Advertising Age articles from April 2008

Advertising Age archives from April 2008

Miller genuinely daft: Changes message-again; Four agencies and eight taglines, and MGD still can't stem the sales slide.(News)(Miller Genuine Draft )
April 7, 2008... Byline: JEREMY MULLMAN ***** Correction: RE: "Miller Genuinely Daft: Changes Message-Again'' (AA, April 7). Miller Genuine Draft has been through at least six agencies since 1991. Its shipments have dropped 41% since 2001. *****...

THE CATCH-22 OF BUYING BLACK MEDIA; You should be buying black-owned media, but there's not much left-and it's hard to find outlets with scale.(The Black-Media Question)(Survey)
April 7, 2008... Byline: MYA FRAZIER ***** Correction: RE: "The Catch-22 of Buying Black Media'' (AA, April 7). In a sidebar to the main story, Michael Copps was misidentified as the Federal Trade Commissioner. He is the Federal Communications...

Mark Penn gets run over on the way to the White House.(News)
April 7, 2008... Byline: MICHAEL BUSH Last summer, when Hillary Clinton's nomination was a question of when, not if, her chief adviser, too, had an aura of inevitability around him. Mark Penn, the longtime Clinton pollster whose other job is running one of...

The view from the kids' table: Put differences aside for sake of client.(Small Agency Diary)
April 7, 2008... Byline: Nancy Kramer We've all heard the talk. Digital dollars will reign supreme in the slowing economy. If you're a traditional agency, chances are you're either trying to "go digital'' or you're being asked to collaborate with the...

Au Bon Pain crunches the numbers, comes up with lunch.(Columns)(Column)
April 7, 2008... Byline: Lenore Skenazy I have met the future and eaten several servings of it. Delicious. Jewel-green asparagus sprinkled with almonds. A tuna-stuffed tomato topped with a dollop of Mediterranean-inspired tapenade. Smoked turkey...

Voto Latino: Getting Hispanics to the polls.(Hispanic)(Survey)(Brief article)
April 7, 2008... Byline: laurel wentz More than 20% more Hispanics are likely to vote this year than in the last presidential election, with about 9.3 million Latino voters going to the polls, according to forecasts by the Tomas Rivera Policy Institute....

ANA: Yellow Pages neglects advertisers' needs; Public complaint letter blasts directory's billing practices, accountability.(News)
April 7, 2008... Byline: MICHAEL BUSH The ana Telephone Directory Committee is fed up with the Yellow Pages industry, and it's letting its fingers do the talking. The committee, which deals with issues pertinent to the 3,000 national advertisers that...

Despite digital leadership, transitions lead to troubled times for Carat.(News)
April 7, 2008... Byline: MEGAN MCILROY Conventional wisdom holds that in today's marketing world, an agency can't be too focused on digital. It's where consumers-and marketing budgets-are going, after all. So why is the media agency that's arguably been...

Tough road: Darnell Washington's story.(The Black-Media Question)
April 7, 2008... Byline: mya frazier Eight miles outside Great Falls, Mont., in an empty field, there's an 800-foot tall TV tower perched on a small hill. There is nothing particularly special about this tower. At any time during the day, it may be...

MARTY HOMLISH KNOWS WHY CMOs DON'T LAST; If you're not embedded into corporate DNA, you'll never succeed, he says.(CMO Strategy)(Chief Marketing Officer)
April 7, 2008... Byline: Jennifer Rooney Martin homlish is a rare breed of CMO who can measure his tenure in years, not months. Following 15 years at Sony, where he led, among other things, the launch of PlayStation, Mr. Homlish joined SAP, a...

Give Gen Y-ers a reason to stay at your agency.(TalentWorks)
April 7, 2008... Byline: MARK STRONG Ever scanned tomorrow's calendar only to find that a junior member of your team has scheduled 15 minutes with you but offered no specific reason? Any astute manager knows that this dreaded appointment will likely...

MySpace milks music for monetization; What began as strength for site is being rebuilt to take on competition.(News)
April 7, 2008... Byline: ABBEY KLAASSEN And JONATHAN LEMONNIER Will myspace save the music industry? Or will the music industry save MySpace? Just as many had begun to pen an obit for the social-networking site thanks to a flat-lining user base and the...

Peabodys smile on hot tranny messes, Tina Fey.(MediaWorks)
April 7, 2008... Byline: Ann Marie Kerwin You're either in, or you're out. And this year, "Project Runway'' is in. The University of Georgia's Grady College of Journalism and Mass Communication, after surveying the vast wasteland that is electronic media,...

Call for entries.(Hispanic)(Brief article)
April 7, 2008... Send in your submissions for Ad Age's 10th-annual Hispanic Creative Advertising Awards. TV, radio, magazine, newspaper, out-of-home and interactive ads and websites targeting U.S. Hispanic consumers that broke between May 1, 2007 and April 30,...

Highlights and lowlights from CTIA Wireless conference; Grim undertone at Vegas convention as investors begin to demand results.(News)(Conference news)
April 7, 2008... Byline: ALICE Z. CUNEO Some 40,000 attendees converged on Las Vegas for the 2008 CTIA Wireless conference last week, and although it was crowded, the ambiance lacked the customary sparkle. Vegas lights or not, the atmosphere was a bit...

Overcoming the capital conundrum.(The Black-Media Question)
April 7, 2008... Byline: mya frazier When it comes to solving the riddle of media ownership in the black community, access to capital is invariably raised as the answer. Yet as the media-consolidation trend continues, the capital challenge will only...

How the Joyners extended their Reach.(The Black-Media Question)(Brief article)
April 7, 2008... Byline: mya frazier Oscar Joyner knows a thing or two about the radio business. His father is Tom Joyner, host of the Tom Joyner Morning Show, arguably the most influential radio show in the black community today, reaching 8 million...

March Madness gets ratings bounce from out-of-home metrics; Cellphone technology allows first tracking of bar, restaurant patrons.(News)
April 7, 2008... Byline: JACK NEFF March madness was always a big event, but out-of-home viewership has made it considerably bigger, with a heretofore untracked audience about a quarter the size of at-home viewers watching CBS's broadcasts of the game,...

CONSUMERS ARE WATCHING YOU; Ignore the role of the consumer in corporate governance at your own risk.(CMO Strategy)
April 7, 2008... Byline: ANDREW BENETT The front-runners in the race for the U.S. presidency-on both sides of the aisle-talk a lot about corporate power and specifically about reining in various facets of that power. John McCain rails against "crony...

Words of praise-yes, actual praise- about all manner of media from our usually cranky columnist.(MediaWorks)
April 7, 2008... Byline: Simon Dumenco Spring is in the air! An unabashed love story in 13 parts some readers have pointed out to me that this column has been on a grim, cranky tear lately. But honestly, all hope is not lost. To prove it, it's time...

What shaky economy? Hispanic nets bet ad growth will continue; Two channels will make their upfront debuts, while No. 2 Telemundo will join NBC's event.(Hispanic)
April 7, 2008... Byline: LAUREL WENTZ This year there will be new faces in the Hispanic TV upfront, including young channels Mega TV and V-me, and a few absentees, such as No. 2 Spanish-language network Telemundo. Then there's market leader Univision,...

Hall of Famer Rosenshine talks geeks, brands and the Big Bang.(Columns)
April 7, 2008... Byline: Rance Crain In his acceptance remarks at the Advertising Hall of Fame induction, Allen Rosenshine delivered what he called his equivalent of President Eisenhower's parting shot to "beware of the military-industrial complex.'' ...

Telemundo gets platform for programming in Mexico; Deal with Televisa lets network export shows rather than vice versa.(Hispanic)(Brief article)
April 7, 2008... Byline: LAUREL WENTZ This week three Telemundo telenovelas start airing in Mexico, an unusual twist in an industry that usually exports novelas from Mexico's Grupo Televisa to the U.S. In a strategic agreement starting this month, NBC...

TV clutter dulls product placement; Research casts doubt on belief that reality shows offer superior exposure.(News)
April 7, 2008... Byline: BRIAN STEINBERG When it comes to product placement, conventional wisdom says a reality TV show is your best bet. Notable appearances by famous names such as AT&T, Chrysler and Coca-Cola in programs including "American Idol'' and...

Yahoo's new ad platform lets newspapers sell its inventory; System also will extend portal's reach, provide it more user-behavior data.(News)
April 7, 2008... Byline: ABBEY KLAASSEN As yahoo faces increasing pressure from an unsolicited Microsoft takeover bid and a volatile stock market, it's turning to an old-media ally: newspapers. Despite the uncertainty over its future, Yahoo and its...

SUPPLEMENTS A BRIGHT SPOT FOR NEWSPRINT; Parade joins Journal, NYT, USA Today in using spinoffs to attract marketers, readers.(News)
April 7, 2008... Byline: NAT IVES Parade, the sunday magazine that comes wrapped inside your local newspaper, plans to spin off a monthly health-and-wellness supplement this September. That may seem bullish given the dour state of the U.S. newspaper...

Quit whining about the pitch: It's a valuable part of the process.(Small Agency Diary)
April 7, 2008... Byline: Phil Johnson Marlene lives directly behind my house, and I can see her third-floor study from my kitchen. The light burns well after midnight, and it's on when I start the coffee at 6:30 a.m. It has been like this for three years....

Media Morph: Songkick.(Digital)(Brief article)
April 7, 2008... Byline: charlie moran What is it: Songkick's Battle of the Bands web app (labs.songkick.com/ battle) aggregates several measures of a band's popularity into a scale that ranks the band for internet buzz. Rather than merely gauging Amazon...

'Lazysphere' gives brands chance to be digital curators.
April 7, 2008... Byline: Steve Rubel To date, it's been darn near impossible to characterize bloggers as lackadaisical. It takes a lot of work to consistently create high-quality content that people want to link to. But the essays, in-depth analyses and...

Report gauges the real reach of growing gaming consumption; From pass-alongs to previously owned, games are played by more people than retail sales suggest.(Digital)
April 7, 2008... Byline: JOHN GAUDIOSI Magazines have pass-along metrics. Why shouldn't video games? Increasingly, research is showing that video games reach a U.S. audience far beyond what retail-sales data suggest. New-media-research consultancy...

Out of Site at Adage.com.(Columns)(Brief article)
April 7, 2008... As seen on AdAge.com/bigtent Watson: real networking helps The power of social networking (the personal, low-tech way) to support retention for multicultural talent in the advertising industry was put into effect at a recent book...

Can Nielsen still reign supreme in an ever-changing media market? Upstarts promising to go beyond reach are threatening old standby.(News)
April 7, 2008... Byline: BRIAN STEINBERG The wonky game of counting viewers has been a slow and steady one since 1950, the year Nielsen Media Research began to track who was watching all those brand-new TV sets. But now the longstanding leader in audience...

How Nielsen measures up.(News)
April 7, 2008... Byline: brian steinberg While consumers may celebrate having so many media choices, media companies are less enthusiastic. Now they have to figure out ways to measure those audiences for advertisers, who want concrete data about who their...

Sears wants to dust off brand; CMO says 'Reimagine' campaign will change focus to image, not sales.(News)(Chief Marketing Officer)
April 7, 2008... Byline: NATALIE ZMUDA "we have a lot of lapsed customers,'' said Chief Marketing Officer Richard Gerstein. "Sears is a great brand in people's minds.... We've become just a little less top of mind.'' Maybe that's due to the company's...

Agencies seeking digital talent should look within.(Viewpoint)(Viewpoint essay)
April 7, 2008... In August 2006, the cover of Advertising Age screamed with the headline "Digital Talent Dearth Breeds Crisis.'' Not much has changed since then. Now more than ever, executives from agencies of all kinds-creative, media, interactive, CRM,...

Goodby and Silverstein are doddering old coots.(Adages)(Goodby, Berlin and Silverstein)(Wal-Mart Stores Inc.)(Advertising Research Foundation)
April 7, 2008... Byline: Ken Wheaton It's not the incessant media questions about what's happening on the Hyundai and Sprint accounts that's turning Jeff Goodby and Rich Silverstein gray and wrinkled and requiring them to use an oxygen tank to breathe and...

THE question: Do you think it's fair game for marketers to go after consumers' tax rebates? 88% of readers said it was fair to go after that money.(News)(Brief article)
April 7, 2008... Byline: william hupp AdAge readers showed their true capitalist colors this week, overwhelmingly approving of marketing campaigns aimed specifically at the 2008 economic-stimulus package. "It is fair game, since buying stuff is what...

Want us to forget about Iraq? Maybe don't bring up Nam.(Garfield's AdReview)
April 7, 2008... Byline: Bob Garfield Let's start with the "100-year war'' in Iraq. Poor guy, John McCain. He never said it. He did suggest, most plausibly, that we can expect an indefinite U.S. presence there, a la Germany and South Korea, without...

P&G taps Oprah, Salma Hayek for global UNICEF vaccination push.(News)(United Nations. Children's Fund)(Procter & Gamble Co.)(General Motors Corp. Pontiac Div.)
April 7, 2008... Byline: JACK NEFF procter & gamble co. might just outdo Pontiac. The General Motors brand got big buzz by giving away G6 cars to the entire audience of "The Oprah Winfrey Show.'' But in what figures to be its largest...

B segment earns an A+ for auto industry.(News)
April 7, 2008... Byline: JEAN HALLIDAY While new-car sales slumped 12% last month as consumers fretted over the economy, their mortgages and soaring gas prices, there was one bright spot for the auto industry: the so-called B segment. The segment...

AMC launching behavior-based ads in upfront; Latest measurement tool aims to better align brands with audiences.
April 7, 2008... Byline: ANDREW HAMPP Forget commercial ratings. This year's upfront metrics are getting a whole lot more granular. Witness Rainbow Media's AMC, home of ad-industry fave "Mad Men,'' which aims to introduce behavioral targeting...

Actions louder than words on social nets.(News)
April 7, 2008... Byline: ABBEY KLAASSEN Could it be that it's not who you are but what you do on social networks that's most valuable? As the quest to find better ways to monetize these elusive sites continues, one start-up thinks marketers should be...

Hottest U.S. import: digital talent? Lack of local employees makes shops spend big on immigration fees.(News)
April 7, 2008... Byline: MEGAN MCILROY The new, must-have talent at the country's hottest digital agencies: immigration attorneys. The talent shortage in the space in the U.S., combined with the fact that diversity has become vital to having a viable...

UK politicians, admen 'natural bedfellows'; Marketing masterminds enjoy revolving door at Houses of Parliament.(News)
April 7, 2008... Byline: EMMA HALL [london] Perhaps only in the U.K. could an ad guy be both Maurice Saatchi, head of Saatchi & Saatchi and later M&C Saatchi, and Lord Saatchi, joint chairman of the Conservative Party. That tradition of mingling...

more from adage.com/smallagency.(Small Agency Diary)(Brief article)
April 7, 2008... zanger: Sometimes your Agency Just Gets Lucky As our company grows, we have to address plenty of issues-not the least of which is who we choose to partner with. We're very small and our model at this point is based on a few key people with...

THE HEAT INDEX: april fools' edition; Weekly rating (0-10) of sizzle and fizzle.(MediaWorks)(Brief article)
April 7, 2008... 10 Conde Nast's Jezebel - Gawker's site that mocks the tropes of women's mags posted as if it had been taken over: "The Five Items You Must Have for Spring!" 8 YouTube - All featured videos on the front page of the Google site on April 1...

People & Players.(Latina magazine)(American Advertising federation)(Honda Motor Company Ltd.)(Complex Media)(Brief article)
April 7, 2008... new york: latina release party Latina magazine hosts a party to unveil its April cover featuring pop star Kat DeLuna. (From l.) Musician and fashion designer Andy Hilfiger; Latina Editor in Chief Mimi Valdes-Ryan; and rapper Busta Rhymes....

What's the solution?(The Black-Media Question)
April 7, 2008... We asked a number of prominent industry players what they see as the answer to the dismal rate of media ownership in the black community. "Government should reinstitute the tax-certificate policy. That's a good first step, but you also need...

Work of the Week.(Work)
April 7, 2008... In this week's Episode of Creativity's Top five StrawberryFrog and Scion enlist graphic wizard Tristan Eaton and his Thunderdog Studios to give online users customizable coats of arms; Modernista debuts an unobtrusive site redesign; New...

Advertising Age's Ad Network & Exchange Guide.(Ad Network & Exchange Guide)
April 14, 2008... 3 Confused by where to click? We're here to help 3 Ad Network & Eschange Guide meets critical need 4 So much info, so much to test out 5 About that whole 'pork bellies' line... 5 Top sellers have a say 6 Website traffic:...

U.S. Open opens door for eager advertisers.(News)(American Express Co.)(Rolex Co.)(Toyota Motor Sales U.S.A. Inc. Lexus Div.)
April 14, 2008... Byline: NAT IVES Endorsement deals are nothing new for professional golfers, but the custodians of the game itself have spent decades so closely manicuring its image that sponsors were never welcome. That's why it was a big deal when the...

Starbucks ad in mag's masthead.(News)(Brief article)
April 14, 2008... Byline: nat ives We didn't think there was much untouched ad real estate left in magazines, but Starbucks has found some. In the May issue of Bon Appetit, Starbucks takes over the business-side masthead, asking the magazine's executives,...

Procurement in 'suspicious marriage' to agencies; Study reveals divergent priorities of media shops and number crunchers.(News)(Coca-Cola Co. ()(Merck & Company Inc.)(Nokia Corp.)
April 14, 2008... Byline: MEGAN MCILROY Media agencies and procurement officers may want to look into couples therapy. With procurement rapidly on the rise in the North American media business, agencies need to learn what pitfalls to avoid if they want...

Should cable nets leverage writers strike in upfront? Channels that stayed fresh with nonfiction fare will 'look for any edge they can,' but those that increasingly feature original scripted programs will play it down.(Cable)(Industry overview)
April 14, 2008... Byline: DAISY WHITNEY Some cable networks are planning to make hay from the lack of new broadcast fare caused by the recent writers strike. Though most cable networks are cautious about exploiting the viewer and advertiser...

'Tailspin' gets a new meaning; American Airlines' PR blitz struggles to contain anger from groundings.(News)
April 14, 2008... Byline: MICHAEL BUSH According to its tagline, American Airlines knows why you fly. But last week it just couldn't let you. More than 300,000 American passengers were grounded in a PR calamity when nearly half of the airline's fleet...

more from adage.com/smallagency.(Small Agency Diary)(Brief article)
April 14, 2008... zanger: All that whining may be costing us money We complain. It's natural. In Chapter 3 of "Lovemarks," Kevin Roberts discusses how most of our primary emotions are negative. Those powerful, strong emotions are a Darwinian way to survive....

Americans cry 'racism' over Absolut poster; Outrage over Mexican ad shows risky new side of globalism to marketers.(News)
April 14, 2008... Byline: LAUREL WENTZ In a nightmare scenario for Absolut vodka and global agency TBWA, a print ad that ran only in Mexico was picked up by American bloggers, entered the blog-fed news cycle and inflamed U.S. anti-immigration factions,...

Disney Channel.(Road to the Upfront)
April 14, 2008... The Date: April 8 The Venue: Legacy Recording Studios, NYC Key Execs: Rich Ross, president, Disney Channel Worldwide; Tricia Wilber, exec VP-Disney Media advertising-sales and marketing group; Michelle Scarola, senior VP-TV sales,...

Coming soon to TV: CNN/CBS's Face the Situation, Nation! Test your knowledge of budget-conscious news ops and more in Media Guy's Media-Studies Quiz.(MediaWorks)
April 14, 2008... Byline: simon dumenco It's time again for the quarterly Media Guy Media-Studies Pop Quiz. Stop your groaning already! All books and papers off your desks-now! CBS News is said to be considering co-venturing with CNN, possibly...

Why advertising execs are all the rage on small screen; 'Mad Men' sets off flurry ad-related TV shows, placement opportunities.(News)
April 14, 2008... Byline: BRIAN STEINBERG If real life were like TV, then we'd all be lawyers, doctors or cops. But leading men and women of the small screen may have a new career path to consider: ad-agency executive. The success of "Mad Men'' on...

Microhoo deal would be best option for marketers; Of the merger scenarios, it would create a viable competitor to Google.(News)
April 14, 2008... Byline: ABBEY KLAASSEN Surprising as it may sound, marketers should probably be rooting for a Microsoft-Yahoo link-up. On many levels, of course, any merger of such a scale can seem an unappetizing prospect that's as much about...

Testing the boundaries of Branded entertainment; Marketers once made one-off deals that involved little more than logos; now they're committing to TV concepts from the beginning.(Cable)
April 14, 2008... Byline: CLAIRE ATKINSON The arrival of commercial ratings, the strength of reality TV and the growth of reliable metrics are helping open new paths in cable branded entertainment. A newfound trust is emerging among production...

It's Web 3.0, and someone else's content is king.(News)
April 14, 2008... Byline: MATTHEW CREAMER When tina brown launched a publishing venture a decade ago, she used glossy paper bound between celebrity-splashed covers filled with long articles written by big-name, big-dollar contributors who spent weeks or...

The Question: CMP Richard Gerstein said, "Sears is a great brand in people's minds." Do you agree? 67% of readers said tehy do not think of Sears as a great brand.(News)(Survey)(Brief article)
April 14, 2008... Byline: jonathan lemonnier CMO Richard Gerstein's belief in the store's brand power was shot down overwhelmingly by Ad Age readers. Peter Altschuler of Wordsworth and Co. believes the brand's power was lost because "when catalog...

Homophobe and cross-dresser team up in Manhattan.(Adages)
April 14, 2008... Byline: Ken Wheaton When we last caught up with SS&K's Josh Kilmer-Purcell, he was promoting his book, "I Am Not Myself These Days,'' a memoir detailing his wild nights and crazy days on the New York drag-queen circuit. What can I say...

VW ditches multi-message tack; Adopts uniform voice to drive home point: It's what the people want.(News)(Volkswagen of America Inc.)
April 14, 2008... Byline: JEAN HALLIDAY Volkswagen of America is abandoning its strategy of running multiple brand messages and is instead moving to a uniform one that will be integrated into all mediums for all models. Tim Ellis, who joined VW in...

IAA PONDERS FUTURE OF AD INDUSTRY.(IAA World Congress)(Brief article)
April 14, 2008... Byline: IRA TEINOWITZ The international Advertising Association's 41st World Congress brought more than 700 people from more than 65 countries to Washington last week to hear about the future of marketing and agencies. What the...

Does your company need a chief blogger? Corporate blogging is hot, but experts say place to start is far from online.(News)
April 14, 2008... Byline: BETH SNYDER BULIK To blog or not to blog? It's a question marketers are still grappling with years after the first waves of corporate blogging flooded the web. But for better or worse, it seems corporate blogging-and the title...

A peek into corporate blogging:.(News)
April 14, 2008... "I love visiting hotels. In fact, in 2007 I visited over 320 hotels all over the world. And I always appreciate a friendly smile and a warm welcome when I'm traveling. I'm Bill Marriott, and thanks for helping me keep Marriott on the move.''...

Unilever finds that coupons, signs beat in-store tech.(News)(Survey)
April 14, 2008... Byline: JACK NEFF Unilever thought it had a great idea: Put ads for its Sunsilk hair-care products on supermarket freezer doors, because focus groups showed its target consumers like ice cream. Trouble is, data from Nielsen Co.'s new...

Scripps Networks.(Road to the Upfront)(HGTV)
April 14, 2008... The Date: April 8 The Venue: Cipriani 42nd Street, New York Key Execs: Ken Lowe, president-CEO Scripps Networks; Jon Steinlauf, senior VP-ad sales, Scripps Networks; Donna Stephens, senior VP-ad sales, HGTV, DIY and GAC; Karen Grinthal,...

Out of Site at Adage.com.(Columns)
April 14, 2008... As seen on AdAge.com/ campaigntrail Candidates do `American Idol' Marc Ambinder posted the news that Barack Obama, Hillary Clinton and John McCain will tape segments for American Idol's special "Give Back'' show. How cool is that?...

Motivate staff with messages that target them.(TalentWorks)
April 14, 2008... Byline: DENISE LEE YOHN Company leaders by now have learned the value of engaging their employees with their brands. They've come to realize their internal stakeholders are just as important a constituency as external ones when launching a...

TV nets move the ads to boost ratings; ABC, CBS move more commercials to first half of late-night talk shows.(News)(Company rankings)
April 14, 2008... Byline: BRIAN STEINBERG Noticed more ads before midnight on David Letterman's late-night show? That's you, the viewer, feeling the effects of the new way that the networks and their advertisers are measuring the TV audience. The quest...

SPOTTED: Sexy CW promos making everyone gossip; Fledgling network uses racy ads to get attention back on flagship show, create blogosphere buzz.(News)(The CW Television Network)
April 14, 2008... Byline: BRIAN STEINBERG What to do when you really need to get attention in a blogosphere world? Rely on sex and just a whiff of profanity, of course. "Gossip Girl,'' despite lackluster ratings, is still the flagship program of the CW....

more from adage.com/digitalnext.(Digital Next)
April 14, 2008... David Armano... is VP-creative for the Chicago office of Critical Mass. He leads a 40-plus person team across a variety of disciplines. He writes the Logic & Emotion blog. Craig Daitch... has lived both the entrepreneurial and...

Rather: `trying to become digital dan in high-def'.(Cable)(dialogue with Dan Rather)(Interview)
April 14, 2008... More than three years after his departure, it still feels odd to turn on the "CBS Evening News'' and see somebody other than Dan Rather staring back at you. And that sense of unreality has only been amplified during the campaign season. Mr....

MTV gears up for '08 upfront.(Cable)(MTV Networks Inc.)
April 14, 2008... Byline: andrew hampp hank close is a forward-thinking rogue agent in cable. For example, while colleagues scramble to craft branded-entertainment opportunities, Mr. Close already has several years of fully integrated projects under his...

PSA won't change perennial parental bleacher creatures.(Garfield's AdReview)
April 14, 2008... Byline: Bob Garfield Baseball is here, and what does that mean? It means renewal. It means optimism. It means spitting. It means San Francisco is going to have a very bad six months. That's because the Giants stink, substantially...

Next wave: Creative has to adapt to technology; Marketers intent on engaging consumers across multiple media.(IAA World Congress)(Brief article)
April 14, 2008... Byline: IRA TEINOWITZ The iaa meeting was themed "What's Coming Next,'' and the consensus was that in the near future, digital creative will be used to engage rather than simply advertise. Interpublic Group of Cos.' CEO Michael Roth,...

Two takes on fixing 'broken' agency model; Agency leaders Levy, Mataki, outline ways to invent the business.(IAA World Congress)
April 14, 2008... Byline: IRA TEINOWITZ Publicis groupe CEO Maurice Levy and Dentsu Chairman-CEO Tateo Mataki gave attendees at the International Advertising Association World Congress somewhat differing views of the agency future. Mr. Mataki said...

ADVERTISERS, MEN ARE NOT IDIOTS; Bashing fathers and husbands isn't the right way for marketers to sell products.(CMO Strategy)
April 14, 2008... Byline: GLENN SACKS And RICHARD SMAGLICK The way the advertising industry portrays men has drawn increasing scrutiny in both the trade press and the mainstream media. Defenders of the status quo-in which men are depicted as irresponsible...

SEPARATING BRILLIANCE FROM BLABBER; Top marketing bloggers hard at work trying to make sense of increasingly lawless, shifting relationships among consumers, companies and media.(News)(Discussion)
April 14, 2008... Byline: JONATHAN LEMONNIER What's on the minds of the most influential marketing bloggers? Advertising Age Editor Jonah Bloom recently led a roundtable discussion with some prominent players from our Power 150 network to find out....

The dog days of dieting; Think humans are the only target of weight-loss industry? Think again.(News)
April 14, 2008... Byline: WILLIAM HUPP As if there wasn't enough advertising of quick-fix weight-loss solutions for man, the tactic has now been extended to his best friend. Pfizer Animal Health Group has begun advertising Slentrol, a weight-loss drug...