken fries, it is a raunchy, crude, adolescent glorification of the cock. And not in the...

Passion and pachyderms: Chivas exec finds the right blend for Asia.(Chivas Brothers Ltd.'s Peter Prentice markets Scotch whisky by using elephant polo as a platform)
August 1, 2005... Byline: NORMANDY MADDEN [Hong Kong] Did you hear the one about the elephant-polo player who walks into a bar, orders a whiskey and... It sounds like the beginning of a lame cocktail-party joke, but Peter Prentice, 44, has transformed...

Toyota on lookout for print-placement deals; Madison + Vine: Some worry that automaker is crossing editorial line.(Toyota Motor Corp.)
August 1, 2005... Byline: JAMIE LAREAU You open up your favorite celebrity magazine. Russell Crowe is looking good in a photo spread about his Australian ranch-especially in the shot of the dead kangaroo he's strapping to the roof of his Lexus LX 470. ...

Jennifer Maren, 29; Chrysler Group.(Brief Article)
August 1, 2005... Byline: Jean Halliday Jennifer Maren has only been with DaimlerChrysler since March 2004, but has already done short stints for the automaker in Singapore and Beijing before recently being named to her current U.S.-based post as brand...

Wal-Mart ads get a new-familiar-look; But retail giant insists print, TV is 'antithesis' of rival Target's creative.(News)
August 1, 2005... Byline: MYA FRAZIER The rollback man is gone, as are the do-gooder anecdotes and smiling associates in frumpy blue smocks. There is no tooting of the corporate-image horn and not a single word on price. But what is found in Wal-Mart's...

COOL HUNTING GOES CORPORATE; Marketers shell out $19 bil to make sense of latest consumer trends.
August 1, 2005... Byline: BETH SNYDER BULIK If you want to know what's hot, ask Paris Hilton. But if you want to know what consumers crave, ask the trend spotters. Only please don't call them trend spotters. These days, the most astute practitioners...

Ugg boots are trendy, but that doesn't make them a trend.(Brief Article)
August 1, 2005... Byline: Beth Snyder Bulik What do scrapbooking, dice-rolling bunco groups and ABC's "Dancing with the Stars'' have in common? They're all hit cultural phenomena that started outside urban centers. Ten years ago, it's likely these things...

Jody Farley, 25; 2005 graduate of the School of Visual Arts.(new ideas in advertising)(Brief Article)
August 1, 2005... Byline: Dan Lippe It can be a challenge to think outside the box when the box is expanding every day. But young people like Jody Farley, who graduated this spring from the School of Visual Arts in New York, won't be deterred even if...

Rising Detroit sales tide lifts rival carmakers; Hyundai, Nissan, Kia reap rewards of Big 3's 'employee' pricing war.(Hyundai Motor America, Nissan North America Inc., Kia Motors America Inc.)
August 1, 2005... Byline: JEAN HALLIDAY Detroit's big three "employee-discount'' programs were successful in driving traffic to dealer showrooms-for Hyundai. Bob Cosmai, president-CEO of Hyundai Motor America, said that when the automaker releases its...

Spotlight.(Brief Article)
August 1, 2005... Byline: Emma Hall Marketer: Coca-Cola Great Britain Agency: Vallance Carruthers Coleman Priest, London Coke makes a multi-branded bottle out of bottle caps to illustrate growing product range and new choices [London] Coca-Cola...

Sony: Cyber Shot.(Dentsu Latin America )(Brief Article)
August 1, 2005... Sony Brazil's Cyber Shot camera is almost paper thin. That's the main selling point in the spot "Secret Agent,'' a chase scene through the streets of Sao Paulo that starts when a spy spots a woman reading secret documents and photographs them...

Trends spotted.(News)(Brief Article)
August 1, 2005... Death of mass market/Rise of niche markets. Consumers no longer simply buy into the mass, but want tailored solutions or products in almost every industry/category including advertising, entertainment, electronics, publishing and food and...

Private-equity, media go on interactive binge; Companies gobble up players that combine technology, content.
August 1, 2005... Byline: CLAIRE ATKINSON Private-equity firms and big media are pouring dollars into the interactive sector as if it were 1997 all over again. The value of mergers and acquisitions in the interactive space more than doubled in the first...

Our Online Survey; Advertising Week ad offensive.(Brief Article)
August 1, 2005... Sixty-one percent of AdAge.com's respondents find Advertising Week's cleavage-featuring ad a sexist insult. Of the over 2,000 people who weighed in on the topic, 39% thought it was appropriate and attention-grabbing. "Sometimes we are all...

Images of the Week; Adidas by Stella McCartney: TBWA/Chiat/Day, San Francisco.(Work)(Brief Article)
August 1, 2005... "Why can't women look good and work out at the same time?'' asked Stella, and so her sport collection-Adidas by Stella McCartney-was born. Creative director/Art director: Joe Kayser. Photographer: Glen Luchford.

No-haggle pricing climbs higher, finds fans among affluent, educated; Cars, electronics, homes at fixed prices; but more feel they're 'negotiating'.
August 1, 2005... Byline: BRADLEY JOHNSON Last month you could buy a Samsung plasma TV at Circuit City for $2,249.99, a Chevrolet Tahoe for $36,934 or a new Pulte home in Tucson for $690,990, all at no-haggle prices. Fixed-price retailing has moved up into...

Karen Riley, 29; Levi Strauss & Co.(Brief Article)
August 1, 2005... Byline: Stephanie Thompson As Levi Strauss & Co. shines the spotlight on its premium denim, the person at the controls is Karen Riley, senior marketing manager of Levi's sub-brands, which include the premium business. Ms. Riley, 29, is...

Kelly Starman, 27; General Electric Co.(Brief Article)
August 1, 2005... Byline: Lisa Sanders The realization came to Kelly Starman that she'd made an impact at General Electric Co. when her colleagues referred to her as a "brand diva'' instead of a "brand cop.'' She's a 27-year-old with the weighty title...

Saneel Radia, 26; SMG Play.(Starcom MediaVest Group)(Brief Article)
August 1, 2005... Byline: Jeff Zbar Young, bright and an avid videogame player. That's a snapshot of Saneel Radia as well as his target audience. Those are essential traits in his role as director-integration at Starcom MediaVest Group's SMG Play...

Melissa Giles, 22; Soulfrito.(Soulfrito Urban Latin Music Festival )(Brief Article)
August 1, 2005... Byline: Jeff Zbar Launching an urban street-team company at 16 and creating the Soulfrito Urban Latin Music Festival at 19 weren't a stretch for Melissa Giles. Ms. Giles, now 22, learned music marketing and promotions from her father,...

Adages; 'People' sends media planners into a swoon.(media events)
August 1, 2005... Byline: Ken Wheaton People's been running its Music Lounge Events for some time now, but it looks like the magazine really scored a hit with the media buying and planning demographic last week. After Associate Publisher-Advertising Peter...

Alex Pallete, 29; Vidal Partnership.(Brief Article)
August 1, 2005... Byline: Lisa Sanders Advertising snared Alex Pallete early-even before he graduated college, he'd tallied three years at Lintas-Madrid in account management. The Madrid native, who turns 29 today, is fast making a name for himself in...

Hollywood discovers the real meaning of the word marketing.
August 1, 2005... Byline: Scott Donaton Here's how the music business used to work.'' This was Jimmy Iovine, in mirrored sunglasses and baseball cap, leaning into a microphone in a hotel ballroom hard by the Pacific Ocean. "The label was run by an...

Beauty is no longer exclusive domain of magazines and films; Dove's `Campaign' ads are raging success because they are aspirational, but `doable'.(Viewpoint)(Column)
August 1, 2005... Byline: Dr. Joyce Brothers I have no connection to Unilever's Dove or its products whatsoever, other than having seen some of their commercials on TV and on a billboard as I drive home, but I would like to weigh in. Its explanation of...

20/20 Vision; In a business dramatically changing, 'this is the time when people emerge and things start happening'.
August 1, 2005... Byline: DAN LIPPE Baby boomers, stop rolling your eyes. Your twentysomething offspring face such hurdles as a "quarterlife crisis'' and their own generation gap with their elders as they fan out into the world of marketing. Young...

Terry Haley, 29; Miller Brewing Co.(Brief Article)
August 1, 2005... Byline: James B. Arndorfer Miller Brewing Co. pulled off a marketing coup by turning around its long-declining Miller Lite brand. Now it's Terry Haley's job to help do the same for Miller Genuine Draft. Miller's third-largest brew has...

Nike launches upscale urban street wear line; Joins athletic shoe rivals seeking growth beyond sports with new designs.
August 1, 2005... Byline: RICH THOMASELLI Mired in a stagnant $17 billion athletic-footwear market, Nike is trying to juice up its business by launching an upscale urban clothing line. Nike has quietly introduced Blue Ribbon Sports-the company's...

Chrysler chief needs strong ideas, resolve; Analysts: 'Visionary' marketing, design will be key to LaSorda's success.(Chrysler Group, Thomas LaSorda)
August 1, 2005... Byline: JEAN HALLIDAY Let's hope Thomas LaSorda has a strong stomach. That's what auto-industry observers believe Chrysler Group's chief operating officer will need to retain Chrysler's course in breaking from the automotive pack when...

Kisses attempts to smother M&M's; Hershey takes aim at Masterfoods' $1 billion candy-coated franchise.(Hershey Foods Corp.)
August 1, 2005... Byline: STEPHANIE THOMPSON Look out M&M's: Hershey Foods is plotting a direct attack on the nearly $1 billion franchise with candy-coated Kissables, the first move in a bold extension plan to topple the Masterfoods megabrand. Shaped...

CreativityAEs AdCritic.com Hot Spot; HBO: Liquor Store.(The Week)(Brief Article)
August 1, 2005... In this promotional campaign for Entourage, BBDO, New York, recasts scenes from the popular series with other actors-in this case, aging professional wrestlers. Chief creative officer: David Lubars. Executive creative director: Don Schneider....

The Media Guy: Dear Media Guy, how can I get some free stuff?(MediaWorks)
August 1, 2005... Byline: Simon Dumenco You've got questions-and, like Radio Shack and White House press secretary Scott McClellan, Media Guy's got answers. (Warning: Like "Grand Theft Auto: San Andreas,'' the following contains a hidden sex scene. Rated...

Celine Gumbiner, 24; Bee.(Brief Article)
August 1, 2005... Byline: Larry Dobrow For a woman whose publishing experience consists of an internship at D Home magazine and participation in a handful of media company audits while working at Deloitte & Touche, Celine Gumbiner sure has a lot of...

Late News; Wendy's to spin off Tim Hortons in IPO.(Wendy's International Inc., initial public offering)(Lachlan Murdoch resigns from The News Corporation)(Procter & Gamble Co. signs contract with Team One Advertising)
August 1, 2005... [Dublin, Ohio] Facing intense pressure from investors to restructure its restaurant portfolio, Wendy's International said it would offer 15% to 18% of its Tim Hortons doughnut chain in a public offering. The company also plans to restructure...

Brady's Bunch; Estee, L'Oreal mix it up.(People & Players)(Prez Jack Griffin)(magazines)
August 1, 2005... Byline: James Brady If all the fragrant pieces fall properly into place, an elegant new competitive shootout between two beauty industry empires, Estee Lauder and the French L'Oreal, could generate beaucoup ad pages for American women's...

Who's analyzing the trends.(News)
August 1, 2005... Faith Popcorn Brain Reserve, New York History: Founded company in 1974. Author of four books including "The Popcorn Report.'' Method: Traditional market research, ethnographies, Trend Treks on the street, plus 8,000 global experts...

Nascar spins stories, not wheels; Feeling ignored by media, seeks own distribution.(News)
August 1, 2005... Byline: ABBEY KLAASSEN Nascar will no longer be ignored. Nascar CEO Brian France last week said his sporting organization is "undercovered by the media'' and to remedy that, he's launching a content-generating division-"the AP of...

Hostess, Wonder double budgets as parent bids to escape bankruptcy; Interstate updates product lines, boosts ad spending to drive sales.(News)
August 1, 2005... Byline: STEPHANIE THOMPSON The turnaround firm charged with rebuilding bankrupt Interstate Bakeries Corp. has cut a lot of costs, but marketing for top brands including Wonder and Hostess is certainly not one of them. Interim...

Nike: Converse.(advertising contracts)(Brief Article)
August 1, 2005... Nike's Converse makes an original statement with the "Laverne & Shirley'' soundtrack in new ads. Agency: Butler, Shine & Stern. Creative directors: John Butler, Mike Shine. Art director: Ricardo Viramontes.

Omnicom's Wren lays out plans for flurry of acquisitions.(News)
August 1, 2005... Byline: MATTHEW CREAMER Omnicom Group President-CEO John Wren last week mapped out an acquisition strategy that may heat up in the coming months with targets likely to include customer-relationship-management firms as well as agencies in...

Amy Servidea, 25; Leo Burnett USA.(Special Report: Twentysomethings)(Brief Article)
August 1, 2005... Byline: James B. Arndorfer Just three years into her ad career, Amy Servidea already has pulled off a feat that may be difficult to top: winning a Cannes Gold Lion. For Procter & Gamble. The honored campaign was the "Naked Truth''...

People.(The World)(Appointments and resignation)(Brief Article)
August 1, 2005... Graham Fink, 45, to M&C Saatchi, London, as creative director, after 10 years directing TV commercials. Mr. Fink was the art director in the 1980s at Saatchi & Saatchi for some of the best-known work for British Airways, an account incumbent...

Meet The Sexiest Men In Magazines; Or, how Des Moines-based Meredith became a hot house.(Iowa)
August 1, 2005... Byline: NAT IVES When people used to talk about the glossy world of consumer magazines, the names being dropped carried a frisson of sex, power and glamour-Tina Brown, S.I. Newhouse, Helen Gurley Brown. Today when talk turns to publishing...

Craig Evans, 29; 2005 graduate of the Portfolio Center.(Brief Article)
August 1, 2005... Byline: Dan Lippe Craig Evans is ready to talk the language of "branding dialogue.'' The aspiring art director, who graduates next month from the Portfolio Center in Atlanta, says, "We've totally moved away from this print-centric...

Editorial: Ad for event misses the point.(Viewpoint)
August 1, 2005... If there was a knock on last year's Advertising Week in New York, it was over the parade of ad icons. The opening-day stunt was designed to get attention-and it did-but the march of Mr. Clean and the M&Ms up Madison Avenue was criticized as...

IPG finance woes spark BofA review; $1.4B bank account could go to Omnicom or WPP.(Bank of America, Omnicom Group, WPP Group, Interpublic Group of Companies Inc.)
August 1, 2005... Byline: MATTHEW CREAMER Interpublic Group of Cos.' woeful bookkeeping has already caused it to delay its financial results. Now it may cost the troubled holding company one of its biggest and most crucial clients. An executive familiar...

Elmer's innovates to stick at the top; Defends considerable lead in market with flurry of new products.(Elmer's Products Inc. launches advertising campaigns through SBC Advertising)
August 1, 2005... Byline: MYA FRAZIER Ironically, the item on a school-supply list that most worries Elmer's CEO Brad Johnson is glue. And don't get him started on those glue sticks. In Mr. Johnson's ideal world, school-supply lists would be specific,...

K-C takes unusual tack to boost Huggies' share; Runs call center for Costco's diaper brand to keep rival P&G at bay.(Kimberly-Clark Corp., Costco Companies Inc., Procter and Gamble Co.)
August 1, 2005... Byline: JACK NEFF Callers to the toll-free consumer hot line for Costco's new Kirkland Signature private-label diapers don't talk to Costco employees or even overseas contractors. Instead, the folks touting the benefits or apologizing for...

Michael Bologna, 29; Mediaedge:cia.(Brief Article)
August 1, 2005... Byline: Daisy Whitney Only a handful of media agency execs are driving the work being done in interactive and video-on-demand advertising today. Michael Bologna, director-emerging communications at Mediaedge:cia, is one of that influential...

People.(appointments and promotions at advertising agencies)(Brief Article)
August 1, 2005... Karen Rabinowicz to North American CEO, Lightspeed Research, Basking Ridge, N.J., from senior VP-sales and marketing, Harris Interactive. Samantha Deutsch, 34, to Eastern advertising director, American Media's Shape, New York, from Eastern...

L'Oreal, Ikea shake up media buying.(L'Oreal Consumer Products Div. signs contract with ZenithOptimedia)(Ikea splits its contract between Mediaedge:cia and MediaCom)(Brief Article)
August 1, 2005... Byline: Emma Hall and Dagmar Mussey [London] Two major European marketers have reshuffled their global media buying after lengthy reviews. L'Oreal Consumer Products gave ZenithOptimedia, already its U.S. agency after winning Maybelline...

Josh Schwartz, 27; `The O.C.'.(appreciating the television program writer)(Brief Article)
August 1, 2005... Byline: Claire Atkinson At 27, Josh Schwartz is the youngest person in network TV to create and run a series day-to-day. That series is Fox's teen-oriented drama "The O.C.'' His ambition? "To carve out that great mythic moment young...

Crispin gets out when the getting's still good; Deutsch, others also 'resign' before bad news.(Crispin Porter and Bogusky)
August 1, 2005... Byline: MATTHEW CREAMER With a knack for ad pandemics like the Subservient Chicken for Burger King and now Gap's Watch Me Change, Crispin Porter & Bogusky has taught the embattled ad agency world a thing or two about how to drum up buzz...

Lyle Tick, 29; McGarryBowen.(advertising account manager)(Brief Article)
August 1, 2005... Byline: Lisa Sanders It took a trek to Africa to lure Lyle Tick into agency work, a decision that's paid off for New York shop McGarryBowen. Just out of college in 1998, Mr. Tick moved to Namibia, working for two ad agencies there....

Maureen O'Connell, 29; Domino.(appreciation, Conde Nast Publications Inc.)(Brief Article)
August 1, 2005... Byline: Nat Ives Every time Maureen O'Connell turns around, there's a new medium. "You have to remind people that print is here,'' asserts the sales development director of Domino, the new shopping magazine from Conde Nast...

Northwest uses unusual ad platform.(The World)(Northwest Airlines Corp.)(Brief Article)
August 1, 2005... Byline: Normandy Madden [Tokyo] Northwest Airlines found an unusual way to tell busy Japanese executives about its lie-flat business-class seats: It secured space on window cleaners' platforms. The outdoor ads, which face into office...

Coty launches unit around Posh and Becks.(Coty U.K., Beckham Beauty House )(Brief Article)
August 1, 2005... Byline: Emma Hall [London] Coty has created a division called Beckham Beauty House to launch a global range of toiletries and cosmetics branded with the names of the English soccer star and his wife, former Spice Girl Victoria. The...

FYI...(The World)(DaimlerChrysler AG and BBDO Worldwide Inc.)(Brief Article)
August 1, 2005... DaimlerChrysler's Smart minicar is moving its estimated $20 million European account to BBDO Campaign, Duesseldorf, from Scholz & Friends, Hamburg. The unprofitable Smart division, which lost almost $4,858 on every car sold last year, will...

People & Players.
August 1, 2005... New York: Women to watch Advertising Age holds its Women to Watch awards luncheon with Advertising Women of New York and sponsors Hallmark Channel and Meredith Corp. (From l.) Jill Manee, VP-publisher, Ad Age Group; Jack Bamberger,...

Heat Index; Weekly Rating (0-10) of Sizzle & Fizzle.(MediaWorks)(Brief Article)
August 1, 2005... 8 MEL GIBSON After using Aramaic, Latin and Hebrew in "The Passion of the Christ," the actor-producer-writer has persuaded Disney to release his next film, "Apocalypto," in Mayan with English subtitles. If we knew how to say "impressive" in...

The Consumer.(American Demographics)
August 1, 2005... Byline: Bradley Johnson What's real in real estate In 2004, the typical U.S. home sold for 99% of the original asking price, according to the National Association of Realtors, leaving little room for haggling on price. In the West,...

AdWatch.(News)(Brief Article)
August 1, 2005... Byline: Bradley Johnson Turnsignals The AdMarket added 3,200 U.S. jobs in May, the fifth consecutive monthly gain. Ten sectors grew; four (newspapers, radio, direct mail, TV broadcasting) fell. Magazine jobs have been virtually flat...

Creativity's AdCritic.com Hot Spot; HBO: Liquor Store.(Entourage International Inc.'s promotional campaign through BBDO Worldwide Inc.)(Brief Article)
August 1, 2005... In this promotional campaign for Entourage, BBDO, New York, recasts scenes from the popular series with other actors-in this case, aging professional wrestlers. Chief creative officer: David Lubars. Executive creative director: Don Schneider....

AdCritic.com's PlayList.(Song menu)(Brief Article)(Directory)
August 8, 2005... Byline: Jim Hanas A monthly guide to the songs behind the spots. To see these commercials, and hear their soundtracks, visit www.adcritic.com/music Levi's: "Going Away Gift" A Lionel Richie cover sets the mood as a guy fashions a...

Adidas hits its stride; Athletic-wear marketer runs away from the field in annual compilation of key awards.(adidas-Salomon AG)(Brief Article)
August 8, 2005... Byline: patricia riedman Hot work from TWBA/Chiat/Day and 180 Amsterdam pushed Adidas into the top spot in this year's Awards Year in Review, a list of advertising award winners prepared by Ad Age sibling Creativity. This ranking...

People & Players.(Brief Article)
August 8, 2005... New York: Hitting a triple Virgin Mobile USA holds an "I Love 3 Ways" pool party. (From l.) Howard Handler, chief marketing officer, Virgin Mobile USA; Peter Boyd, VP, Virgin Mobile USA; Adam Brody, star of "The O.C."; radio and TV...

Heat Index; Weekly Rating (0-10) of Sizzle & Fizzle.(MediaWorks)
August 8, 2005... 9 'OK!' Not only did the British mag come out with its first U.S. version this month, but it also reportedly bought the rights to Michael Jackson's first post-trial story. The price? $2 million. 5 GENERAL MOTORS After "agreeing to...

AdWatch.(Advertising expenditures)(Brief Article)
August 8, 2005... Byline: Bradley Johnson Turnsignals U.S. measured ad spending grew a robust 8% in May, the biggest year-on-year gain since December and a turnabout from the weak single-digit gains of February, March and April. All media grew except...

A million in Saudi Arabia sign up for MMS on phones.(Multi Media Message User Statistics)(Aljiwal)(Brief Article)
August 8, 2005... Byline: Emma Hall [London] The Arab world's biggest cellphone operator signed up more than 1 million customers in two weeks for the first multimedia-messaging service in Saudi Arabia, where only text messaging was available until now....

Dentsu and Recruit to Shake it up this fall.(Media Shakers Services)(Brief Article)
August 8, 2005... Byline: Normandy Madden [Tokyo] To take advantage of Japan's fascination with new media, Dentsu Group is opening in October a joint venture called Media Shakers with Tokyo-based Recruit, the media production company behind titles aimed at...

FYI . . .(Dentsu is setting up a joint venture in Ho Chi Minh City)(Brief Article)
August 8, 2005... Byline: Normandy Madden Dentsu is setting up a joint venture in Ho Chi Minh City with Vietnamese agency Neko called Dentsu Alpha to court more business from Japanese companies in Vietnam; Dentsu has an 80% stake. Separately, Dentsu this...

Brady's Bunch; 'T&L' turns upstream.(Travel & Leisure)(American Express Publishing Corp)
August 8, 2005... Byline: James Brady At this writing, Judith Miller of The New York Times remains in jail and Karl Rove and "Scooter'' Libby, smug and happy, are still helping run the country. Travel journalism changed forever three years ago on Sept....

Spotlight.(Lambrini alcoholic-drinks company's advertising)
August 8, 2005... Byline: Emma Hall Marketer: Lambrini Agency: Cheetham Bell JWT, Manchester, England Owner of Lambrini alcoholic-drinks company advertises in his backyard for fat, bald man for ads [London] When U.K. regulators ordered Lambrini...

Bollore discloses 6% stake in Aegis.(The World)(Vincent Bollore)
August 8, 2005... Byline: Lisa Sanders [New York] Less than one month after being named CEO of Havas, Philippe Wahl told investors and analysts last week during a conference call to announce disappointing first-half 2005 revenue that "we have to reassess...

Howard Stern goes VOD-only.(The Week)(video-on-demand)
August 8, 2005... Howard Stern is eschewing TV advertising with last week's announcement that video-on-demand distributor iN Demand Networks acquired exclusive TV rights to "The Howard Stern Show.'' The deal means new broadcasts of his show will only be...

Garfield's AdReview; Crooning Fruit makes underwear spot a big hit.(The Fruit Guys)(You Can't Over Love)
August 8, 2005... Byline: Bob Garfield "How do you decide what you'll write about?'' Over two decades, this is the second-most-asked question about AdReview (just slightly behind "Who the f- are you to say what's good?''). So perhaps, as we approach the...

'Natural leader' aims to turn shop around by focusing on new business.(People and Players)(Rich Stoddart)(Interview)
August 8, 2005... Byline: JAMES B. ARNDORFER At Fallon Worldwide, they called him Sparky because he was always raring to go early in the mornings when others were still groping for coffee. Now, Rich Stoddart, president of Leo Burnett USA, will need to...

Mercedes-Benz: Contemplation.(The World)(Brief Article)
August 8, 2005... Although only 5% of South Africans can afford cars, Lobedu Leo Burnett, Johannesburg, created three print ads with the tagline "When did you first know you were a Mercedes-Benz driver?'' Each ad features a different hectic setting, like a...