Advertising Age articles from August 2003

Advertising Age archives from August 2003

Adages - Not a happy camper: a chilling true crime story in the wastelands.(News)(advertising industry)(Column)
August 4, 2003... Byline: Richard Linnett Maxim critics say the magazine's writers can't write themselves out of a sidebar, or a cut line. In other words, their prose stylings are as truncated as a laddie boy's attention span. Five hundred words, that's it,...

Signs point to a recovery in much-maligned tech sector; Marketers ready to boost budgets as things pick up.(News)
August 4, 2003... Byline: TOBI ELKIN and Alice Z. Cuneo The tech sector is making a comeback. Company stock prices have risen slightly, quarterly earnings are showing signs of improvement and tentative indications are that the economy is lurching toward...

Ingram launches new strategy shop.(The World: Ad Age Global News & Data)(Ingram Partnership)(Brief Article)
August 4, 2003... Byline: Richard Linnett [London] Two years after reluctantly selling media-specialist network Tempus Group to WPP Group, Chris Ingram is launching Ingram Partnership with two London acquisitions: strategic media agency Unity and the...

Is Hispanic media a market? FCC to decide as it reviews Univision's pending purchase of Hispanic Broadcasting.(Multicultural)
August 4, 2003... Byline: IRA TEINOWITZ univision's almost-approved $2.4 billion deal to buy No. 1 Latino radio chain Hispanic Broadcasting has raised a controversial question the Federal Communications Commission now must rule on: Is Spanish-language media...

Media plans by the numbers; GM's Browner sees key role for circ data, dialogue with publishers.(Viewpoint)(General Motors Corp.)(Column)
August 4, 2003... Byline: MICHAEL BROWNER Publishers and others in the magazine industry from time to time cast aspersions on the use of circulation data and syndicated research for magazine analyses. Some media professionals express concern that the use of...

$45 mil campaign: Nissan attempts to sex up Quest.(News)
August 4, 2003... Byline: JEAN HALLIDAY Diane Pompei cringed when a co-worker called her Toyota minivan "a mom-mobile.'' But what really changed the then-single mom's mind about her next vehicle was looking over at a stoplight from her minivan and seeing a...

Rob Thorsen, 28; Account director, Bartle Bogle Hegarty.(Special Report: Twentysomethings)(Brief Article)
August 4, 2003... Byline: Claire Atkinson As one of the key players on the launch of Unilever's Axe brand in the U.S., Rob Thorsen, 28, has inspired not only the trust of his agency bosses at Publicis Groupe-backed Bartle Bogle Hegarty, but also the client....

Spots: Staples.(News)(back-to-school ad)(Brief Article)
August 4, 2003... A cardboard mom pitches school supplies in Staples' back-to-school effort, from Interpublic Group of Cos.' Martin/Williams, Minneapolis. The ads, breaking today, feature a new tagline: "That was easy.'' Art director: Melissa Johnson....

FCB's Taco Bell success may give it edge in KFC review; Takes on BBDO for $224M biz.(News)
August 4, 2003... Byline: KATE MACARTHUR With its $224 million ad review, KFC wants to borrow sibling Taco Bell's recipe for success. That could bode well for Foote, Cone & Belding Worldwide, Chicago. The Yum chain is pitting Interpublic Group of Cos.'...

Jennifer Miller, 27; Associate creative director, Y&R's Brand Buzz.(Special Report: Twentysomethings)(Brief Article)
August 4, 2003... Byline: Lisa Sanders With brand buzz since its 2000 inception as Y&R Advertising's integrated marketing unit, Associate Creative Director Jennifer Miller loves "the challenge of figuring out new ways of doing things.'' Ms. Miller, 27,...

The Buzz; What we're talking about.(Media Works)(a discussion of the demographics of Fox and the WB's ratings)(Brief Article)
August 4, 2003... Byline: Richard Linnett Fox TV's prime time delivers more upscale viewers than any other network in the coveted 18-34 demos, says a new study by Magna Global, a division of Interpublic Group of Cos. According to the "Upscale Television...

Dismal first half: Havas reorganizes around Euro network.(News)(Havas is restructuring around a single agency network)
August 4, 2003... Byline: MERCEDES M. CARDONA Havas is challenging conventional wisdom as it refocuses around a single agency network. But while management touts the decision as an "offensive'' move to grow the business, observers see it as a last-ditch...

U.S. Open: different ad game; 'Prize-fight' effort aims to boost event's mainstream appeal.(News)(the U.S. Tennis Association launches a campaign to change the image of the U.S. Open)
August 4, 2003... Byline: CLAIRE ATKINSON The U.S. Tennis Association aims to alter the image of the U.S. Open with a campaign that swaps the polite country-club image of tennis for something more akin to boxing. The commercials, from Havas' Arnold...

People.(People & Players)(advertising industry personnel news)(Brief Article)
August 4, 2003... James Baldiga to senior VP-executive digital producer, Interpublic Group of Cos.' Campbell-Ewald, Warren, Mich., from VP-executive digital producer; Brian McCallum to senior VP-management supervisor from VP-management supervisor; and Kathleen...

Late News; AOL 9.0 builds launch around 'Life needs' tag.(advertising industry news briefs)
August 4, 2003... [Dulles, Va.] "Life needs'' is the tagline for ads supporting the new AOL 9.0 version of AOL Time Warner's America Online. TV ads, part of a large multimedia effort for 9.0, break Aug. 18 from Omnicom Group's BBDO Worldwide, New York. Media...

Ads rebound, but jobs don't; Agency workers way off from peak; marketers, research are bright spots.(News)(while ad spending is increasing, prospects for advertising job growth are limited)
August 4, 2003... Byline: BRADLEY JOHNSON Ad spending will return to record levels, but that's not necessarily good news for industry job hunters left unemployed by the recession. Second-quarter economic growth and corporate profits came in above...

New tech title: Future sets launch of 'MobilePC'.(News)(Future Network USA will debut 'Mobile PC' in December)(Brief Article)
August 4, 2003... Byline: JON FINE Future Network USA, the renamed company known in higher-flying times as Imagine Media, is ambitiously launching a tech niche title. Mobile PC, focusing on the burgeoning mobile and wireless market, will debut on...

Work: Gordon's Gin.(The World: Ad Age Global News & Data)(ads combine low humor with high production value)(Brief Article)
August 4, 2003... Gordon's Gin illustrates its "refreshing yet dry'' proposition with two spots by Bartle Bogle Hegarty, London, that combine low humor with high production values. People deliberately drench themselves-one woman puts her head in a lobster tank...

Brady's Bunch.(People & Players)(includes analysis of events in publishing industry)(Column)
August 4, 2003... Byline: James Brady I know the movie stinks, but is the wedding still on? We don't think of it as a "hottie,'' but Woman's Day, the old but recently remade Hachette monthly under Editor Jane Chesnutt and Publisher Laura Klein, is doing...

Kevin Nelson, 29; Strategic planner, McCann-Erickson Worldwide.(Special Report: Twentysomethings)(Brief Article)
August 4, 2003... Byline: Lisa Sanders Kevin Nelson happened upon strategic planning unaware the discipline even existed. Fresh from the University of Colorado and yearning for the out-of-doors, he conceived of a magazine for the post-modern explorer. The...

World's hot shop is in Paris, and it's Veruroegen'sTBWA.(Viewpoint)(Erik Veruroegen)(Column)
August 4, 2003... Byline: Stefano Hatfield Only a foreigner could arrive in Paris just as the July chaleur becomes the August longeurs and expect anyone to be around with whom to break bread, let alone any place to be open in which to break it. How could I...

The Week; Fairchild acquires `Elegant Bride'.(Briefs)(includes multiple news briefs)
August 4, 2003... Fairchild Publications agreed to purchase Elegant Bride from Pace Communications. Elegant Bride was published quarterly by Pace. Fairchild will begin publishing it six times a year in 2004. Mary Berner, Fairchild's president-CEO, said the...

Spotlight.(The World: Ad Age Global News & Data)(review of Adidas's print campaign in Australia)(Brief Article)
August 4, 2003... Byline: Normandy Madden Client: Adidas Agency: TBWA Worldwide, Hong Kong. Models look like they are really moving in this unusual magazine campaign Adidas has adopted an innovative print campaign to promote its women's...

Editorial: Some lessons from Bob Hope.(Viewpoint)(Brief Article)(Editorial)
August 4, 2003... It's not our intent to deflate the new experts in "branded entertainment'' but much of it's been done. Bob Hope did it. His work for countless advertisers takes a back seat to Bob Hope the movie star, TV star, and wisecracking comic for a...

Eight basic steps to reform today's creative department.(Viewpoint)(Column)
August 4, 2003... Byline: Randall Rothenberg Ad people are in a rut-primarily because they're unable to think of themselves as anything other than ad people. For all the excitement surrounding new communications technologies, fresh programming and...

Optimistic Omnicom sees strong second-half outlook; Net income rises 1.8% in Q2.(News)(Omnicom Group)
August 4, 2003... Byline: MERCEDES M. CARDONA Omnicom Group executives are optimistic about a second-half industry improvement, as the company reported another positive quarter. Omnicom posted $190.7 million in second-quarter net income, up 1.8% from...

Brown signals McD's is serious about savvy; Video director takes helm on commercials.(News)(McDonald's Corp.)
August 4, 2003... Byline: TERESSA IEZZI With a versatile body of music video and commercial work that displays a real-world edge, director James Brown quickly leapt onto the radar of talent watchers on the commercial-production scene. Still his name would...

Tobacco ad bill stirs new fears; FDA would regulate images, signs.(News)
August 4, 2003... Byline: IRA TEINOWITZ Ad groups are girding for legislation that would give the Food and Drug Administration authority over tobacco and result in draconian marketing curbs, including a ban on brands identified as "light'' or "mild.'' ...

Work 8.4.03.(Work)
August 4, 2003... Image of the week Nike Running doesn't just preview the future, it is the future with this ad for Odeon Eyewear from Wieden & Kennedy, Portland, Ore. Creative directors: Hal Curtis, Mike Byrne. Art Director: James Selman. Photographer:...

Blake Mycoskie, 26; Chairman, Reality Central.(Special Report: Twentysomethings)(Brief Article)
August 4, 2003... Byline: Jennifer Pendleton Blake Mycoskie has parlayed his 15 minutes of fame, earned as a contestant on CBS' "Amazing Race 2,'' into creating Reality Central. The new digital cable network, focusing solely on the reality TV genre,...

The Player: Gebhardt intends to guide the evolution of advertising; IEP partner seeks alternative to agency model.(People & Players)(Chris Gebhardt, partner at Integrated Entertainment Partners)
August 4, 2003... Byline: HANK KIM Chris Gebhardt has considered the emerging branded content arena from every angle. From his days at Pepsi-Cola Co., a citadel of pop-culture marketing, to his most recent post running Ogilvy & Mather's emerging...

Roaring 20s.(Special Report: Twentysomethings)(Brief Article)
August 4, 2003... Byline: DAN LIPPE For this report, Advertising Age reporters and editors scoured the marketing world to uncover the generation next of leaders in advertising and media. For this first-ever class of Twentysomethings, we sought and...

Spots: DirecTV.(News)(new ad )(Brief Article)
August 4, 2003... The latest installment for DirecTV from Interpublic Group of Cos.' Deutsch, Los Angeles, has actor John Goodman read aloud a letter from a fan of and longtime subscriber to DirecTV's NFL Sunday Ticket service. Writer and Indianapolis Colts...

Work.(Multicultural)(General Motors Corp. debuts Chinese-language ads for Buick Rendezvous)(Brief Article)
August 4, 2003... In the A Partnership`s first Chinese-language ads for General Motors Corp.'s Buick in the U.S., a peacock gazes at the Buick Rendezvous. In the Chinese culture, it is believed that a peacock spreads his feathers when he sees something...

Mignonne Wright, 29; Publisher-editor in chief, American Magazine.(Special Report: Twentysomethings)(Brief Article)
August 4, 2003... Byline: Jenna Schnuer call it chutzpah, Memphis-style. Mignonne Wright didn't see any reason not to call up the nation's largest retailer, Wal-Mart Stores, and ask them to sell her not-yet-published American Magazine. Ms. Wright had...

Jamie Friedman, 27; Sales development manager, Town & Country.(Special Report: Twentysomethings)(Brief Article)
August 4, 2003... Byline: Dan Lippe A 27-year-old at Hearst Magazines is at the forefront of expanding a 157-year-old title. Jamie Friedman, sales development manager at Town & Country, is also advertising manager for Town & Country Travel, debuting in...

Deborah Huret, 29; Worldwide account director, J. Walter Thompson Co.(Special Report: Twentysomethings)(Brief Article)
August 4, 2003... Byline: Lisa Sanders Deb Huret often remarks how amazing it is that she's paid to understand how love is expressed all around the globe. The 29-year-old worldwide account director at J. Walter Thompson Co., London, oversees marketing...

The Biz: Starcom quantifies impact of print ads.(Media Works)(Starcom MediaVest Group)
August 4, 2003... Byline: Jon Fine Publicis Groupe's Starcom Media-vest Group has completed a study that marks the latest attempt to quantify what ads have the most impact on magazine readers. The results, while not entirely surprising, occur in the...

People.(The World: Ad Age Global News & Data)(includes multiple personnel briefs)(Brief Article)
August 4, 2003... Mike Wong, managing director, Hong Kong, and VP-Greater China, Interpublic Group of Cos.' McCann-Erickson, is the new chairman of Hong Kong's agency association, the Association of Accredited Advertising Agents of Hong Kong, succeeding Jeffrey...

McD's taps Timberlake for 'I'm Lovin' It' tie-in; Fast-feeder to pay pop star $6 mil.(News)(Justin Timberlake to appear in McDonald's campaign)
August 4, 2003... Byline: KATE MACARTHUR Pop crooner Justin Timberlake will play a central role in McDonald's Corp.'s "I'm Lovin' It'' campaign. The chain could unveil its closely held plans as early as this week. Executives close to the fast-feeder...

Jennifer Anderson Gragg, 29; Director of marketing, TNT.(Special Report: Twentysomethings)(Brief Article)
August 4, 2003... Jennifer Anderson Gragg has worked on more than 50 campaigns during her seven years at AOL Time Warner's TNT. "It's given me a whole lot of experience in a short amount of time,'' says the TNT director of marketing, who just turned 29. ...

Shameka Brown Barbosa, 27; VP-senior copywriter, Foote, Cone & Belding Worldwide.(Special Report: Twentysomethings)(Brief Article)
August 4, 2003... Byline: Claire Atkinson "For someone her age, she's got more experience than most at her level,'' Foote, Cone & Belding Worldwide Creative Manager Nancee Martin says of Shameka Brown Barbosa. That's evident by the credits the 27-year-old...

Mike Law, 27; Supervisor-national broadcast, Carat North America.(Special Report: Twentysomethings)(Brief Article)
August 4, 2003... Byline: Jenna Schnuer Mike Law knows that you've got to go beyond the 30-second commercial. "The industry is turning away a little bit from the :30,'' he says. "I think there's another big idea out there.'' If early signs are any...

Philip R. Graham, 29; Brand manager, American Legacy Foundation.(Special Report: Twentysomethings)(Brief Article)
August 4, 2003... Byline: Ira Teinowitz Philip R. Graham, brand manager for the American Legacy Foundation's anti-tobacco "Truth'' youth campaign, is a vocal supporter of anti-smoking efforts, though he didn't grow up seeing the tobacco ads in American...

For Saatchi, the Toyota call was a close one; Dealers also liked Hill Holliday.(News)(Saatchi & Saatchi retains the $90 million Greater New York Toyota Dealers Association account)
August 4, 2003... Byline: LISA SANDERS and JEAN HALLIDAY Saatchi & Saatchi, New York, held on to the $90 million Greater New York Toyota Dealers Association account, which it has had for over two decades. But the bitterly contested review revealed the...

Madison+ Vine: Getting a piece of the 'Eye'.(News)(Bravo and NBC enjoy strong ratings for 'Queer Eye for the Straight Guy')
August 4, 2003... Byline: WAYNE FRIEDMAN and RICHARD LINNETT Major marketers are ogling placement deals on the breakout hit "Queer Eye for the Straight Guy'' even as NBC plots an Aug. 14 special, followed by the Fab Five team giving Jay Leno a makeover on...

Garfield's AdReview: Toyota finds attractive effort to push the plug-ugly Scion.(News)(review of an ad for the Toyota Scion)
August 4, 2003... Byline: Bob Garfield Writing an Ad Review for the Toyota Scion rollout is like writing about blimp warfare in World War II. It's a factor, but not exactly the central element of the campaign. The central element is what the agency and...

Guide To Twentysomethings.(Special Report: Twentysomethings)(Brief Article)
August 4, 2003... Sure, the job market is dicey and 9/11 is a memory that won't fade, but today's young adults have plenty of discretionary income (sometimes because they've moved back in with the parents). They confidently navigate the fragmented media...

Absolut nabs sexy HBO role; 'Sex and the City' features fake ad.(News)(Absolut vodka advertises in an episode of HBO's 'Sex and the City')
August 4, 2003... Byline: CLAIRE ATKINSON Absolut spirits hit the product-placement mother lode last week when its iconic vodka advertising was featured as part of a story line in HBO's "Sex and the City.'' The deal, which did not involve any money changing...

Exclusive: Campbell bets $100 million on edgy ad effort; TV's Elliott, rap's Bow Wow try to reverse soup sales slide.(News)(Gordon Elliott appears in Campbell Soup Co.'s new ad campaign)
August 4, 2003... Byline: STEPHANIE THOMPSON campbell soup co. is counting on a pushy TV talk-show host, a cocky teen rapper and a $100 million budget to pull it out of a soup slump. Food Network's Gordon Elliott, known for showing up unannounced on the...

Marketers warm up to gay audience; TV ads follow law, attitude shifts.(News)
August 4, 2003... Byline: CLAIRE ATKINSON A certain summer will be remembered as a period of seismic shifts in attitudes toward gays, when the Supreme Court ruled against Texas' ban on sodomy, gay marriage in Canada became more widely accepted and Wal-Mart...

Oliver Armstrong, 29; Marketing manager, Campbell Soup Co.(Special Report: Twentysomethings)(Brief Article)
August 4, 2003... Byline: Stephanie Thompson In the four years since Oliver Armstrong arrived at Campbell Soup Co., the 29-year-old South African has whipped through a variety of increasingly important divisions at corporate and has just been assigned to an...

Paul Osen, 29; Art director, GlobalHue.(Special Report: Twentysomethings)(Brief Article)
August 4, 2003... Byline: Jean Halliday One can't accuse Paul Osen of being one-dimensional in his creative interests. The 29-year-old art director at Interpublic Group of Cos.-aligned GlobalHue, Southfield, Mich. also creates videos and produces music for...

Steven Elson, 26; VP-account planner, Campbell-Ewald.(Special Report: Twentysomethings)(Brief Article)
August 4, 2003... Byline: Jean Halliday Steven Elson is the youngest account planner at Interpublic Group of Cos.' Campbell-Ewald, Warren, Mich. Boss David Hudson, an exec VP, says that among the nearly 100 planners he's worked with over the years, Mr....

Tara Cioffi, 29; Planning supervisor, MindShare.(Special Report: Twentysomethings)(Brief Article)
August 4, 2003... Byline: Janet Stilson It's easy for media buying agencies to encounter communication breakdowns as they work with industry allies on large, multiyear barter accounts. But when the client is Eastman Kodak Co., with its special focus on...

Jennifer Cohen, 29; Senior manager-consumer promotion and event marketing, USA Network.(Special Report: Twentysomethings)(Brief Article)
August 4, 2003... Byline: Janet Stilson In 2001, USA Network decided to launch a new initiative that would strengthen its relationship with Hollywood studios and create opportunities for co-branding. That's a big reason why it hired Jennifer Cohen, 29, as...

Pfizer shuffles roster, refocuses ad strategy; Drug giant emphasizes creative; Red Cell to handle Zyrtec, Kaplan Thaler wins Zoloft.(News)
August 4, 2003... Byline: RICH THOMASELLI Pfizer's advertising philosophy and roster of agencies took a decided shift last week when the pharmaceutical company awarded three key prescription-drug accounts and put a fourth into review. For the $74...

U.K. public to decide `Beanz' fate.(The World: Ad Age Global News & Data)(Heinz asks the British public to decide the fate of the 'Beanz Means Heinz' ad slogan)(Brief Article)
August 4, 2003... Byline: Emma Hall [London] Heinz is asking the British public to decide the fate of the "Beanz Meanz Heinz'' ad slogan that has appeared in U.K. commercials since 1967. The food giant is running classic commercials featuring the slogan and...

Saatchi wins Toyota SUV biz in China.(The World: Ad Age Global News & Data)(Toyota Motor Corp. appoints Saatchi & Saatchi, Beijing, to handle the nationwide launch of a line of sports utility vehicles)(Brief Article)
August 4, 2003... Byline: Normandy Madden [Hong Kong] Japan's Toyota Motor Corp. has appointed Publicis Groupe's Saatchi & Saatchi, Beijing, to handle the nationwide launch of a line of sports utility vehicles in mainland China in November. Saatchi was...

`FT' posts $24M loss for first half.(The World: Ad Age Global News & Data)(Financial Times)(Brief Article)
August 4, 2003... Byline: Emma Hall [London] Pearson-owned Financial Times blamed a $24 million loss for the first half of the year on the prolonged advertising downturn and an unfavorable exchange rate. Circulation fell 5% to 461,423 from the same period...

Samsung makes global strides.(The World: Ad Age Global News & Data)(Samsung is cited by Interbrand Co. as the fastest-growing global brand)(Brief Article)
August 4, 2003... Byline: Tobi Elkin [New York] Samsung was cited by Interbrand Co. for the second consecutive year as the fastest-growing global brand. Interbrand's Best Global Brands list ranks Samsung Electronics No. 25 with a 31% jump in brand value...

AdCritic.com's PlayList.(News)(a discussion of music used in several advertisements)(Brief Article)
August 4, 2003... Byline: Jim Hanas A monthly guide to the songs behind the spots. VW/Apple: Pods Unite Dallas' Polyphonic Spree provides the psychedelic backdrop for this duo. Agency: Arnold Worldwide/Boston Song: "Light & Day" ...

Voted & Quoted; Half the respondents to last week's Ad Age.com poll approved of the Cadillac and Led Zeppelin coupling. Chrysler/Celine had the fewest fans.(Viewpoint)
August 4, 2003... 15% Brand: Chrylser Artist: Celine Dion Agency: Arnell Group, New York 17% Brand: Reebok Artist: Jay-Z Agency: Arnell Group, New York 19% Brand: Pepsi Artist: Shakira Agency: BBDO, New York...

People & Players.(advertising industry news briefs)
August 4, 2003... Beverly Hills, Calif. Essence magazine and McDonald's Corp. sponsor the 365 Black Awards Dinner as part of Essence Week. (From l.) Actress Garcelle Beauvais; honoree and radio personality Tom Joyner; Vicki Free, director of African-American...

Heat Index; Weekly Rating (0-10) of Sizzle & Fizzle.(Media Works)
August 4, 2003... 9 Vincent Canby Bob Hope, 100, outlived his obituary writer. The New York Times film critic, who died in 2000 at age 76, got a 2003 byline for Hope's obit. The Times was quick to note Canby did not report the news of Hope's death. 3 Maria...

The Ad Market.(News)(a discussion of the advertising industry's stock prices)(Brief Article)
August 4, 2003... Byline: Mercedes M. Cardona Turn Signals Agency employment-including advertising, public relations, media buying and direct marketing-dropped again in May, to 435,400 nationwide, after a surge in April. But with advertisers still...

Paul Osen, 29; Art director, GlobalHue.(Special Report: Twentysomethings)(Brief Article)(Correction Notice)
August 4, 2003... Byline: Jean Halliday ***** Correction: In the profile of Paul Olsen ("Twentysomethings'' Special Report, Aug. 4, P. S-2), the Web site DetroitPirateRadio.com was misidentified as DetroitPirate.com. ***** One can't accuse...

The Player: Neill tapped as final piece of creative puzzle at Doremus; Eyes expanding corporate efforts at shop's D2 unit.(People & Players)(a discussion of the career of Doremus President Evelyn Neill)(Biography)
August 11, 2003... Byline: MERCEDES M. CARDONA Evelyn Neill has had to navigate a few detours in her career-from pumping gas to making ads for Nike-but when she had to travel from New York to New Jersey for a client meeting, she left the driving to a...

Toyota goes guerilla to roll Scion; Tour, street teams will promote car.(News)(advertising campaign for launch of vehicle to use "guerilla" tactics)
August 11, 2003... Byline: JEAN HALLIDAY The national rollout for Toyota's Scion will use many of the same guerilla tactics that worked so well in its launch market. Jim Farley, VP-marketing of Scion and a self-described "mainstream-marketing guy,'' is...

Work 8.11.03.(Work)(Stuart Weitzman rolls out a new ad)(Brief Article)
August 11, 2003... Image of the week Shoe designer Stuart Weitzman shows off some tasty footwear in an ad from Korey Kay & Partners, New York. Art director: Glen Fruchter. Copywriters: Keturah Brown, Allen Kay. The tide rolls in. The gas runs out....

Top scents boost budgets; Ralph Lauren, Coty, Estee Lauder increase marketing budgets.(News)
August 11, 2003... Byline: STEPHANIE THOMPSON Key players in the fragrance category are increasing marketing budgets in the hopes of drawing attention to old and new brands. L'Oreal USA's Ralph Lauren Fragrances division is set to raise spending 15% this...

Integration: Buick builds buzz for SUV on-, off-line.(Interactive)(Brief Article)
August 11, 2003... Byline: Jean Halliday Buick's soon-to-debut Rainier sport utility vehicle is getting good buzz-the result of an integrated online-offline campaign, according to Randall Tallerico, advertising director for the General Motors Corp. brand....

'Restaurant' serves up lesson in how not to integrate brands.(Viewpoint)(a discussion of the brand-integration space in NBC's 'The Restaurant')
August 11, 2003... Byline: Scott Donaton Anyone interested in the brand-integration space needs to closely watch NBC's "The Restaurant''-to learn what absolutely not to do. Already a dreadful show on its own, "The Restaurant'' is rendered nearly...

Work: Coke Light.(The World: Ad Age Global News & Data)(Coca-Cola Co. introduces Coke Light with Lemon in Singapore with sophisticated print and outdoor ads)(Brief Article)
August 11, 2003... Coca-Cola Co. introduced Coke Light with Lemon in Singapore with sophisticated print and outdoor ads by Bartle Bogle Hegarty, Singapore, that feature the drink as a substitute for real lemons in executions designed to look like designer fashion...

The Week; Calif. Lottery woos agencies to bid.(advertising industry news briefs)
August 11, 2003... The California Lottery has sent letters to advertising agencies asking them to look kindly on a new request for proposals for its account to be issued in late summer or fall, an executive who received one of the letters said. Jim Hasegawa,...

Editorial: No rubber stamp for tobacco plan.(Viewpoint)(a discussion of the management of advertising in the tobacco-regulation plan before a U.S. Senate committee)(Brief Article)
August 11, 2003... The tobacco-regulation plan a U.S. Senate committee is to take up next month is not new, but the license it would grant government to micro-manage advertising is still eerie and ominous. Many ad people, rightly, have little sympathy for the...

9.0 launch: AOL enlists celebs for $80M push.(News)(new ad campaign for America Online)
August 11, 2003... Byline: TOBI ELKIN America Online hopes an $80 million celebrity-heavy ad campaign will help stanch a subscriber exodus and convince consumers of the benefits of AOL 9.0. "For years AOL's been talking about features but we thought...

Exclusive: Boost Mobile taps Berlin for national push; Spending will top $50 mil.(News)(Berlin Cameron/Red Cell to handle advertising for national rollout)
August 11, 2003... Byline: LISA SANDERS and ALICE CUNEO Nextel-backed Boost Mobile tapped Berlin Cameron/Red Cell to handle its $50 million-plus national rollout. The New York-based agency won out over Omnicom Group's TBWA/Chiat/Day, Los Angeles, and...

Japan challenges Big 3 on big pickups; Ford defends last segment dominated by Detroit.(News)
August 11, 2003... Byline: BRADLEY JOHNSON As Ford Motor Co. relaunches its vaunted F-150, it should check the rearview mirror: Import brands are on track to pick up share in the last category ruled by Detroit. It appears to be a lopsided battle. Ford's...

Contextual ads gather steam; Marketers target opt-in 'mind-sets' via Gator, WeatherBug, others.(Interactive)(a discussion of contextual Web ads)
August 11, 2003... Byline: TOBI ELKIN For many marketers, contextual Web ads, which appear to consumers who are effectively self-selected, are becoming not only a favored catchphrase, but also something of a holy grail. Online search engines like Google...

'Toasty' pitchman: Nabisco launches line of Ritz Chips.(News)
August 11, 2003... Byline: STEPHANIE THOMPSON Kraft Foods this month launches Nabisco Ritz Chips, a line of low-fat crispy cracker-chips that are "oven-toasted,'' so, fittingly, the campaign will feature permanently tan actor George Hamilton. In the TV...

Nestle targets grownups with rollout of 'Ultimates'; $13M launch effort breaks in Sept. via JWT.(News)(J. Walter Thompson to handle advertising for Nestle USA's new Toll House Ultimates refrigerated cookie dough)
August 11, 2003... Byline: STEPHANIE THOMPSON Nestle USA will put $13 million in marketing behind the launch of its Toll House Ultimates refrigerated cookie dough in an effort to reach an upscale adult target and continue double-digit growth in the category....

The Buzz; What we're talking about.(Media Works)
August 11, 2003... Byline: Jon Fine The Buzz bleats out news of another gambling-themed indie mag slated for an imminent launch. Avery Cardoza's Player hits newsstands in October with its debut issue; Jaqk (think "jack-ace-queen-king''), which goes for the...

100 innovations: McD's tests Wi-Fi, self-service and 'china'; Global effort centers on premium food and in-store changes.(News)(McDonald's tests kiosks and other service changes to attract more customers)
August 11, 2003... Byline: Kate MacArthur In several New York locations, McDonald's customers can access the Internet free with the purchase of a Value Meal. In Raleigh, N.C., they can order that Value Meal at a kiosk and have it delivered to their table....