Advertising Age articles from August 2004

Advertising Age archives from August 2004

Andrea Slodowicz, 27; Tapestry.(Special Report: Twentysomethings)(Brief Article)
August 2, 2004... Byline: Kate Fitzgerald Andrea Slodowicz lives the multicultural life in and outside of work. Earlier this year, she was promoted to associate media director at Starcom MediaVest Group's Tapestry unit and relocated from Chicago to...

Havas, private-equity firm consider making Grey bid; But French holding company's debt, losses leave investors wary.(News)
August 2, 2004... Byline: BRADLEY JOHNSON and LISA SANDERS French ad firm Havas, confirming interest in Grey Global Group, said it is working with a New York private-investment firm, Quadrangle Group, to consider a bid. The combination of Havas, the No....

Late News; NBC Universal seeks buyer for Trio channel.
August 2, 2004... [New York] NBC Universal is having conversations that could lead to the sale of pop-culture themed digital service Trio. According to a senior industry executive, NBC Universal is discussing the future of Trio with Barry Diller's Interactive...

New Creative This Fall: Ugg aims to protect its fashion foothold.(News)
August 2, 2004... Byline: Stephanie Thompson Ugg Australia is aiming to avoid the annals of once-hot brands. The erstwhile surf-and-ski sheepskin boot brand, a unit of Deckers Outdoor Corp., emerged as a fashionista must-have during holiday '03, in...

The Buzz; What we're talking about.(Media Works)(Microsoft's Slate magazine not a profit maker)(Brief Article)
August 2, 2004... Byline: Jon Fine, Kris Oser LET'S BE CLEAR: The Buzz loves Slate way more than any other Microsoft-branded item. More than Excel. More than Word and Windows. More, even, than the infamous video of Microsoft CEO Steve Ballmer freaking out...

In-store push: Wal-Mart's clout gives 'All You' edge.(News)
August 2, 2004... Byline: JON FINE Time Inc.'s play for the low-cost, checkout-counter women's service magazine All You is launching with a burst of promotional muscle from its exclusive distribution partner, Wal-Mart. The launch of All You marks the...

Gillette flexes its muscle; Beats back rival Schick, but battle nicks bottom line of both players.(News)
August 2, 2004... Byline: JACK NEFF Razor titan Gillette looks to have overpowered aggressor Schick in the razor wars. June retail data indicate Gillette's spring launches of Venus Divine and M3Power razors already have erased most of the share gains...

Convention coverage: Web, cable pick up slack; Viewers turn to alternate outlets as broadcast cuts back.(News)(Democratic Convention coverage)
August 2, 2004... Byline: IRA TEINOWITZ and KRIS OSER In a microcosm of the changing media landscape, America turned for news of the Democratic National Convention not just to the broadcast TV networks, but to a host of splintered media options: niche cable...

Julie Cordua, 28; Motorola.(Special Report: Twentysomethings)(Brief Article)
August 2, 2004... Byline: Beth Snyder Bulik Julie Cordua is finishing her master's degree, planning a wedding and, oh yes, tackling a new job in the Personal Communications Sector of Motorola. At 28, she's one of the youngest directors at the $27 billion...

Hires crisis PR shop: Coke wrangles with local Brazilian brand.(News)(Public relations, Coca-Cola Co. (Atlanta, Georgia), CDN)
August 2, 2004... Byline: CLAUDIA PENTEADO [Sao Paulo, Brazil] A local soft-drink marketer believes Coca-Cola Co. tried to damage his brand, Dolly, and is out to prove it to consumers and the Brazilian government. To do so, the brand's owner, Laerte...

P&G's public commitment to planning marks a watershed.(Viewpoint)(Procter & Gamble Co.'s marketing)
August 2, 2004... Byline: Jonah Bloom You! Yes, you with the cursory glance at the headline and the page half-turned. Hold on. I know you've already scanned countless column inches on the subject of Procter & Gamble's communications-planning review and you...

Miller to reward jump-ball victors; Plan would make pay less predictable for all roster agencies.(News)(Miller Brewing Co.)
August 2, 2004... Byline: JAMES B. ARNDORFER First Miller Brewing Co. forced its roster agencies to compete for assignments. Now it plans to reward them based on which win more face-offs. The No. 2 brewer wants to impose a model under which a greater...

Sci-fi series puts USA in cable lead.(Media Works)(USA Networks Inc.)
August 2, 2004... Byline: CLAIRE ATKINSON With "The Sopranos'' vacating its hold on cable viewers in the all important Sunday at 9 p.m. slot, USA Networks has cleaned up with its breakout sci-fi show "4400.'' The series about alien abductions is described...

Jennifer Davisson, 28; The Firm.(Special Report: Twentysomethings)(Brief Article)
August 2, 2004... Byline: T.L. Stanley John Ridley, a prolific writer, director, novelist and radio commentator, was somewhat shocked to learn his manager at Los Angeles talent agency The Firm hasn't hit her 30s yet. Jennifer Davisson, with whom he's been...

Robert Juster, 27; G4techTV.(Special Report: Twentysomethings)(Brief Article)
August 2, 2004... Byline: T.L. Stanley FOR AS LONG AS Robert Juster can remember, he's played videogames, and for an equal amount of time, as a Gen Y male, he's been in the crosshairs of the American marketing machinery. Now, as manager-strategic...

Work 8.2.04.(News)(Brief Article)
August 2, 2004... Images of the week The Boston Globe takes a political bent (l., below) for Celebrate Boston. Interpublic Group of Cos.' Hill Holliday Connors Cosmopulos, Boston, created the outdoor ads. Art director: Dave Gardiner. Copywriter: Joe...

Garfield's AdReview; Army finds its feet by hinting at the truth in its latest effort.(News)
August 2, 2004... Byline: Bob Garfield "Be all you can be.'' That was good. In fact, self-actualization through discipline and espirit de corps was one of the greatest advertising ideas ever. And its evolution wasn't bad, either. In a tough economy, the...

Lyle Yetman, 27; 2004 graduate of VCU's Adcenter.(Special Report: Twentysomethings)(Brief Article)
August 2, 2004... Byline: Dan Lippe It doesn't get much better than this. Lyle Yetman graduated for Virginia Commonwealth University's Adcenter this spring, and a couple weeks ago was heading off with his girlfriend, another Adcenter grad, to California and...

Did you hear? Gossip's just like any other commodity.(Viewpoint)
August 2, 2004... Byline: Randall Rothenberg The Gossip Wars are as permanent a fixture in New York as the Hundred Years War was in England and France-a surprising fact, given that it's hard to imagine that gossip still is, or even can be, a weapon. ...

The Week; Subway lifts curtain on $250M review.(Briefs)(Joanne Davis Consulting)
August 2, 2004... Two months after parting with its agency, Subway placed the creative portion of its $250 million account into review. The assignment includes global strategic planning and creative advertising development. Joanne Davis Consulting, New York,...

Courtney Jane Acuff, 27; Starcom MediaVest Group IP.(Special Report: Twentysomethings)(Brief Article)
August 2, 2004... Byline: Tricia Despres When Courtney Jane Acuff proposed Starcom MediaVest Group's first-ever proprietary consumer-centric study of wireless non-voice features and functions, SMG's digital experts knew they had someone special on their...

Marketers get beached; Summer exodus from the living room draws efforts to the seaside.(News)
August 2, 2004... Byline: CLAIRE ATKINSON Marketers are blanketing the beach in hot pursuit of consumers switching off their TV sets and heading to resorts. Time Warner's HBO network is draping pretty young women in American flag bikinis to highlight...

Patrick Elasik, 26; Mass Appeal.(Special Report: Twentysomethings)(Brief Article)
August 2, 2004... Byline: Larry Dobrow As a teen, Patrick Elasik loved graffiti but was frustrated that no magazine existed to chronicle the artwork or the lifestyle. So, along with pal Adrian Moeller, he embarked on a most un-adolescent undertaking,...

Scott Witt, 28; MediaVest's Coca-Cola City.(Special Report: Twentysomethings)(Brief Article)
August 2, 2004... Byline: Daisy Whitney Scott Witt's parents were a bit perplexed when their 16-year-old plastered his walls with Absolut vodka ads. But today, it all makes sense. "It wasn't about the alcohol but the intrigue of the message,'' he says....

Kally Workman, 28; Philips Consumer Electronics North America.(Special Report: Twentysomethings)(Brief Article)
August 2, 2004... Byline: Jenna Schnuer At one time, Kally Workman dreamed of working for Nascar. Just something about the possibility of promoting all those big personalities. Now? She's happily promoting a big brand in electronics as corporate...

Roberto Lastra, 27; Goodby, Silverstein & Partners.(Special Report: Twentysomethings)(Brief Article)
August 2, 2004... Byline: Dan Lippe Roberto Lastra's career track has taken him from the soccer fields of Mexico to the creative department of Goodby, Silverstein & Co., with a pit stop at the Miami Ad School. Mr. Lastra, 27, landed a copywriter slot at...

Brady's Bunch.(Forbes Inc., has no plans to be sold, merged)
August 2, 2004... Byline: James Brady If you've heard those rumors about Forbes being in play, the Forbes boys, CEO Steve and COO Tim, tell me to forget 'em. They're keeping it all in the family. Over lunch in the very capitalistic Forbes mansion on Fifth...

Maya Reti, 26; McCaffery Ratner Gottlieb & Lane.(Special Report: Twentysomethings)(Brief Article)
August 2, 2004... Byline: Lisa Sanders Maya Reti didn't start out in advertising. But after six months in clinical psychology, the Phi Beta Kappa from the University of Arkansas "found I was taking too much home,'' so she sought other options. ...

Dave Bolger, 27; MediaCom.(Special Report: Twentysomethings)(Brief Article)
August 2, 2004... Byline: Lisa Sanders Media planning is sometimes derided as not creative, but that description is challenged by Dave Bolger of Grey Global Group's MediaCom in New York. Mr. Bolger sees his job as more than just allocating parts of a...

People.(The World: Ad Age Global News & Data)(Brief Article)(Directory)
August 2, 2004... Martin Quinn to managing director, Omnicom Group's Whybin/TBWA, Sydney from director-global brand communication, Coca-Cola Co., Atlanta. Joseph Liu to director-creative services, Asia/Pacific, Walt Disney Television, Singapore, from...

Marketing services to grow less than ad spending in '04; Veronis forecasts media outlays to jump by 7.2%.(Veronis Suhler Stevenson reports)
August 2, 2004... Byline: MERCEDES M. CARDONA Advertising spending in 2004 will finally top 2000's record, but traditional advertising will outgrow marketing-services spending for the first time in years, according to the annual forecast by media merchant...

Schering, Merck fire drug-war salvo; Launch high-stakes Vytorin into $20 billion cholesterol category.(Schering-Plough Corp.,)(Merck and Company Inc.,)
August 2, 2004... Byline: RICH THOMASELLI Upstart Vytorin, taking on giants Lipitor and Crestor in the world's largest pharmaceutical category, is the key to salvation for marketing partners Schering-Plough Corp. and Merck & Co. Vytorin, the newest...

German promo is trouble for Subway.(The World: Ad Age Global News & Data)(Doctor's Associates Inc.,)(Brief Article)
August 2, 2004... Byline: Alexandra Jardine and Dagmar Mussey [London] A surprised Subway International is debating whether to pull a promotion by its German franchisees that has prompted outraged accusations of anti-Americanism in the U.S. Subway's 100...

Tribal DDB's Freeman wants parity for online marketing.(chief executiver officer Matt Freeman has many plans for the company)
August 2, 2004... Byline: KRIS OSER There's still a bit of an academic aura around Matt Freeman. This is surely left over from his first job as a New Jersey prep school English teacher. But his casual attire, stylishly unaffected haircut and earnest manner...

Deeper demographics: Studies of Latinos are on the rise.(Multicultural)(Brief Article)
August 2, 2004... Byline: LAUREL WENTZ Hispanic research has become a hot topic lately as Nielsen's methodology is attacked for its counting of Latino TV viewers, but a quieter Hispanic research movement is starting to fill the gaps in syndicated research...

Adages; Primary color, and the politics of partisan placement.
August 2, 2004... Byline: Richard Linnett Anyone notice that Teresa Heinz Kerry's suit last week resembled the color of ketchup (or is it catsup?). You're not the only one. On his late-night ABC show Jimmy Kimmel replayed her speech to the Democratic...

Work: Vodafone.(The World: Ad Age Global News & Data)(Brief Article)
August 2, 2004... In this summer spot at a Spanish beach by WPP Group's S,C,P,F, Barcelona, a guy playfully buries his friend up to the neck in sand, then takes a quick call on his cellphone. But with Vodafone's extra minutes, he is gone so long that the...

Spots: Office Depot.(News)(Brief Article)
August 2, 2004... Office Depot sends kids back to school by touting its Olympic sponsorship and a promotion. Ads from Omnicom Group's BBDO, New York, tout a promotion, which lets shoppers donate 5% of their purchase price to a school. Art director: Donna Hanna....

Quizno's axes spongmonkey spokesthings; Franchisees welcome decision.(Quizno's Franchise Corp.,)(Brief Article)
August 2, 2004... Byline: KATE MACARTHUR Quizno's is quietly disposing of its spongmonkeys-and it can't come too soon for some franchisees. The bulging-eyed vermin that screech odes of "We love the subs!'' in Quizno's TV ads were aimed at making the...

Advertisers press Nielsen for spot data; ANA backs 4A's ratings demand.(Association of National Advertisers supports American Association Of Advertising Agencies for putting pressure on Nielsen Media Research Inc., to provide commercial ratingas data)
August 2, 2004... Byline: CLAIRE ATKINSON Advertisers are pressuring Nielsen Media Research to provide them with commercial ratings data that could change the way billions of dollars of TV advertising time is sold. The Association of National...

Mariana McQuattie, 29; Procter & Gamble Co.(Special Report: Twentysomethings)(Brief Article)
August 2, 2004... Byline: Jack Neff A young brand manager from Venezuela stepped in when Procter & Gamble Co.'s feminine-care leadership in Latin America came under siege. Mariana McQuattie launched value-price Naturella in 2002, using an approach so...

Kara Peterson, 29; Fallon Worldwide.(Special Report: Twentysomethings)(Brief Article)
August 2, 2004... Byline: James B. Arndorfer Kara Peterson let her fingers do the walking right into an ad career. With a double major in economics and communications, she was mulling over a job offer from an insurance company and realized that,...

McD's abandoning of positioning is 'lunacy'.(Viewpoint)(Letter to the Editor)
August 2, 2004... According to Larry Light, here is the definition of Brand Journalism: `''A chronicle of the varied things that happen in our brand world, throughout our day, throughout the years. Our brand means different things to different people. It does...

Corrections.(Viewpoint)(Correction Notice)
August 2, 2004... * In "Army fails to battle new recruit reality,'' (AA, July 26) Army spokesman Paul Boyce said, "We will obviously be looking at a new contract,'' not contractor, as written. * Albert Maysles is 77, not 87. (Adages, AA, May 31)

People.(News)(Brief Article)(Directory)
August 2, 2004... Kevin Moehlenkamp, 40, to exec VP-executive creative director, Interpublic Group of Cos.' Hill, Holliday, Connors, Cosmopulos, Boston, from exec VP and co-chief creative officer, Interpublic's McCann Erickson, San Francisco Marcus Fischer,...

Methodology.(Intermedia Advertising Group Quarterly Recall reports on advertisements that are most remembered by the viewers)(Brief Article)
August 2, 2004... The Ad Age/IAG Quarterly Recall Report focuses exclusively on TV ads that broke April 1 through June 30 and ranks the spots based upon viewers' ability to recall the new ads and their associated brands/products. The recall ranking is derived...

2nd quarter results: Omnicom posts 15% profit rise.(News)
August 2, 2004... Byline: MERCEDES M. CARDONA Omnicom Group posted another strong quarter, aided by continued strength in its U.S. business and improvement in its European operations. The U.S. market showed strong performance during the quarter, as...

Light gets it right; cultural change requires a multidimensional approach to marketing.(Viewpoint)
August 2, 2004... Say one thing about Jack Trout: He knows where he stands. But in standing fast to his belief in positioning, he appears to be standing still. Trout's takedown of a recent speech by Larry Light, chief global marketing officer of McDonald's, ends...

Best Buy targets Hispanic patriarchs; Consumer electronics giant lures the older generation intimidated by technology.(Best Buy Company Inc.,)
August 2, 2004... Byline: LAUREL WENTZ After months of research, Best Buy is aiming its first Hispanic advertising at the family member least likely to want to buy high-tech products-the older, less-acculturated parent who is not always comfortable in...

Eric Yoch, 29; Unilever.(Special Report: Twentysomethings)(Brief Article)
August 2, 2004... Byline: Jack Neff Marketing has been in Eric Yoch's blood since, as a third grader, he starred in a Wendy's commercial. Once the spot aired, Mr. Yoch was sure he'd see lines snaking around the local stores in response to his redheaded...

Kathy Puangkham, 21; Senior at University of Illinois.(Special Report: Twentysomethings)(Brief Article)
August 2, 2004... Byline: Dan Lippe What Kathy Puangkham did on her summer vacation: worked in the U.S.' No. 2 ad market for the No. 2 agency holding company. Ms. Puangkham this week wraps up her summer internship in the Chicago office of WPP Group's...

KFC most-recalled ad of quarter.(Top Spots)
August 2, 2004... A spot from KFC's "Chicken Capital USA'' campaign was the most- recalled new TV ad of the second quarter of 2004, according to the latest Ad Age/IAG Quarterly Ad Performance Report. Its brand recall-which was about 2.3 times that of the average...

Invite Mad Ave. to party parties.(Viewpoint)(Madison Avenue Inc.)(Brief Article)
August 2, 2004... Nearly 4 million households watched John Kerry's opening pitch at the Red Sox/Yankees game on cable's ESPN July 25, and 3.7 million households tuned in to cable news channels the next night to hear the Democrats' opening pitch at the...

Sorenne Gottlieb, 26; Wieden & Kennedy.(Special Report: Twentysomethings)(Brief Article)
August 2, 2004... Byline: Tiffany Meyers Creative director Hal Curtis likens working on the Nike account at Wieden & Kennedy to playing for the Yankees. "When you win the World Series,'' he says, "you've simply done what was expected of you. If you don't,...

Tiffany Kosel, 28; Crispin Porter & Bogusky.(Special Report: Twentysomethings)(Brief Article)
August 2, 2004... Byline: Tiffany Meyers When Miami agency Crispin Porter & Bogusky hired Tiffany Kosel, some had doubts that a young art director fresh out of school could keep up with her new partner, Scott Linnen, VP-associate creative director. "But...

Sam Swartz, 27; PepsiCo Beverages & Foods.(Special Report: Twentysomethings)(Brief Article)
August 2, 2004... Byline: Kate MacArthur Don't be surprised if Life cereal does something with a blimp . That's because Sam Swartz of PepsiCo Beverages & Foods "has a thing'' for blimps. He campaigned to use them for Aquafina's first major promotion in...

Fudge initiates Y&R reorganization; First major move shifts focus from profit to clients.(News)
August 2, 2004... Byline: LISA SANDERS Ann Fudge last week sent a message to clients, employees and competitors that she's serious about changing how Y&R Advertising does business. In her first major move since being named in May 2003 chairman-CEO of...

Madison & Vine: Bud makes its move on Hollywood.(News)
August 2, 2004... Byline: RICHARD LINNETT Budweiser, king of 30-second spots, is making a concerted push into the branded-entertainment arena, becoming the first client of startup DTC Entertainment. As the beer wars intensify and consumers get greater...

NBC holds line on Olympic time.(News)
August 2, 2004... Byline: JON LAFAYETTE Two weeks before the start of the Athens Olympics, NBC has about $50 million, or about 5%, of Olympics advertising inventory still to sell-yet it's holding firm on pricing. Media buyers said buzz-killing reports...

Adrienne DeSanto, 29; CBS.(Special Report: Twentysomethings)(Brief Article)
August 2, 2004... Byline: Claire Atkinson Adrienne DeSanto believes CBS is the network that offers the best training opportunities in the TV industry, and she's taking advantage of every one of them. The 29-year-old daytime account exec describes the...

Tony Cregler, 29; Arnold Worldwide.(Special Report: Twentysomethings)(Brief Article)
August 2, 2004... Byline: Hillary Chura It's not just anybody who can talk numbers to creative types. But Tony Cregler is used to crossing over. Initially interested in finance, he ended up in marketing. Once in advertising, he migrated from the account...

CLASS OF 'O3 ALUMNI NEWS.(Special Report: Twentysomethings)
August 2, 2004... Special Reports revisited some of 2003's Twentysomethings "alumni'' to find out what the last 12 months have brought. Dulari Amin, now senior project manager at Renegade Marketing Group, helped bring in India's largest retail bank as a new...

Ryan Berger, 27; Euro RSCG Worldwide.(Special Report: Twentysomethings)(Brief Article)
August 2, 2004... Byline: Lisa Sanders Growing up, muses Ryan Berger, strategic trendspotter and buzz marketer, "my dinner was provided for me because of the 30-second commercial.'' His father, Ron Berger, is CEO of the New York and San Francisco...

Craig Karmazin, 29; Good Karma Broadcasting.(Special Report: Twentysomethings)(Brief Article)
August 2, 2004... Byline: Tricia Despres It's not often that a 2:30 a.m. epiphany leads to something worthwhile once the sun comes up. Yet for Craig Karmazin and a group of college friends, it turned into the creation of Wisconsin-based Good Karma...

Lucas Mast, 29; American Thunder.(Special Report: Twentysomethings)(Brief Article)
August 2, 2004... Byline: Larry Dobrow Lucas Mast went into a meeting with Wal-Mart executives last November armed with only a crude prototype of American Thunder, his idea for a lifestyle magazine geared to Nascar devotees. Fifteen minutes later, he left...

25 Twentysomethings.(Special Report: Twentysomethings)
August 2, 2004... Byline: DAN LIPPE Big ideas, crystallizing in an ever-growing world of media, stream from the minds of today's twentysomethings. Take Euro RSCG Worldwide's Ryan Berger (below), whose specialty is "buzz.'' Or Jennifer Davisson,...

Li-Ning Sports ties effort to Olympics.(The World: Ad Age Global News & Data)(Li-Ning Sports Good Co)(Brief Article)
August 2, 2004... Byline: Normandy Madden [Beijing] China's largest sportswear marketer, Li-Ning Sports Good Co., is leveraging its link to the Olympic Games with a TV and print campaign running in China from late July through the end of the Olympics. The...

Heinz, Reebok shift European media biz.(The World: Ad Age Global News & Data)(Brief Article)
August 2, 2004... Byline: Alexandra Jardine [London] In pan-European media moves confirmed last week, H.J. Heinz split its $100 million European media business between Aegis Group's Vizeum and WPP Group's Mediaedge:cia, and Reebok will shift its estimated...

Nestle loses Polo trademark appeal.(The World: Ad Age Global News & Data)(Brief Article)
August 2, 2004... Byline: Alexandra Jardine [London] Nestle lost an attempt to trademark the shape of its Polo mint, ending a lengthy legal battle between the company and Mars in the U.K. courts. Nestle tried to trademark the Polo shape-round, with a hole...

FYI...(The World: Ad Age Global News & Data)(Virgin Mobile Canada)(Brief Article)
August 2, 2004... Virgin Mobile Canada, a telecommunication venture jointly owned by Virgin Group and Bell Mobility, picked Lowe Roche, Toronto, as part of a team of agencies to handle Virgin's launch in Canada in late 2004 or early 2005. Lowe pitched with Wills...

AdWatch.(News)(Brief Article)
August 2, 2004... Byline: Mercedes M. Cardona Turn Signals Growth in marketing services spending will trail that of traditional media spending this year, but marketers will still put increased budgets into those efforts. Driven by event sponsorship and...

Voted & Quoted; 82% ...of AdAge.com voters feel Nielsen will be able to maintain its grip on measurement services in an on-demand market. Of our over 600 respondents, 18% feel that Nielsen would need to make some extreme changes to keep up with true viewership trends.(Viewpoint)(ID Media)(Grow Network)(Brief Article)
August 2, 2004... "Audience measurement is a complex and expensive business and we don't see anyone on the horizon looking to get into the field. We hope Nielsen will improve its sampling and the number of homes measured." -Rob Bochicchio/senior VP-director...

Heat Index; Weekly Rating (0-10) of Sizzle & Fizzle.(Media Works)(Brief Article)
August 2, 2004... 9 CONVENTION FATIGUE Delegates far outnumbered by journalists, each searching for a story-any story. We're supposed to be surprised that ratings are this low? 7 FOX NEWS Ratings rise in response to attacks like doc "Outfoxed" and...

Marketers try VOD projects; Digital cable growth prompts GM, Kohler to test programming.(News)
August 9, 2004... Byline: CLAIRE ATKINSON The first quarter of 2005 is likely to see an explosion of video-on-demand programming projects from mainstream marketers ranging from automaker General Motors Corp. to Kraft Foods. The growth of digital...

Brady's Bunch.(People & Players)
August 9, 2004... Byline: James Brady A couple of years ago Peter King Hunsinger turned down the publisher's job at GQ but Conde Nast, like heaven, can wait. Last July Steve Florio offered the job again, Pete jumped, and has never looked back. Over lunch at...

P&G plays catch up, turns to experiential marketing; Follows lead of Unilever, others in sector trend.(News)
August 9, 2004... Byline: JACK NEFF As executives of Procter & Gamble Co. deliberated over its communications-planning account in May, the media future unfolded, literally like a tent, a few blocks away. Unilever's Lipton beverage brand, in its drive to...

Marketing malaise hurts Domino's; After a hot streak in '02, dearth of new ideas hamstrings its IPO.(News)
August 9, 2004... Byline: KATE MACARTHUR Domino's appears to be a victim of its own marketing success. When Chairman-CEO David Brandon rang the opening bell at the New York Stock Exchange on July 13, the country's No. 2 pizza chain was seen as a...

Exclusive: P&G pledges to make over $4B makeup world; Joins Revlon in quest to stem sales slip; aims for 5% growth.(News)
August 9, 2004... Byline: JACK NEFF Procter & Gamble Co. is ambitiously vowing to refurbish not only its own cosmetics brands-Cover Girl and Max Factor-but the entire $4 billion mass business marred by two ugly years of volume and sales declines. Jack...

Agencies cannot live on ads alone.(Viewpoint)(Brief Article)
August 9, 2004... DDB Worldwide has a problem. Anheuser-Busch thinks DDB makes nifty commercials, but the beer marketer decided to go elsewhere for a move into branded entertainment. A-B's decision isn't surprising: It hires agencies to create ads and looks...

Time Warner unit recast as idea shop; Global Solutions to act more like agency.(News)
August 9, 2004... Byline: Jon Fine and Lisa Sanders Its new boss and key lieutenants firmly in place, Time Warner's cross-platform sales unit Global Marketing will now morph into a creative ad shop working with the media giant's properties. Don Logan,...

Targeting: Weather.com Localizes For Advertisers.(Interactive)(Smart Ads)(Dunkin' Donuts)(Brief Article)(Column)
August 9, 2004... Byline: Kris Oser Weather.com last week rolled out to its advertisers an ad format that mentions the local weather and the user's city as part of the ad copy. Dunkin' Donuts and Monster.com have tested the technology, known as Smart Ads,...

NBC season ups buyer fear factor; Early start, few new shows fuel erosion worries.(National Broadcasting Company (US TV network))
August 9, 2004... Byline: CLAIRE ATKINSON With NBC's new season beginning Aug. 30, media buyers are starting to get jitters about how the Peacock will fare this season-even with an anticipated bounce from the Athens Olympics. Buyers are concerned not...

Award winners' edge: That's entertainment; What's often neglected in trophy chase is making ads that can actually sell.(Creative Best Work)(Column)
August 9, 2004... Byline: BOB GARFIELD The subject today is the validity of advertising awards, so let us of course begin by discussing the National Basketball Association. All over black America, young men dream of fame and riches, and devote their...

Taco Bell's gas promo leaves TV spots running on empty.(Viewpoint)(advertising campaigns's evaluation)
August 9, 2004... Byline: Rance Crain Are you as mystified as I am by Taco Bell's recent ads? At a time when everyone is concerned about eating too much, Taco Bell is playing up the idea that its food makes people feel full. One spot shows a young guy...