Advertising Age articles from April 2005

Advertising Age archives from April 2005

THE CREATIVE: Josh Sullivan, 28 Senior creative director, AKQA.(Brief Article)(Interview)
April 4, 2005... You helped create a guerrilla marketing coup that sold 2 million copies of the game Halo 2. How? We knew we had to develop a Web site that would be accessible to people who speak 12 languages in 17 countries. That was a nightmare on a...

THE MEDIA GUY: Todd Herman, 37 Streaming media evangelist, MSN.com.(Brief Article)(Interview)
April 4, 2005... What's a streaming media evangelist? I own the ad strategy of video ads online-evangelizing internally and talking helping ad agencies figure out their media strategy. Who gave you your title? I picked it. I was very happy living...

THE MARKETER: Sheryl Biesman Manager of Online Marketing, pharmavite.net.(Brief Article)(Interview)
April 4, 2005... What's your biggest challenge? I have the same challenge as any package-goods marketer. We're marketing our vitamins on the Web site, but not selling them there because of channel conflict. We want our customers to buy from our retail...

The formats.(multimedia formats and tools)
April 4, 2005... Provider: Apple Computer Formats and tools: QuickTime (.qt format) and tools including QuickTime Player and QuickTime Pro tools Need to Know: Apple obviously has more than a few things going for it in the multimedia area. The company...

Other options for Web video.
April 4, 2005... Online ad formats generally can be broken out into four categories: * In-stream pre-roll and post-roll clipped on to video content. * In-page or in-banner, often expanding to take up more screen real estate when clicked on. *...

Content is still king regardless of media; There is a value in familiarity of video, but recycling TV material, attitudes is a mistake.(television)
April 4, 2005... Byline: Jeff Lanctot There is a value in familiarity of video, but recycling TV material, attitudes is a mistake the flavor of the month in Internet marketing is broadband video-but at the moment it's popular for the wrong reason:...

Video in Demand; With broadband at the tipping point, Yahoo, MSN and AOL have to figure out what consumers want and how to deliver.(America Online Inc., Microsoft Network L.L.C., Yahoo! Inc.)
April 4, 2005... Byline: KRIS OSER If last year was the rebirth of online advertising, 2005 is the year of big-pipe dreams. Up until six months ago, broadband was still regarded as a workplace phenomenon, but by February, according to online...

People.(advertising agency appointments)(Brief Article)
April 4, 2005... Michael Harbolt to online marketing manager, McGraw-Hill's BusinessWeek Online, New York, from product-marketing manager, The Financial Times. Wendy Riches to exec VP-integrated marketing, Meredith Corp., New York. She had been working as...

Pontiac, Buick flunk GM ad test.(General Motors Corp.)
April 4, 2005... Byline: JEAN HALLIDAY General Motors Corp. doesn't like its own ads. In a recent evaluation of each other's work, advertising managers from each of the automaker's vehicle brands gave Pontiac's and Buick's ads a brutal three, or lower,...

Desperate for comedy hit, NBC covers all bases for debut of 'Office'; Multiple airings, massive ad and PR effort used to grab viewers' attention.(National Broadcasting Company Inc.)
April 4, 2005... Byline: ABBEY KLAASSEN Own a TV? It'll be hard to miss NBC's newest British reincarnation, "The Office.'' If you didn't tune into the pilot episode or watch last week's debut in its regular Tuesday-night slot, you may have caught it...

Q&A: Jim McDowell.(Brief Article)(Interview)
April 4, 2005... Jim McDowell, BMW of North America's VP-marketing, moved last week to oversee sales and marketing for sibling Mini USA. AA: What's the upside to moving to a much smaller brand? Will some see it as a demotion? Mr. McDowell: I've always...

Silenced E: BMW effort takes over Yahoo page; Typographical stunt will replace letter E with 3 as part of 3 Series campaign.(BMW of North America L.L.C.)
April 4, 2005... Byline: JEAN HALLIDAY BMW of North America set the bar for online films. Now it's turning Net advertising on its head. As part of the estimated $60 million launch of its fifth-generation of its best-selling 3 Series, BMW inked a deal...

BK OFFERS FAT TO THE LAND; Quest for young men leads it to drop pretense of health and embrace essence of fast food.
April 4, 2005... Byline: KATE MACARTHUR Jay Leno joked it should come "wrapped in a last will and testament.'' But by thumbing its nose at the obesity debate with a breakfast sandwich packing an unapologetic 47 grams of fat, Burger King-and some other of...

The Buzz; Ailes plays coy on Fox Biz.(Brief Article)
April 4, 2005... Byline: Jon Fine The news headline, such as it was, from Roger Ailes' interview with The New Yorker's Ken Auletta last week at Manhattan's ne-plus-ultra-blue-state Bryant Park Grill, is that he sounds a lot wobblier than Rupert Murdoch...

Our Online Survey; Roehm's right on upfront.(Brief Article)
April 4, 2005... 65% of AdAge.com voters agree with Julie Roehm's idea that the TV upfront should be switched to a stock-market-like business model. The other 35% think the new format would do nothing to improve upon the current outdated, price-inflating...

ZOOZOOM.COM: MCEYE MEDIA.(Brief Article)
April 4, 2005... Byline: Susan Mccoy A modern fashion magazine in the most modern of mediums-broadband internet-ZooZoom is a stunning, directional style "book'' with cinematic editorials and in-depth profiles of emerging stars in fashion, music, art and...

Coke pours more online, chases next generation; Interactive outlay could reach10% of media, but efforts off to halting start.
April 4, 2005... Byline: KRIS OSER and KATE MACARTHUR Coca-Cola Co. plans to triple its online budget this year. So what can a classic mass marketer like Coca-Cola hope to achieve online-a medium so far best used by brands with complex stories to tell?...

Conde Nast hopes for 'Lucky' break with 'Domino'; Takes page from fashion magalog for its new shelter shopping title.
April 4, 2005... Byline: JON FINE "We are not into making projects and sewing doilies,'' said Deborah Needleman, the editor in chief of Conde Nast Publications' forthcoming shelter launch Domino, while paging past a painless do-it-yourself project in the...

Product-placement spending poised to hit $4.25 billion in '05; Study: Reality TV fuels surge; funds diverted from media advertising.
April 4, 2005... Byline: MARC GRASER A research study estimates that product-placement spending will reach a record $4.25 billion this year, a 23% surge over the $3.5 billion spent in 2004. Moreover, the growth is coming at media advertising's expense,...

Undeterred by DTC flap, Boniva plots $60M push; New osteoporosis drug from Glaxo and Roche taken monthly, not daily.(direct-to-consumer )
April 4, 2005... Byline: RICH THOMASELLI With criticism over direct-to-consumer advertising still a hot-button topic, pharmaceutical manufacturers GlaxoSmithKline and Roche are forging ahead with the first big DTC ad campaign of the year. With what...

Marketers put foot down on private-label issue; Carrot gives way to stick as Unilever sues Ahold unit, P&G talks tough.
April 4, 2005... Byline: JACK NEFF After long looking the other way when big retail customers knocked off their brands with remarkably similar-looking private-label versions, major package-goods players are starting to get more assertive about their...

Work; GOLDEN WONDER: GOLDEN SKINS.(The World)(launch of potato chips, United Kingdom)(Brief Article)
April 4, 2005... Beautiful skin isn't normally associated with potato chips, but Golden Wonder is using five images of pale-skinned perfection to launch Golden Skins in the U.K. The images illustrate the brand's key product attribute-the thick-cut chips retain...

CEO firm on 'Less Is More' strategy, believes radio's got a lot of life left.(John Hogan, chief executive officer of Clear Channel Radio)(Interview)
April 4, 2005... Byline: ABBEY KLAASSEN In the early `80s, a fresh-out-of- college John Hogan left his native Chicagoland for the warm weather of Atlanta-and set his sights on a radio job. But the 11th-largest radio market isn't an easy place to break into...

THE CHAOS SCENARIO; What happens if the traditional marketing model collapses before a better alternative is established? Bob Garfield dares to confront the question.
April 4, 2005... Byline: BOB GARFIELD Meet George Jetson, circa 2020. He doesn't have a personal hovercraft or a food computer, but the rest of the future is more futuristic than he thought. Spacely Sprockets and Cogswell Cogs are out of business....

Agencies' survival depends on grasp of Supply Chain.(advertising agencies)
April 4, 2005... Byline: Randall Rothenberg The gap between advertising's dreams and marketing's reality grows wider every day. The real culprit? Call it the Supply Chain View of Life. The Supply Chain View of Life is the daily operating reality of...

P&G confronts newest marketing rival--itself; Marketing pacts in coffee, oral care once a good fit now a conflict.(Procter and Gamble Co.)
April 4, 2005... Byline: JACK NEFF When Procter & Gamble Co. Chairman-CEO A.G. Lafley appeared last month at a get-acquainted meeting with Gillette employees, he joked that he needed a Braun coffee maker to go with his Folgers and Millstone coffee....

Spotlight.(Brief Article)
April 4, 2005... Byline: Emma Hall Marketer: Domino's Agency: AKQA, London Domino's takes orders online from U.K. customers who log on to pizza site that asks "Hungry?'' [London] Domino's is pioneering online ordering for pizza home delivery with...

Road to the upfront: MTV.
April 4, 2005... The upfront host: Judy McGrath, president, MTV Networks The other side of the table: Larry Divney heads sales for all MTV networks; Hank Close sells MTV's music and comedy assets (MTV, MTV2, VH1, CMT and Comedy Central); Sue Danaher sells...

The art of the PR schmooze, translated for the blogosphere; Edelman compiles directory of influential writers, sites for clients.
April 4, 2005... Byline: MATTHEW CREAMER The surest sign that blogs are beginning to gain acceptance as a legitimate communications vehicle-outside of last week's announcement that old media stalwarts like Tina Brown, Tom Freston, Barry Diller and Jann...

People.(Brief Article)
April 4, 2005... Judy Mitchem, 38, to chief marketing officer at Interpublic Group of Cos.' Lowe London, where she joins a five-person management team, from group marketing director at M&C Saatchi, London. B. Venkataramanan to VP-media, Unilever, London,...

Media buyers: Put 'Nightline' to bed; Many say Koppel's exit would give ABC fighting chance against Dave, Jay.
April 4, 2005... Byline: CLAIRE ATKINSON ABC insists it is still committed to "Nightline,'' despite the imminent departure of veteran anchorman Ted Koppel. But if media buyers could have their way, it would be long gone. "I would much rather have an...

No-carb: Sales fail, trend ends; Food giants PepsiCo, Unilever, Kraft pull products off store shelves.
April 4, 2005... Byline: STEPHANIE THOMPSON PepsiCo, Unilever and Kraft are retreating from the shrinking low-carb food category as fast as they raced to get in. Citing dismal sales, mainstream marketers have halted production on a variety of low-carb...

Chicken hawker Frank Perdue dies; Plain-spoken CEO built his family's brand in over 200 TV spots.(Obituary)
April 4, 2005... Byline: STEPHANIE THOMPSON Legendary poultry pitchman Frank Perdue died last week after a brief illness. He was 84. Mr. Perdue was one of the first company CEOs to stand in front of cameras to hawk his own products, and the tactic...

SPECIAL COMMEMORATIVE OF ADVERTISING AGE: Discovery at 20.(Brief Article)
April 4, 2005... See printed publication for the following: C1: A two-decade march to the forefront of the cable world (Kathy Haley) C3: 20 Years of Discovery C4: Raising the bar on programming (Kathy Haley) C4: Selling product at the retail...

Tale of the Tape: Fat vs. Healthy.(Brief Article)
April 4, 2005... Burger King Enormous Omelet: Two eggs, two slices of cheese, three bacon strips and sausage. Stats: 730 calories, 47 grams of fat (17 saturated) 415 mg. of cholesterol and 1,860 mg. of sodium. Bull's-eye consumers: Young men...

Cereal makers feel profit and health crunch; Nutritious offerings don't please watchdogs, cut into slim margins.
April 4, 2005... Byline: STEPHANIE THOMPSON Clifford The Big Red Dog had breakfast with kids on Capitol Hill early last month as part of a promotion for General Mills' organic, whole-grain kids' cereal, Cascadian Farm Clifford Crunch. But if the PR...

Mad dash is on for prime Cannes crash pads; Registration soars; agencies, clients snapping up rooms on the Riviera.
April 4, 2005... Byline: LAUREL WENTZ Record numbers of marketers are preparing to storm the Cannes Lions International Advertising Festival despite ongoing debates over their role at the creative-awards show. Ad agencies are also sending more people...

'Lovemarks' may come back to bite Roberts; But Saatchi CEO denies out-of-office ventures present any conflicts.(chief executive officer Kevin Robers)
April 4, 2005... Byline: LISA SANDERS and JACK NEFF He's opinionated, bright and almost embedded at several key clients, but Saatchi chief Kevin Roberts has been accused of being more focused on his pet projects than the agency he runs. The very public...

Kraft's Tassimo coffee system aims to sell its beans, not the machines; Product key to whether it can innovate and raise prices in other categories.(Kraft Foods Inc.)
April 4, 2005... Byline: STEPHANIE THOMPSON The launch of the Tassimo Hot Beverage System in the U.S. this fall is a crucial one for package-goods behemoth Kraft Foods to prove it has what it takes to become more than just a commodity broker. Kraft CEO...

AdWatch.(Brief Article)
April 4, 2005... Byline: Bradley Johnson Turn Signals NEW BUSINESS AS USUAL: Omnicom Group, with a big boost from BBDO's $200 million Mitsubishi creative win, resumed the top spot for February in new-business tracking by William Blair & Co.'s Troy...

The Week; Rodkin resigns from PepsiCo.(Gary Rodkin)
April 4, 2005... PepsiCo last week shifted leadership following the resignation of PepsiCo Beverages and Foods North America Chairman-CEO Gary Rodkin. Mr. Rodkin, 52, who left ostensibly to seek the top position elusive to him at PepsiCo, will be replaced...

Ad Age/IAG's Top Spots; #1 National Drug Office.(best liked new ad)(Office of National Drug Contro Policy)(Brief Article)
April 4, 2005... A spot from the Office of National Drug Control Policy, featuring teenagers reciting poems about drug abuse, ranked as the best-liked new ad of the past month. To view the Top Spot and see the top 10 most recalled ads for the month, go to...

Nestle scraps artificial candy ingredients.(Brief Article)
April 4, 2005... Byline: Emma Hall [London] As U.K. companies try to change the way they market to kids to fend off legislation aimed at curbing child obesity, Nestle U.K. is scrapping artificial colors and flavorings from its Rowntree fruit candy line and...

Editorial: Bring order to the 'Chaos'.(Brief Article)(Editorial)
April 4, 2005... It's said that journalism is the first draft of history. Those who don't want to wind up in history's dustbin, then, must pay close attention to what's being reported these days, most aggressively and adeptly by Advertising Age (we would...

Corrections.
April 4, 2005... In the cover story on Martha Stewart, "She's back, but will ads follow," (AA, March 7), Heidi Diamond should have been identified as president-Martha Stewart Living Television, not exec VP-television. In "Next Exec: Easy as DVD," (AA,...

Marketers must wake up and smell the $3.59 cup of coffee.(Column)
April 4, 2005... Byline: Jonah Bloom The recent launch of Budweiser Select was partly designed to take advantage of the (very "last year'') carb craze, but in name, image, packaging and taste claims it clearly also has some aspirations to premium status....

Population migrates south and west, but big bucks are staying put up north; Metro NYC has 24 of top 50 tony ZIPs; new 'old' money is on West Coast.
April 4, 2005... Byline: BRADLEY JOHNSON If you want to follow the money, get on a plane. Forty-five of the nation's 50 most affluent ZIP codes hug the East and West coasts. Fly-over Land has just three, on the North Shore of Chicago. Atlanta's Buckhead is...

Brady's Bunch; Punch for the Marines.
April 4, 2005... Byline: James Brady New York Times Chairman Emeritus Arthur Ochs "Punch" Sulzberger, a Marine captain who served in both WWII and the Korean War, hosted an intimate reception atop the newspaper tower the other evening for the Marine Corps...

Heat Index; Weekly Rating (0-10) of Sizzle & Fizzle.(brief entertainment industry news)(Brief Article)
April 4, 2005... 10 Bald Guys Cable's dome-headed leading men are sizzling. FX continues to score ratings for Michael Chiklis in "The Shield," and now USA Network's remake of "Kojak" with Ving Rhames had an impressive debut. 8 GroupBlog Arianna...

Fast-food's fat chance.(Brief Article)
April 4, 2005... Burger King: The crowning glory for its Enormous Omelet is the product's offbeat ads, which appeal to young men. Carl's Jr.: Can't wait for lunch: Carl's offering is for the hearty of appetite who like their breakfast served medium well....

Adages; Ken Burns to hip-hop: You got served.(documentary filmmaker honored)
April 4, 2005... Byline: Ken Wheaton Amidst all the upfront madness going on, Adages found a clean, well-lighted place, absent from the yearly circus of commercial TV. It was the Museum of Television and Radio, in New York, where Smithsonian Publisher Amy...

Late News; Motorola picks 180 for brand assignment.(advertising agency 180 Amsterdam)
April 4, 2005... [Schaumburg, Ill.] Motorola has handed an undisclosed branding assignment to independent 180 Amsterdam, prompting speculation that WPP Group's Ogilvy & Mather is losing its grip on the cellphone marketer's $100 million account. While Motorola...

Chronicles of the Revolution.(Brief Article)
April 4, 2005... The first in a series of articles that will explore how the business of marketing communications is being disrupted by forces such as digital technology, consumer empowerment and fragmentation

THE MIDDLEMAN: Maria Mandel, 29, Director of digital innovation, Ogilvy Interactive.(Brief Article)(Interview)
April 4, 2005... Part of your job is running focus groups of teenage influencers, what are the kids into? Gaming, mobile devices, SMS. Multitasking and having everything at their fingertips is definitely the trend among teens. For an advertiser to break...

Get to know your Web video formats; With Apple, Microsoft, Flash and Real available, it's best, for now, to use a hybrid approach.
April 4, 2005... Byline: RICH KARPINSKI There's no arguing that advertisers are intimately familiar with the immense branding power of video. But while there's no need to get caught up in the technical details, marketers would do well to learn a bit about...

Puma launches $155 fish-skin shoes in Argentina.(Brief Article)
April 4, 2005... Byline: Charles Newbery [Buenos Aires] Puma introduced what are believed to be the world's first fish-skin sneakers last week in Argentina. The Herzogenaurach, Germany-based sportswear maker teamed up with Tramando, a Buenos Aires fashion...

Pantech taps McCann, FCB for $50M global biz.(McCann-Erickson Worldwide Inc.)(Foote, Cone & Belding Worldwide)(Brief Article)
April 4, 2005... Byline: Normandy Madden [Seoul] South Korea's third-largest mobile phone maker, Pantech Co., is splitting its estimated $50 million global advertising and media account between two Interpublic Group of Cos. agencies, McCann Erickson...

Canada cos. Launch Ad on Demand network.(Brief Article)
April 4, 2005... Byline: Gail Chiasson [Montreal] TVA Group and etc.tv will launch the Advertising on Demand Network this fall following a trial over the summer with charter advertisers. With Advertising on Demand, TV viewers who subscribe to cable...

FYI ...(Brief Article)
April 4, 2005... McDonald's Corp. notified Omnicom's DDB Mexico that the agency won the company's account for Mexico the day after the agency pitched for the business last week against incumbent Leo Burnett, owned by Publicis Groupe, and Omnicom's TBWA,...

E-Trade CMO talks advertising evolution: 'no monkey humor'.(E*TRADE Financial Corp.'s chief marketing officer)(Interview)
April 11, 2005... E-Trade Financial Corp. recently launched an campaign pushing the tagline "Challenge the Ordinary... Be E-traordinary." It's the first major work from the pairing of Nicholas Utton, former top marketer at JP Morgan Chase and MasterCard, and...

Brady's Bunch; Florio the wheel deal.(Thomas A. Florio, James Brady)
April 11, 2005... Byline: James Brady Thomas A. Florio has been publisher of Vogue for three years now and when he came into the Four Seasons for lunch, he detoured briefly to the table of Conde Nast topper Chuck Townsend. "Had to say hello to the boss,''...

Brands seek higher calling as 'virtual' cellphone providers; ESPN to Disney, AARP eye 80 million who spend $50 monthly on service.(American Association of Retired Persons, Entertainment and Sports Programming Network)
April 11, 2005... Byline: ALICE Z. CUNEO Excuse me, your Tommy Hilfiger is ringing. Wireless phones are high fashion among marketers ranging from cable networks (ESPN) to surfer wear (Roxy), affinity groups (AARP) and even rappers (Sean "P. Diddy''...

Personality quiz.(Special Report: Automotive)
April 11, 2005... In the words of the auto executives themselves, what makes... A Buick a Buick? "Premium, yet attainable with quality leadership.'' Gary Cowger, ex-president-North America, General Motors Corp. A Mercury a Mercury? "The...

Critical condition.(News)(Brief Article)
April 11, 2005... Byline: Rich Thomaselli DTC is on life support. Since Merck pulled Vioxx from the market in September, criticisms of the safety of DTC-advertised drugs have come from virtually all quarters. The Food and Drug Administration, itself...

A shift in power?(effect of direct-to-consumer advertising)(Brief Article)
April 11, 2005... Byline: Rich Thomaselli Can the barrage of bad news about drug safety scare a public previously emboldened by DTC advertising-and the knowledge that came with it-and shift the balance of power in the doctor-patient relationship back to the...

Vibe shows way to test Toyota; Cross-utility sibling of Matrix scores in styling, quality; owners often new to Pontiac.(Toyota Matrix and Pontiac Vibe)
April 11, 2005... Byline: LILLIE GUYER One vehicle carries the badge of the top Japanese carmaker in the U.S.; the other car's parentage can be traced to the largest U.S. domestic automaker. But they share the same platform; to the eye they look like close...

Editorial: An open letter to Rick Wagoner.(Brief Article)(Editorial)
April 11, 2005... Dear Mr. Wagoner, Advertising Age is always pleased to see a CEO recognize the importance of marketing in his or her organization, and in that regard we applaud your decision to assume day-to-day control of General Motors Corp.'s American...

Scandalous management better than stupid management.
April 11, 2005... Byline: Rance Crain Here's a quick quiz: What's a bigger problem: (1) Crooked top management or (2) stupid and insular top management? If you chose No. 1, you should be ashamed for your lack of insight and perspective: Crooked top...

Everglo positions itself as booze's 'bad boy'; Tequila-vodka-caffeine drink targets club-goers with racy imagery.
April 11, 2005... Byline: JAMES B. ARNDORFER The marketer that made the blue spirit Hpnotiq red-hot is rolling out another Day-Glo drink it's positioning as "the bad boy of the liquor industry.'' Wingard this month rolls out Everglo, a lime-green blend...

Marque madness; With a blizzard of nameplates and shared parts, cutting through the clutter is tougher than ever.
April 11, 2005... Byline: JEAN HALLIDAY The frenzy of carmaker acquisitions in the years just before and after the millennium has sparked more new models, made largely possible by sharing major auto component systems among the new sibling brands. The...

Creativity's AdCritic.com Hot Spot; Match.com "Football".(Brief Article)
April 11, 2005... Love turns an ordinary man into a streaker in this cinematic commercial for dating site Match.com. Agency: Hanft Raboy & Partners, New York. Creative director/copywriter: Doug Raboy. Creative director/art director: Sean LaBounty. Copywriter:...

The Week; GM's Wagoner puts himself in charge.(General Motors Corp.)(Obituary)
April 11, 2005... General Motors Corp.'s Chairman-CEO Rick Wagoner shook up the top ranks of its North American unit last week, saying he's taking the reins. "Given the challenges we face in North America, it makes sense for me to assume control of [GM's]...

MEREDITH ROLLS GAMES ON MAG SITES.(Brief Article)
April 11, 2005... Byline: Kris Oser Recognizing that women are the most avid online gamers, Meredith Corp. launched gaming sections on three of its most widely read Web sites in the magazine publisher's portfolio. More than 280 games are available on...

GM shoots the messenger as woes mount; Pulls 'LA Times' ad budget to protest negative edit coverage.(General Motors Corp., Los Angeles Times)
April 11, 2005... Byline: JON FINE and JEAN HALLIDAY General Motors Corp. executives and dealers are a pretty thin-skinned bunch, and woe to the media outlet that takes a poke at the financially challenged giant. GM's decision to yank tens of millions...

IS HE SIRIUS? Mel Karmazin predicts satellite radio will be bigger than TV, Sirius ad sales will top $100M, and Steve Jobs could be his partner.(Sirius Satellite Radio Inc.)(Interview)
April 11, 2005... Byline: SCOTT DONATON Sirius Satellite Radio's ad revenue will rocket from $1 million to $100 million by 2007, CEO Mel Karmazin predicts, turning one of the hottest consumer electronics segments into one of the fastest-growing advertising...

Films leap off small screen; Studios reduce dependence on TV to market movies, turn up Internet spending.(television)
April 11, 2005... Byline: T.L. STANLEY For the upcoming horror flick "House of Wax,'' Warner Bros. is taking podcasting for a promotional spin. In a first for Hollywood-studio marketing, one of the movie's young stars, multimedia "it girl'' Paris Hilton...

GE HEALTHCARE: BBDO NEW YORK.(gets first-ever award for advertising by the Anthology of Film Archives)(Brief Article)
April 11, 2005... "To the list of the most extraordinary images ever captured, we humbly submit the beating human heart.'' So goes the voice-over for "Images,'' winner of the first-ever award for advertising by the Anthology of Film Archives. Senior creative...

Late News; Miller requests new work: High Life Man retired.(Miller Brewing Co.)
April 11, 2005... [Milwaukee] Miller Brewing Co., a unit of SABMiller, has charged independent Wieden & Kennedy, Portland, Ore., with creating a new Miller High Life campaign targeting young adults. It likely spells the end of Wieden's 8-year-old campaign that...

The Buzz; Gore gets Current flowing.(Al Gore launches news, lifestyle and pop-culture digital cable network, the Current)(Brief Article)
April 11, 2005... Byline: Abbey Klaassen We knew it wouldn't be long before former Veep Al Gore announced his latest venture, the Current. Unveiled at last week's National Cable and Telecommunications Association's National show in San Francisco, the news,...

The buck stops here: Wendy's hikes prices; Chain responds to drop in its same-store sales; analysts applaud move.(Wendy's International Inc.)
April 11, 2005... Byline: KATE MACARTHUR The company that shook up the fast-food world with the value meal is now doing an about-face. After creating the under-a-buck meal concept that now accounts for 12% of the industry's total burger business,...

Creative for the Web.(studios advertising movies through internet video ads)(Brief Article)
April 11, 2005... Byline: Kris Oser A few film studios have started producing original Internet video ads, and are finding their efforts perform outstandingly better than other creative. Walt Disney Studios produced a 30-second online ad for "The...

Bud Select cannibalizes sales of sibling brands.
April 11, 2005... Byline: JIM ARNDORFER People are buying Anheuser-Busch's new brew Budweiser Select. Unfortunately for the country's biggest brewer, they're buying it instead of other A-B products. Select grabbed a 1.3% share of supermarket beer sales...

Road to the Upfront: NBC.(NBC Universal Inc.'s advertising and program rankings)
April 11, 2005... Upfront hosts: Jeff Zucker, president, NBC Universal TV Group; Kevin Reilly, entertainment president Other side of the table: Keith Turner, president-sales and marketing Performance in 18-49s: 3.6 rating/10 share, that puts NBC behind...

Weather Channel steers clear of current wireless-services frenzy.
April 11, 2005... Byline: Alice Z. Cuneo The Weather Channel has jumped on new media lightning-quick. Its 24-hour cable network, founded in 1982, is seen in some 88 million U.S. households. Its decade-old Web site has 25 million unique users per month...