Advertising Age articles from April 2006

Advertising Age archives from April 2006

The joy of too much Bonnie.("The Joys of Much Too Much: Go for the Big Life - The Great Career, The Perfect Guy, and Everything Else You've Ever Wanted" by Bonnie Fuller)(Brief article)
April 3, 2006... Byline: Ann Marie Kerwin Bonnie Fuller, American Media's editorial director, has attracted more attention than just about any other glossy magazine editor. To call her a polarizing figure would be an understatement. Portrayed on the media...

With `Cargo' closed, it's the end of the Truman era.(Media Works)
April 3, 2006... Byline: Simon Dumenco Oh, gosh, this is a bit awkward: Just as James Truman is ramping up at his new job-as editorial czar of the boutique art-mag publisher behind Art&Auction and Modern Painters-he has to endure one more nail in the...

Chewing the Fat; Q & A: Eric Schlosser talks books and burgers with `Ad Age'.(fast feeders under fire)(Interview)
April 3, 2006... "Fast Food Nation'' sold more than 1.4 million copies, was translated into 20 languages and soon will be a major motion picture. Its author Eric Schlosser, along with "Super Size Me'' creator Morgan Spurlock, has had a major impact on the menu...

Sitting in judgement...(News)(American Inventor awards)
April 3, 2006... Byline: Jack Neff It might have been more aptly called "American Marketer,'' as three of the four judges for "American Inventor'' come from marketing backgrounds. One is Doug Hall. The others: Mary Lou Quinlan and Ed Evangelista. Ms....

Starbucks and Vine changes the rules; Chain gets profits from Lions Gate film, without paying for its production.
April 3, 2006... Byline: T.L. STANLEY Contributing: Kate Macarthur Starbucks' unprecedented deal with Lions Gate Films to co-produce "Akeelah and the Bee''-and share in the film's profits-could rewrite the way marketing partnerships are formed in...

That's a lot of chimp change; Want a primate in your ad? These days it'll really cost you.(News)(cost of using chimapnzees in advertisements to rise)
April 3, 2006... Byline: JEREMY MULLMAN Screen Actors Guild members take note: A group of commercial actors secured an across-the-board, 25% to 30% pay increase last year without so much as a union meeting or strike threat. Chimp compensation is on the...

In-store ads show promise, but need innovation.(Advertising Age's online poll)(Brief article)
April 3, 2006... Byline: Jack Neff In-store media really does work, according to an overwhelming 69% of participants in Advertising Age's online poll. The trouble is, many of the backers of in-store media had trouble agreeing which in-store media work. Not...

CBS looks to get out of No. 3 hole.(CBS Broadcasting Inc.)(Brief article)
April 3, 2006... The Player: CBS Key Executive: JoAnn Ross, president-network sales. The Ratings Game: The network is in third place in the 18-to-49 demo, but could give ABC and Fox a run for the money for the end-of-season ratings crown, according to...

`Maxim' puts the long in Longoria.(Adages)(Eva Longoria)
April 3, 2006... Byline: Ken Wheaton Maxim just turned 100. One hundred issues, that is. Always one to act its age, Maxim is celebrating with your standard weekend-long bash in Las Vegas: poolside poker tournament at the Wynn Las Vegas Resort and Country...

Emirates' lead agency: A network of partners; IAA congress: Airline giant, others discuss role of shops in shifting arena.(40th International Advertising Association World Congress)(Mike Simon of Emirates Group)
April 3, 2006... Byline: RANCE CRAIN Agencies need to think beyond the consumer, and provide a wide range of services "if they want to reclaim their seat at the top table,'' Mike Simon, divisional senior VP-corporate communications at the Emirates Group,...

`Times' a-changin': Watermarks in N.Y., triangles in L.A.(innovations in print advertising)(Brief article)
April 3, 2006... Byline: nat ives Newspapers are scrambling to deliver new options to advertisers, in some cases using real estate on their pages that doesn't eat into their news hole. Witness the "watermark'' ads that The New York Times has been...

Will production houses replace Mad Ave.? Expertise sought as shops seek to create ads that blur content line.(News)
April 3, 2006... Byline: LISA SANDERS Creative director Kevin Roddy's team nailed a great idea: a TV show built around annoying characters who make keeping cool while trying to "score some tail'' a challenge. The TV show would be the launching pad for an...

California kids' health initiative under a cloud; first 5: Rob Reiner steps down as chairman.(Fast Feeders Under Fire)(Brief article)
April 3, 2006... Byline: ALICE Z. CUNEO In one ad, a little girl looks up into the camera, begging for a glass of sugar. In another, a child seated in a car seat pleads for grease. The commercials, part of an $11 million campaign by a state agency,...

Elixer of youth or plain old snake oil?(Nintendo Company Ltd.'s Brain Age, video game)(Brief article)
April 3, 2006... Byline: beth snyder bulik How quickly can you solve 20 simple math problems? Draw a picture of Africa? Read a book page aloud? It could mean the difference between a 20-year-old and a 70-year-old brain score in Nintendo's Japanese hit...

stella artois: `the masterwork'.(spot advertisement created by Lowe Worldwide )(Brief article)
April 3, 2006... Stella Artois' new spot continues the long-running theme of illustrating the sacrifices that people will make in order to get their hands on a costly Stella. "The Masterwork'' by Lowe Worldwide features a writer who completes a manuscript, but...

Nintendo aims for the minds of baby boomers; A hit in Japan, brain games may score by playing to anxieties.(Nintendo Company Ltd.'s Brain Age: Train Your Brain in Minutes a Day)
April 3, 2006... Byline: BETH SNYDER BULIK Nintendo's newest video game is a workout for your brain. And baby boomers will snap it up. At least that's what Nintendo hopes will happen this spring with the U.S. video game release of "Brain Age: Train...

IAA host blasts Western media- from his own publishing pulpit.(Viewpoint)(International Advertising Association)
April 3, 2006... Byline: Rance Crain An advertising conference is supposed to be about creativity and the free flow of ideas. And so it was at the International Advertising Association's 40th World Congress in Dubai-until the president of the Dubai...

Required Reading; The books influencing how marketing leaders think about their business.(Brief article)
April 3, 2006... Mike Fasulo CMO, Sony Electronics "The End of Marketing as We Know It,'' by Sergio Zyman. "Puts in perspective that marketing is far more than feel-good; it must drive sales and profit results.'' "Why We Buy: The Science of...

Sneak preview of the changes.(New York Times Co. and Wall Street Journal's online services)(Brief article)
April 3, 2006... The New York Times on the Web * New templates will allow greater flexibility for ad units, which will generally appear higher on each page * Adding a permanent spot for video to play on the home page, with 15-second commercials before...

`Rolling Stone' smacks into Great Wall of China; Runs afoul of authorities and competitors with successful debut issue.(News)
April 3, 2006... Byline: Normandy Madden [beijing ] Rolling Stone has run right into the most difficult aspect of doing business in China, the government, and its woes are a powerful reminder for any marketer or publisher trying to establish a presence...

SIDESTEP the medium-as-message trap.(Point)(internet advertising)
April 3, 2006... Byline: Scott Davis As recently as five years ago, the notion of a soft-drink company's Web site being a popular destination for do-it-yourself music mixing would have been unheard of. The idea of designing your own auto or athletic shoe...

REMEMBERING KEN KAESS; OBITUARY: DDB chief was one of the ad industry's most vocal champions.(DDB Worldwide)(Obituary)
April 3, 2006... Byline: MATTHEW CREAMER contributing: lisa sanders The last time Andrew Robertson saw Ken Kaess, Mr. Kaess gave him a copy of the Carl Hiaasen comic thriller "Stormy Weather.'' Reflecting on the gift days after Mr. Kaess' death, Mr....

Spotlight.(The World)(Brief article)
April 3, 2006... Byline: Normandy Madden Marketer: Goo Agency: Dentsu, Tokyo A Japanese portal plasters outdoor media with questions to promote its ability to provide answer questions [pattaya, thailand] Dentsu won the Best of Outdoor prize at the...

Shout it from the roof; In case you missed it.(Viewpoint)(Apple Computer Australia Proprietary Ltd.)(Brief article)
April 3, 2006... According to reports published on Boakes.org, Apple is up to something big in western Australia: an iPod that ain't so mini. In celebration of its upcoming anniversary, the company is building an iPod replica the size of eight soccer fields...

Don't call it TV: Rebuilding for the video age; AmEx, Mediavest raze TV silos.(News)
April 3, 2006... Byline: MATTHEW CREAMER Contributing: Abbey Klaassen Video is killing tv. As a proliferation of digital channels makes content long limited to your boob tube available on a range of devices from your iPod to your laptop, the ad...

Web sellers build own `upfronts'; Online video providers push inventory in advance; cinema gets in on the act.(News)
April 3, 2006... Byline: KRIS OSER and ABBEY KLAASSEN Just weeks before the TV upfront market kicks off, other media are trying to grab their share of the TV dollars by telling buyers they're holding their own "upfronts.'' It's not a new ploy, but this...

Newspaper giants brace for future with beefed up Internet offerings; With eyes on increased ad sales, `Journal' and `Times' revamp online portals.(News)(New York Times Co.)
April 3, 2006... Byline: NAT IVES The New York Times and The Wall Street Journal are introducing major revisions to their Web sites, introducing elements like new ad units for marketers and news aggregators for readers. Their moves aren't just part of...

ABC, BPA put pedal to mettle with faster circ data.(Special Report: Innovations in Print)(Audit Bureau of Circulations)(Business Publications Audit)(Brief article)
April 3, 2006... Byline: jeremy mullman Magazine advertisers, after years of pleading, are finally set to receive quicker, more useful audience measurement data. The Audit Bureau of Circulations says it plans a July launch for Rapid Reports, a service...

His best invention? P&Gers who worked with Doug Hall suspect the rising star's cleverest creation is ... Doug Hall.(News)(Doug Hall)
April 3, 2006... Byline: JACK NEFF Doug Hall, ex-Procter & Gamble Co. brand manager and designated mean-guy judge on ABC's emerging hit "American Inventor,'' claims to have helped develop and test 15,000 products, 18 of which are in an average American...

McD's steels for assault on image; exclusive: Ad chiefs fear fallout from new film, book.(News)(McDonald's Corp.)
April 3, 2006... Byline: KATE MACARTHUR Contributing: T.L. Stanley McDonald's marketing generals have convened a war council and are hatching a strategy to combat a new attack on their reputation-and bottom line. The adversary is Eric Schlosser,...

`Fast Food Nation,' the kid's meal.(Fast Feeders Under Fire)(Chew on This: Everything You Don't Want to Know About Fast Food)(Eric Schlosser and Charles Wilson are the authors)
April 3, 2006... Byline: Kate Macarthur Now that he's turned many adults off their burgers and fries, the author of the muckraking expose "Fast Food Nation'' has penned a children's book that aims to kill the kiddies' meal. "With kids aged 9 to 12...

Danger, beauty lurk beneath sea for lensman.(People & Players)(Jason Heller's tsunami experience)
April 3, 2006... Byline: Patricia Riedman Jason Heller was diving 100 feet underwater near Phuket, Thailand, when the December 2004 tsunami raced by. But to the 31-year-old managing director at Horizon Interactive, New York, the horrific wave took the form...

People.(Young & Rubicam Brands)(Turner Classic Movies Inc.)(Time Warner Cable)(Brief article)
April 3, 2006... Julio Arrieta, 34, to senior VP-managing partner, Young & Rubicam Brands' BravoWest, San Francisco, from global VP-marketing, Neoris, Miami. Stephen L. Petranek to editor at large, Discover Media's Discover, New York, from editor in chief....

BROADSHEETS IN U.S. BRAVE TAB TREND.(Special Report: Innovations in Print)(Brief article)
April 3, 2006... Byline: jeremy mullman The worldwide triumph of the tabloid newspaper format seemed like a foregone conclusion, but in the final analysis the real ad-attuned thinkers in the U.S. may be those sticking with the beleaguered broadsheet. ...

Late News.(National Football League contracts with Omnicom Group Inc.)(Motorola Inc. contracts with Omnicom Group Inc.)(MSNBC Cable Network contracts with SS&K)
April 3, 2006... 'Brokeback' may cause AFA to quit Wal-Mart [cincinnati] The American Family Association has turned on Wal-Mart Stores because it claims the retailer is stocking "abortion'' pill RU-486 as well as heavily promoting the DVD release of...

Web site enables S.C. paper to be hyper-local.(Special Report: Innovations in Print)(Morris Publishing's Web site)(Brief article)
April 3, 2006... Byline: nat ives Some publishers are trying to leverage two big strengths untouched by the digital revolution-local knowledge and local brand awareness-by building community Web sites interwoven with print products. One year ago in...

True happiness comes via pissed-off cavemen.(Garfield's Ad Review)(Coca-Cola Co. (Atlanta, Georgia)'s advertising)
April 3, 2006... Byline: Bob Garfield Here at AdReview, the most exciting element of any new ad campaign is the press release from the marketer explaining the momentous creative breakthrough that has just occurred. These things are always good for a laugh....

Dworin slams Donny with sensational suit; Deutsch's former partner sues for defamation; seeks $56M-and PR hit.(News)(Donny Deutsch and Steven Dworin)(Deutsch/Dworin Inc.)
April 3, 2006... Byline: LISA SANDERS This summer's best beach reading may well be Steven Dworin's lawsuit against Donny Deutsch. Whether to file it under it fact or fiction may be up to a jury to decide. The suit, filed in Superior Court of New...

The World.(Nestle Canada Inc. patrners with ZenithOptimedia)(Time Warner Inc. introduces new product)(United Kingdom bans celebrities in junk food ads)
April 3, 2006... Byline: Emma Hall Benz holds review for C-Class launch [stuttgart, germany] DaimlerChrysler's Mercedes-Benz division confirmed the car marketer is holding a global review to choose one agency to introduce the 2007 model of the C-Class,...

Wiki can be wicked but reader input worthwhile goal.(Special Report: Innovations in Print)(newspaper publishers)(Brief article)
April 3, 2006... Byline: nat ives While publishers love to tout the one-to-one relationship between their medium and each individual reader, there's just something about letting consumers talk back that suggests a whole new relationship to be had. This...

Tech powers ad creative to new heights.(Special Report: Innovations in Print)(Technology application for print advertising)(Brief article)
April 3, 2006... Byline: nat ives Before all that angst spewing from the world of TV advertising, print had its own built-in TiVo: It's easy to skip ads by turning the page. Hence the need, now more than ever, for new creative twists. "The bar in...

Now Inside.(News)(internet advertising)(Brief article)
April 3, 2006... Technology is radically transforming marketing and the CMO's responsibilities. In this, the technology issue of Point, Verizon's Jerri DeVard details how she is leveraging technology to build her company's brand. New voices add their...

The Week.(Conde Nast Publications Inc. packs cargo)(General Motors Corp. gets suceess with repricing plan)(Interpublic Group of Companies Inc.)
April 3, 2006... Interpublic will turn around-in 2008 interpublic group of cos. last week gave the first time frame for its turnaround process since last year's earnings restatements, saying it hopes to improve organic revenue growth and profitability by...

Don't Sell Print Short; It's a Jurassic medium, bloggers scoff. But Ad Age checked it out and proclaims: Stop the presses! Print also can be cutting-edge for ads!(Special Report: Innovations in Print)(technology applications for advertisers and publishers)(Brief article)
April 3, 2006... Byline: NAT IVES The subject of Advertising Age's Innovations in Print Special Report recently came up over lunch with an influential media buyer. "Print innovations?'' the buyer asked. "Did you find any?'' Although he was being...

Among the allegations...(News)
April 3, 2006... * Deutsch "charged clients improperly and illegally" * Ikea client said: " Donny blows smoke up my ass, he is full of shit." * Mr. Deutsch's father said the "lying regarding the agency's size and abilities must stop... " * Mr....

Injecting analytics into the mix; How to give measurement more than lip service.(Point)(marketing effectiveness)
April 3, 2006... Byline: Ed See And David Skinner By now, it's a truism: Accountability is top of the agenda for marketers. But a key question remains largely unanswered: How, exactly, do you weave accountability into the everyday marketing practice? ...

CONDE NAST HELPS ADS DO IT THE `VOGUE' WAY.(Special Report: Innovations in Print)(Conde Nast Publications Inc.'s management)(Brief article)
April 3, 2006... Byline: jim hanas Vogue publisher Tom Florio says that a few years ago, client meetings became more than just demographic briefings as marketers sought guidance about how to partner with the fashion monthly's powerful brand. "We...

From the Editor.(Point)(technology used for advertisements)(Editorial)
April 3, 2006... Byline: Jennifer Rooney "Technology is so top of mind with people, and you can engage anyone-age 5 to 95-in a conversation about it,'' Verizon marketing chief Jerri DeVard says in this month's issue of Point, our technology issue. "People...

Call for Entries.(Multicultural)
April 3, 2006... Advertising Age is accepting entries for the eighth annual Hispanic Creative Advertising Awards. Ad Age conducts the awards with the Association of Hispanic Advertising Agencies. Entrants do not have to be AHAA members. TV, radio,...

Hispanic shops step out of traditional territory; Alen, Pepsi, Remy Martin all tap Latino agencies for general U.S. campaigns.(Multicultural)
April 3, 2006... Byline: LAUREL WENTZ Hispanic agencies like to fret about general-market agencies trying to steal their business, especially as awareness grows that the number of English-speaking, acculturated Hispanics will likely increase faster in the...

People.(Mediaedge appointments)(MTV Networks Asia appointments)
April 3, 2006... Carol Potter to CEO, China at BBDO Worldwide's joint venture in Shanghai, BBDO/CNUAC, from global business director, Unilever, at JWT, London, effective April 8. Also, Clara Wong to CEO for BBDO and Proximity in Hong Kong. Ms. Wong previously...

Time `pirates' eyes young male matey.(Special Report: Innovations in Print)(Hearst Magazines Div. appoints Keith Blanchard)(Time Inc. introduces Office Pirates)(Hachette Filipacchi Media U.S. introduces Shock)(Brief article)
April 3, 2006... Byline: nat ives Magazine and newspaper publishers both struggle to make better customers out of fickle young men, whose celebrity-gossip addiction doesn't match that of their female peers and whose newsstand-buying habits are sketchy at...

Irex dutch treat may pave the way for e-papers.(Special Report: Innovations in Print)(Sony Corp.)(iREZ Technologies L.L.C.)(Brief article)
April 3, 2006... Byline: jim hanas In the sci-fi movie "Minority Report,'' there's a scene that could offer a glimpse into the not-too-distant future of newspaper publishing. A man on a train is seen reading a fully interactive newspaper, which updates...

Time Inc. adds Frank to head research; Former MTV exec is niche market authority, but has little magazine experience.(News)(Time Inc. appoints Betsy Frank)
April 3, 2006... Byline: NAT IVES Time inc. has swooped in to hire MTV alum Betsy Frank to lead its massive research operations in the newly created post of chief research and insights officer, overseeing both advertising research and consumer research....

Staples gains footing in Hispanic market; Business Success chain attract growing number of Latino small-business ownprogram helps ers.(Multicultural)(Staples Inc.)(Hispanic American business enterprises)
April 3, 2006... Byline: MYA FRAZIER After arriving in New York from Guatemala two decades ago, Lida Castillo cleaned Manhattan apartments before working her way up the economic ladder by landing a job as a skin-care therapist at Clinique. A flier for a...

Speed to market dominance; How Jerri DeVard is making technology work for Verizon.(Point)(Verizon Communications Inc.)
April 3, 2006... Byline: Sarah Mahoney Ask Jerri DeVard to explain her technology meal ticket, and she'll sum it up with two recent takes from her own living room. A few weeks ago, Ms. DeVard's 16-year-old daughter was in her bedroom with the door closed....

Out of Control; Consumers have taken over your marketing. how to deal?(Point)
April 3, 2006... Byline: Erik Sherman Two years ago Doug Keim, VP-general manager of Georgia-Pacific's Dixie Retail Business, saw the marketing world turn upside down. Traditional advertising methods were receiving body blows as a growing number of people...

As adman and innovator, Kaess realized his dream of being a star.(Viewpoint)(employee of DDB Worldwide)
April 3, 2006... Byline: Scott Donaton I was in hong kong late last fall when word came that Ken Kaess had gone out on medical leave. The reason was undisclosed, but those in the know soon whispered the ugly word cancer. The same day, or the next, Geoffrey...

China cracks down on TV talent competitions; Success of `Supergirl' prompts government to issue new regulations.
April 3, 2006... Byline: NORMANDY MADDEN [beijing] Nervous about the growing popularity and fervor surrounding "American Idol''-type TV contests like "Supergirl,'' China's government is reining in provincial broadcasters with rules that will make the shows...

In new business model, Gerstein styles move of Nexxus to mass market.(People & Players)(Richard Gerstein)(new-product launch ever in the $100 million rollout of Nexxus haircare products from salons to mass)
April 3, 2006... Byline: JACK NEFF Marketing around consumer wants has become almost a cult in package-goods, and Richard Gerstein may be the high priest. Until last summer, Mr. Gerstein ran a beauty products company, Reflect.com, that didn't make...

THERE AT THE START, AND DIVINING THE WEB'S FUTURE; Vint Cerf.(Point)(Google Inc. appoints Vint Cerf as its idea guy)(Interview)
April 3, 2006... Byline: Jennifer Rooney Last fall, Google hired Vint Cerf as its "idea guy.'' But the "father of the Internet'' is quick to credit Google with its own good ideas. "If anything, we have many more ideas than can be reasonably pursued at...

A vote against discrimination.(Viewpoint)(Association of National Advertisers)(American Association of Advertising Agencies)
April 3, 2006... We commend the Association of National Advertisers and the American Association of Advertising Agencies for endorsing the right of marketers to target gay consumers. This is good business. It's also a strong reminder that discrimination and...

RESIST corrupting blogs with messages.(Point)(marketing personalization)
April 3, 2006... Blogs are a temptation marketers desperately need to resist. It will be hard. After all, the blogosphere (as bloggers like to call their world) seems tailor-made for what marketers have been dreaming about for over 10 years:...

MAGS RELISH A RIDE INSIDE PAPER.(Special Report: Innovations in Print)(magazine distribution)(Brief article)
April 3, 2006... Byline: nat ives If the pressure for publishers to keep up circulation wasn't clear before, consider the settlement with 23 state attorneys general that Time Inc. announced March 21. For $4.5 million, to cover the states' investigative...

AMC show puts `mad' back in Mad Ave.(News)(Matt Weiner, the writer-director)
April 3, 2006... Byline: ABBEY KLAASSEN Contributing: Lisa Sanders If you're nostalgic for interoffice affairs, three-martini lunches, selling cigarettes and sexual liberation, "Mad Men'' will be your kind of show. In the one-hour pilot AMC has...

In Demand.(News)
April 3, 2006... Byline: Source: Ad Age research 25% to 30% Pay increases for acting chimps within last two years $800 Day rate for chimps at Hollywood's largest handler in 2004 $1,000 Day rate for acting chimps at the handler in 2005...

AdWatch.(advertising agencies generate revenues from automotive industry )(Brief article)
April 3, 2006... Byline: Bradley Johnson TURNSIGNALS Last week's Ad Age looked at the share of each holding company's revenue that comes from its top client: Omnicom received 4% of its revenue from DaimlerChrysler and Interpublic Group generated 8% of...

No. 1: Pedigree; Ad Age/IAG's Top Spots.(The Week)(Brief article)
April 3, 2006... An ad from Pedigree's "Shelter Dogs" campaign ranked as the best-liked ad during the past four weeks. Also resonating with viewers was the American Express spot featuring director M. Night Shyamalan.To see the Top Spot, go to AdAge.com QwikFIND...

Heat Index; WEEKLY RATING (0-10) OF SIZZLE & FIZZLE.(Media Works)(Brief article)
April 3, 2006... 8 Larry Divney MTV sales chief retires this week after a long and storied career. Good-bye, Larry, once again. 5 Joe Uva Is MTV in his future? We've asked, and OMD's CEO always says no, but that doesn't stop the chatterers from continuing...

Images of the Week.(Work)
April 3, 2006... DIET COKE: FCB, New York New print work. Creative directors: Chris Becker, Gary Resch. Art director: Richard Velloso. Photographer: Richard Foster.

The future of the agencies; Matt Creamer asks leading speakers at this week's event about compensation, rise of small shops.(Carl Johnson founding partner of Anomaly Communications)(Andrew Robertson president-CEO of BBDO Worldwide)(Interview)
April 3, 2006... Carl Johnson founding partner, Anomaly Communications Andrew Robertson president-CEO, BBDO Worldwide Just how relevant are all the questions about the relevance of the global ad agency network? Carl Johnson Not very....

Contributing... David Weinberger, evident marketing.(Point)(Brief article)(Biography)
April 3, 2006... David Weinberger is a technologist, speaker, commentator, marketing consultant and author. Co-author of "Cluetrain Manifesto" (2001), he holds a Ph.D. in philosophy from the University of Toronto, was a marketing consultant and executive at...

Exclusively Online; Is Your Web Site a Profit Center?(Point)(Brief article)
April 3, 2006... Yosi Heber, president of Oxford Hill Partners and former senior marketing executive with Kraft, Dannon and IAC/InterActiveCorp, outlines how marketing executives can apply the platforms of classical consumer-package-goods and b-to-b strategic...

Five Questions; Thoughts from experts shaping today's marketing.(Point)(Interview)(Brief article)
April 3, 2006... Kevin Farnham, CEO, Method Kevin Farnham heads Method, a San Francisco-based design company that helps marketers cultivate interface-design innovation, a critical part of brand building. An interface is any time the consumer is...

The Little Guy of the Future.
April 3, 2006... Byline: Ken Wheaton Glenn Reynolds' "An Army of Davids" (Nelson Current) is about the "little guy." More specifically, it's about how advances in technology "empower ordinary people to beat big media, big government and other goliaths." If...

Talking to chuck; Charles Schwab picks up the pieces for the company that bears his name.(Point)(Brief article)
April 3, 2006... BUSINESS 2.0 - Charles Schwab, founder of, yes, Charles Schwab Corp., returned to head the financial-services firm as CEO after its board, dismayed by the performance of Mr. Schwab's successor, David Pottruck, asked him to come out of a...

Amazon Top 10 Management Books; As of March. 27, 2006.(Point)(Brief article)
April 3, 2006... Blink: The Power of Thinking Without Thinking by Malcolm Gladwell Good to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins Now, Discover Your Strengths by Marcus Buckingham and Donald O. Clifton...

More than Idle chatter.(Point)(Brief article)
April 3, 2006... Marketers must tune in to keep up "We pay attention to the blogosphere. Our audience is online. They're having discussions about us and about our competitors, and they're talking about the marketplace. It may be good, and it may be bad,...

People.(appointments)(Brief article)
April 10, 2006... Loredana Mariotto, 38, to marketing director for Motorola in Latin America, from trade director for mobile products, based in Sao Paulo, Brazil. She succeeds Jean Pierre Le Cannelier, who was promoted to global strategic new product development...

henkel's hang- up has brazilians glued to Tv; Sticky stunt on reality show netted 60 million viewers, `bang for buck'.(News)(Henkel Adhesives Corp.)
April 10, 2006... Byline: LAUREL WENTZ Don't try this at home, but Henkel's Super Bonder instant glue is really, really good for hanging people upside down by their feet. Rather than buy a boring product placement on hit Brazilian reality show "Big...

Brymer a good move for DDB.(Viewpoint)(appointment of Chuck Brymer at DDB Worldwide)
April 10, 2006... If you know Chuck Brymer, consider yourself in the minority. Mr. Brymer for the past 21 years toiled at branding outfit Interbrand, far removed from the glitz and glam of Mad Ave. Omnicom Group last week named him president-CEO of DDB...

The Week.(Alberto-Culver Co.)(Katie Couric to leave National Broadcasting Company Inc.'s show Today)(reorganization of Time Inc.)
April 10, 2006... Buyers weigh `Today' post-Couric media buyers predicted that the "Today'' show might stumble initially following the departure of Katie Couric after 15 years to anchor "The CBS Evening News.'' But they said NBC's most profitable show is...

Berger's had it with Sir Martin; Also rips into Klues, Liodice at 4A' s.(News)(Ron Berger speaks about Martin Sorrell's management strategies)
April 10, 2006... Byline: MATTHEW CREAMER [scottsdale, ariz.] In the sharpest public swipe at Martin Sorrell since David Ogilvy called him a you-know-what, Ron Berger shouted about something that's often whispered: Agencyland's feeling that Sir Martin has...

Breaking the rules, defying the rain gods...(4A's Conference)
April 10, 2006... Byline: Matt Creamer NO BIG AGENCIES NEED APPLY? The workshop for small and midsize agencies had two rules: No reporters and no big agency execs allowed. Your intrepid Ad Age reporter snuck in only to find he wasn't the only rogue. Who...