Advertising Age articles from April 2004

Advertising Age archives from April 2004

Trivial pursuit partnership: Pringles got game-right on the chips.(News)
April 5, 2004... Byline: STEPHANIE THOMPSON Pringles' secret weapon in the war against Lay's Stax is a new technology that allows promotions to be printed right on the chips. The Procter & Gamble Co. brand's new technology, dubbed Pringles Prints,...

The Biz: 'Vibe,' 'Blender' can now dial in content.(Media Works)
April 5, 2004... Byline: CLAIRE ATKINSON Forget the web, magazines are looking to wireless as the next great technological frontier. Publishers with titles that reach young, hip audiences are offering readers everything from ring tones to gossip to...

MSN SUMMIT: M'SOFT CEO BULLISH ON WEB AD FUTURE.(Interactive)(Brief Article)
April 5, 2004... Byline: Alice Z. Cuneo [Redmond, Wash.] All advertising will be digital by 2010. So said Microsoft Corp. CEO Steve Ballmer. Mr. Ballmer made his projection to some 500 marketing and Internet advertising executives at the MSN Strategic...

Editorial: Smart money's going to cable.(Viewpoint)(Brief Article)(Editorial)
April 5, 2004... The old reality: TV advertisers needed to buy network. The new reality: TV advertisers need to buy cable. In approaching the broadcast upfront, a good starting point for advertisers is to assume cable offers the better deal. Advertisers...

THE NEW PURITANISM; Mainstream becomes moving target for marketers as critics bid to cleanse content.(News)
April 5, 2004... Byline: ERIC GILLIN and GREG LINDSAY Call it a flash point. The surprise guest appearance of Janet Jackson's right breast at the Super Bowl lasted a few seconds. But close inspection of the freeze-frame of that moment reveals a deep...

Castro's Cuban cigar brand prevails in trademark fight; U.S. company ordered to halt sale of its own version of the Cohiba.(News)
April 5, 2004... Byline: Lisa Sanders Score one for Fidel Castro. The Cuban dictator famed for his love of cigars is surely celebrating the U.S. District Court ruling in New York last week. A judge granted trademark protection to the famed Cohiba brand...

Banks tailor efforts to homesick Hispanics; Citibank, BofA highlight money-transfer services to draw 'unbanked' immigrants.(Multicultural)
April 5, 2004... Byline: LAUREL WENTZ Despite low wages, Hispanic immigrants send about $20 billion a year home to Latin America-half of it to Mexico. Eyeing those billions and more, financial-services groups such as Citibank and Bank of America are...

'Ad Age' Awards: Hispanic creative entries due May 17.(Multicultural)
April 5, 2004... Entries are due May 17 for Advertising Age's sixth annual Hispanic Creative Advertising Awards. TV, radio, magazine, newspaper, out-of-home, direct marketing and interactive ads and Web sites targeted at U.S. Hispanic consumers that broke...

Pepsi dives into content with Dew TV; Show rolls in June on Spike station.(News)
April 5, 2004... Byline: T.L. STANLEY The latest entry into the branded-entertainment arena will be a half-hour testosterone-charged action sports, music and comedy TV show backed by Pepsi-Cola Co. and aimed at late-night channel-surfing Dew Dudes. ...

Minimal hype nets max buzz at Kiehl's; Classic makeup anti-marketer keeps growing.(News)
April 5, 2004... Byline: STEPHANIE THOMPSON The stores feature apothecary cases filled with sepia packets of tooth powder and laxatives, staff wear lab coats and overt marketing efforts extend little beyond a generous sampling policy and a sign encouraging...

Exclusive: Auto industry slashes Q1 ad spending; Big 3 explore ad alternatives, incentives, await new models.(News)
April 5, 2004... Byline: JEAN HALLIDAY Ad spending for the auto industry, the country's largest advertising category in 2003 at $18.2 billion, took a nose dive in the first quarter as Detroit's Big 3 increasingly turn to alternatives from events to...

Retailers work to brand home goods; Image is critical as chains seek edge, consumers eye fresh perspectives.(Special Report: Shelter)
April 5, 2004... Byline: MERCEDES M. CARDONA Saturday afternoons, the Ikea store in Hicksville, N.Y., is a madhouse. Entire families barrel down the aisles maneuvering carts laden with furniture and housewares, pondering how much work is required to...

Work: Bud Light.(The World: Ad Age Global News & Data)(Brief Article)
April 5, 2004... Canada's fictitious Bud Light Institute, dedicated to silly inventions for beer drinkers, makes its first U.S. appearance with spots parodying the low-carb craze. Ads by Omnicom Group's Downtown Partners DDB, Toronto, poke fun at the minimal...

Q&A with Bob Vila.(Special Report: Shelter)(Interview)
April 5, 2004... It all began with a deteriorating 1860 Victorian, and more than 40 projects later, Bob Vila is marking 25 years rehabbing houses as millions of armchair remodelers look on. He first appeared on national TV when "This Old House'' debuted on...

Crucial year ahead for Interpublic's Bell; CEO working to build culture of cooperation.(News)
April 5, 2004... Byline: CLAIRE ATKINSON David Bell is widely credited with handling Interpublic Group of Cos.' most pressing financial issues in his first year as CEO. His next 12 months will be even more critical. Interpublic Group of Cos.' organic...

Kuat looks to make celebs of consumers.(The World: Ad Age Global News & Data)(soft drink)(Brief Article)
April 5, 2004... Byline: Claudia Penteado [Rio de Janeiro, Brazil] Coca-Cola Co.'s Kuat guarana, an Amazon fruit-flavored soft drink, is inviting Brazilian consumers to submit photos of themselves to run on Kuat soft-drink cans and bottles. The idea is to...

Will MLB sell space on player uniforms? With $500M in wings league can 'never say never'.(News)
April 5, 2004... Byline: RICH THOMASELLI Major League Baseball isn't carrying advertising logos on its uniforms-yet-but with a potential $500 million annual payoff waiting in the wings, sports-watchers think it's only a matter of time. The question was...

People.(The World: Ad Age Global News & Data)(Brief Article)
April 5, 2004... Ros King, 43, to global business director for Kraft Foods at WPP Group's J. Walter Thompson, from managing director of JWT, London. She moves to New York in May to manage one of JWT's biggest global clients, succeeding Ron Burns, president,...

3 years after merger: Did True North pick best partner in IPG?(News)(Brief Article)
April 5, 2004... Byline: BRADLEY JOHNSON Three grueling years have passed since True North Communications weighed buyout offers from three suitors and bet on Interpublic Group of Cos. "Interpublic and True North combine to create world's largest marketing...

Work.(Multicultural)(Brief Article)
April 5, 2004... To push retail messages more aggressively, Volkswagen of America evokes a well-known Spanish saying "En boca cerrada, no entran moscas'' ("Close your mouth, or a fly might fly in'') in "The Fly'' by C.O.D., Miami. In the irreverent spot, a...

Late News; Delta Air Lines issues RFI to ad consultants.(request for information)(72andSunny, new advertising agency)
April 5, 2004... [Atlanta] Delta Air Lines, preparing an evaluation of its marketing business, has issued a request for information to ad industry search consultants. The airline, which spent $21.6 million last year, is seeking to evaluate industry best...

Why agencies can't deliver the integration clients crave.(Viewpoint)
April 5, 2004... Byline: Rance Crain Why are advertising agencies turning out to be the weakest link in the marketing chain? Because their multi-unit structure prevents them from delivering what advertisers want. Maybe it's easier coming up with the...

Cannes invaded by clients! Creatives overjoyed, horrified.(Viewpoint)
April 5, 2004... Byline: Scott Donaton As more clients invade Cannes, creatives are divided over whether it's an indicator of a resurgence of respect for their craft or the worst development since the addition of the direct awards to the festival. At...

New ad model crosses edit divide; Some decry links in editorial content as product placements.(Interactive)
April 5, 2004... Byline: JACK NEFF backers of a new model hope to tap one of the last ad-free frontiers of the Internet-the text of articles and message boards-in what they bill as the ultimate contextual advertising play. But the IntelliTXT system, which...

Launches crowd already tough field; From tony style books to near-catalog fare, titles seek to win home front.(Special Report: Shelter)
April 5, 2004... Byline: KATE FITZGERALD It's no coincidence that three of the most eagerly awaited new titles in the shelter magazine category promise "simple'' decorating and design ideas, given the runaway success of Time Inc.'s Real Simple and its...

Work 4.5.04.(News)
April 5, 2004... Images of the Week Celebs kick up a racket for the U.S. Tennis Association. The TV and print ads are a venture between the USTA and Vigilante, New York. Creative director (USTA): Michelle Difilippantonio. Copywriter/art director...

$1 billion contract - Gimme shelter: NY seeks ad sites.(News)
April 5, 2004... Byline: LISA SANDERS New York City is all set for an influx of thousands of new ad sites on its streets. The city has put out the call for bids on a 20-year contract worth an estimated $1 billion to design, build and install street...

Is liberal lucrative? Air America tries to turn hype into cash.(News)
April 5, 2004... Byline: KEN WHEATON Buoyed by a staggering amount of media coverage, the liberal answer to Rush Limbaugh went live from New York on March 31, cheered by the left and jeered by the right. Judging by the hype, it would seem Air America was...

Garfield's AdReview; No new news here: 'What if?' just latest knockout from Nike.(News)
April 5, 2004... Byline: Bob Garfield Yeah, another Nike ad. Great idea. Flawless execution. Everybody's talking about it. Blah. Blah. Blah. Haven't we been here before? Yes, we certainly have, which is why AdReview held off considering "What if?''...

GM puts final nail in coffin of brand-management effort; Reorg results in single marketing team per division.(News)(General Motors Corp)
April 5, 2004... Byline: JEAN HALLIDAY General Motors Corp., aiming to protect profits as it raises the incentive stakes, is restructuring marketing staff at its vehicle divisions in a move that eradicates the last remnants of its failed brand-management...

GIMME Shelter; 'Cocooning' comes naturally, but large number of factors trigger boom.(Special Report: Shelter)
April 5, 2004... Byline: DAN LIPPE Sept. 11 may have sent us into our cocoons for a feeling of security, but it's cold hard cash that's feeding our fervor to keep them spruced up. A perfect storm of influences have converged to stimulate interest in...

Marketers feel at home in shelter TV; Advertisers get comfy with a wide array of shelter-oriented TV fare.(Special Report: Shelter)
April 5, 2004... Byline: DAISY WHITNEY A quick scroll through the TV lineup reveals that programs about the home are building fast. Not only are there whole networks serving this niche, but in February a shelter-themed show premiered for the first time...

The Player: Being first, moving fast is Burwick's strategy for Pepsi.(People & Players)
April 5, 2004... Byline: KATE MACARTHUR As a kid, Dave Burwick aspired to be a doctor, not an action hero. Yet last month, the Harvard MBA in his sophomore year as chief marketer for Pepsi-Cola North America wanted to dramatize for bottlers the...

Brady's Bunch.(People & Players)
April 5, 2004... Byline: James Brady Carol Campbell was on a runner's high. The publisher of More magazine, whose creator Myrna Blyth had now retired to write controversial books and whose current editor in chief, Susan Crandell, was planning new...

The Week; Euro rolls unit for marketing services.(Briefs)
April 5, 2004... Havas' Euro RSCG Worldwide launched a global marketing-services entity called Euro RSCG 4D, into which the agency is merging its marketing-services companies and its interactive unit, Euro RSCG Interaction. George Gallate, a longtime exec VP at...

People.(News)(Brief Article)
April 5, 2004... Jan Valentic, 43, to exec VP-global client leader, WPP Group's Young & Rubicam Brands, New York, from VP-global marketing, Ford Motor Co. Brad Fornaciari to president, WPP's J. Walter Thompson, Los Angeles, from co-president. Also: Jerry...

Spotlight: Volkswagen.(The World: Ad Age Global News & Data)(Brief Article)
April 5, 2004... Byline: Normandy Madden Client: Volkswagen Agency: Grey Worldwide, Beijing Volkswagen enlists China's mountain-climbing property tycoon to extol rugged virtues of peaks and cars [Beijing] VW tackled the clutter of car ads...

Adages; Look ma, no staples! Heavy-hitting adman is not so heavy anymore.(News)
April 5, 2004... Byline: Richard Linnett Forget Atkins, try the Arnell Diet. Pete Arnell, CEO of Omnicom's Arnell Group, lost almost 150 pounds by simply grazing on greens and fish for a year. That's right, the adman who works on McDonald's and M&M's (he...

Invites non-rosters: P&G unbundles media planning; Review victor to steward $3 billion.(News)(Brief Article)
April 5, 2004... Byline: JACK NEFF Procter & Gamble Co. is revamping its media-planning account with a broad "communications-planning'' review that will give the winner or winners unprecedented influence over the marketer's $3 billion to $4 billion U.S....

Spots: Victoria's Secret.(News)(Brief Article)
April 5, 2004... Famous advertising holdout Bob Dylan appears briefly in a TV ad with briefly clad models in this spot for Victoria's Secret created in-house. Art director: Tom Ramsey. Copywriter: Ed Razek. See the spot at AdAge.com QwikFIND aap49z.

New Renault work from Publicis breaks.(The World: Ad Age Global News & Data)(Brief Article)
April 5, 2004... Byline: Laurel Wentz [New York] After high-level creative hires around the world by Executive Creative Director David Droga, Publicis Worldwide has focused on developing better creative work for global clients. In a Renault Scenic spot...

Saatchi picks up Lexus biz in Europe.(The World: Ad Age Global News & Data)
April 5, 2004... Byline: Emma Hall [London] Brussels-based Lexus Europe is moving its $50 million European account to Publicis Groupe's Saatchi & Saatchi, which will set up a Brussels-based subsidiary, Team One Europe, to handle the Toyota Motor Corp....

Canada freezes gov't ad spending.(The World: Ad Age Global News & Data)(Brief Article)
April 5, 2004... Byline: Gail Chiasson [Ottawa] Canada's federal government, already investigating a scandal involving sponsorship money dispersed through ad agencies and irregularities in choosing agencies and awarding budgets, has placed a moratorium on...

M&C Saatchi sets plans for IPO.(The World: Ad Age Global News & Data)(Brief Article)
April 5, 2004... Byline: Emma Hall [London] Independent agency network M&C Saatchi is planning an initial public offering on the London Stock Market this year, floating a minority stake in the agency to raise cash to open European offices in France,...

AdWatch.(News)(Brief Article)
April 5, 2004... Byline: Mercedes M. Cardona Turn Signals The APril 2 job report was strong, but consumers are still worried about the pokey job market. After dropping in February, the Conference Board's Consumer Confidence Index was virtually flat in...

Ad Age/IAG's Top Spots; #1: Burger King.(News)(Brief Article)
April 5, 2004... Burger King was ad-recall king with a new spot from its "Have it Your Way" campaign. Joining the fast-feeder in the Top 10 are two spots from Six Flags' first national effort and an "Apprentice"-inspired ad for Verizon Wireless. AdAge.com...

Voted & Quoted.(Viewpoint)(Brief Article)
April 5, 2004... 82%...of AdAge.com voters don't think most marketers "get" the new importance of video games. Only 18% felt marketers fathom the possibilities the video-game market can offer them and their clients. "Most marketers don't 'get' the...

People & Players.
April 5, 2004... West Palm Beach, Fla. The VH1 Save the Music Foundation holds its Fairway to Heaven pro-am celebrity golf tournament. (From l.) Charlie Thurston, president, Comcast Spotlight; Bret Michaels of Poison; John Daly, golf pro; Brett Scallions of...

Heat Index; Weekly Rating (0-10) of Sizzle & Fizzle.(Media Works)(Brief Article)
April 5, 2004... 9 Winnie the Pooh Walt Disney Co. finally prevailed in the 13-year-long lawsuit over royalties it allegedly owed the company that held the original rights to sell products based on A.A. Milne's silly old bear. Disney sells $1 billion of...

$10 million: Toyota seeks shop for viral effort.(News)
April 5, 2004... Byline: JEAN HALLIDAY and ALICE Z. CUNEO Toyota Motor Sales USA's Toyota Division is talking to three ad agencies for an estimated $10 million viral-marketing effort to lure young men to its brand. While Toyota's sales are on the rise,...

Bush's team lives up to its name; Mavericks are back, but with 'stratergy' shift for marketing.(News)
April 12, 2004... Byline: IRA TEINOWITZ maverick media has come up in the world since it first worked for George W. Bush four years ago. Eight stories, in fact, to that lofty floor-with-view in a nondescript Arlington, Va., office building containing...

MindShare to read 20,000 media minds.(News)(WPP Group will conduct global research effort)
April 12, 2004... Byline: LAUREL WENTZ in a new global-research effort, 20,000 or more consumers armed with hand-held devices will spend 48 hours punching in their encounters with any forms of media or marketing, in a quest to gain unprecedented level of...

People.(The Week)(appointments)(Brief Article)
April 12, 2004... Susan Malfa to senior VP-national advertising, Court TV, New York, from senior VP-national advertising sales, Viacom's Comedy Central. Joan Minihan Reilly to associate director, Advertising Club, New York, from assistant director. ...

Bruised Mercedes goes for heartstrings; First brand push in five years uses ads, events to play on theme of passion.(Special Report: Automotive)
April 12, 2004... Byline: JEAN HALLIDAY Mercedes-benz usa, hurt by less-than-stellar quality reports in the past year, last month launched its first brand campaign since 1999. "It's a good time for us to reinforce and strengthen a lot of the key...

Media agencies struggle to manage client conflicts; Holding companies start networks, shuffle offerings to pacify marketers.(News)
April 12, 2004... Byline: HILLARY CHURA and LAUREL WENTZ for the major media agencies in 2004, conflict remains the elephant in the room. The holding companies might be reluctant to talk about it, but behind the scenes they are working hard to resolve it....

Coke narrows CEO candidates; Gillette's Kilts favored but is hard to attract.(News)(Coca-Cola Co. favors Jim Kilts over other candidates)
April 12, 2004... Byline: KATE MACARTHUR jim kilts is hotly tipped as top choice to become the next CEO at Coca-Cola Co. But the soft-drink giant's hurdles in snaring him might well be too high to overcome. The Gillette chairman-CEO is one of four...

Work 4.12.04; celebrating 100.(Work)(Brief Article)
April 12, 2004... New York Mayor Michael Bloomberg (l.) led the party to mark Times Square's centennial last week. Since the name changed from Long Acre Square to Times Square, afterThe New York Times, marketers from Pepsodent to porn star Jenna Jameson have...

The Week.
April 12, 2004... Minority flap slows local Nielsen plans Nielsen Media Research last week delayed the rollout of its "local people meters'' in the New York market under pressure from local lawmakers and network executives who fear an undercounting of...

Baseball could well become the next big marketing tool.(Viewpoint)
April 12, 2004... Byline: Randall Rothenberg Here's a scenario for the next surefire-hit reality series: Teams of burly men-primarily North Americans, Latin Americans and Japanese-who, carrying large wooden sticks and wearing shoes combed with razor-sharp...

Little room for error at Chrysler; Pressure's on as carmaker tries to recover after ad missteps from last year.(Special Report: Automotive)
April 12, 2004... Byline: LILLIE GUYER Popular hip-hop artist 50 Cent needed an over-the-top vehicle for a video shoot. Chrysler's capable new 300C sedan got the nod. Now the controversial rapper is featuring the new 300C, with a 340-horsepower Hemi...

Spots: BMW.(The Week)(BMW 6-Series)(Bayerische Motoren Werke AG)(Brief Article)
April 12, 2004... The BMW 6 Series has new coupe and convertible models, and a new ad campaign from Publicis Groupe's Fallon Worldwide, Minneapolis, to tout them breaking in late April. The tagline: "There are 365 days in a year. Collect them all.'' Creative...

Dennis lays groundwork for 'Maxim' in China.(News)
April 12, 2004... Byline: NORMANDY MADDEN [hong kong] Is China ready for Maxim? A local edition of the racy monthly launched in Hong Kong on April 1 through a licensing agreement between U.K.-based Dennis Publishing and South China Morning Post...

Madison Ave. out of touch? Study finds industry needs to address marketers' new challenges.(News)
April 12, 2004... Byline: HILLARY CHURA an overwhelming majority of CEOs, chief marketing officers and agency leaders believe that the traditional marketing model is broken. That's the result of a survey from Now, a newly formed consulting company that...

VW tries branding to stem slide; Automaker also focuses on lease deals, financing while raising incentives.(Special Report: Automotive)
April 12, 2004... Byline: JEAN HALLIDAY Volkswagen of america's Volkswagen brand, trying to recover from a sales slide, has no major product launches this year. Although the marketer will introduce derivatives of existing models in 2004, those cars won't...

Work: Haagen-Dazs.(The World)(Haagen-Dazs Company Inc.)(SE Asian campaign created by Omnicom Group's TBWA Worldwide)(Brief Article)
April 12, 2004... Haagen-Dazs is using the international tagline "Let Your Tongue Travel'' in Southeast Asia with a print and outdoor campaign by Omnicom Group's TBWA Worldwide, Singapore. Three executions depict women indulging in different Haagen-Dazs...

Spotlight.(The World)(Brief Article)
April 12, 2004... Byline: emma hall Repulsive images of fat oozing out of cigarettes and human arteries are making English smokers think about kicking the habit. Research into the $7 million campaign with the tagline "Give up before you clog up'' found...

N.Y. ad fest takes shape; Event opens Sept. 20; organizers lobby city for industry tax breaks.(News)
April 12, 2004... Byline: CLAIRE ATKINSON advertising week, the industry's ambitious attempt to generate some positive buzz around the ad business, is finally gaining some traction. The $2 million New York-based event will be supported by some 12...

People.(The World)(appointments)(Brief Article)
April 12, 2004... Robert FitzGerald to new post of regional director, North Asia, at Omnicom Group's OMD, Shanghai, from managing director, China. He will be succeeded by Elaine Ip, 46. Ms. Ip, who was general manager, Publicis Groupe's Saatchi & Saatchi,...

The World; Ad Age Global news & data.
April 12, 2004... Byline: edited by laurel wentz M&B to handle Knorr in U.K. [london] Unilever is hiring independent media-strategy agency Michaelides & Bednash to come up with new ways to maximize Knorr's $27 million marketing budget across Europe....

TBS settles for less with 'Sex' sponsors.(Media Works)
April 12, 2004... Byline: RICHARD LINNETT turner broadcasting has secured two advertisers to go the distance with its pre-syndication ad-supported run of "Sex and the City,'' which airs on June 15. The twin deals are 15-month long media buy commitments...

The Buzz; What We're Talking About.(Media Works)(Brief Article)
April 12, 2004... Byline: t.l. stanley fashion faux pas ranged from the sublime (toilet paper secured to the kitten heel of a go-go boot) to the truly ridiculous (giant pimp hats, pink wooly coats and head-to-toe "I Love Justin'' logos). Glamour's...

Mitsubishi Motors seeks salvation; Seen as `giveaway' brand, marketer wants to now be known as a conqueror.(Special Report: Automotive)
April 12, 2004... Byline: JEAN HALLIDAY Mitsubishi motors North America, under new management since last September, is trying to overcome the sins of its past leadership. The marketer has a long and difficult road ahead, industry experts predict. The...

Masterfoods plots candy binge.(News)
April 12, 2004... Byline: STEPHANIE THOMPSON showing itself to be an increasingly aggressive innovator, Masterfoods is planning a $38 million chocolate-bar launch as it ramps up efforts to dominate the candy aisle. The family-owned food marketer plans...

Late News: Red Lobster returns to old tagline in new effort.(Late News)
April 12, 2004... [orlando] In an effort to lift soggy sales, Red Lobster this week is unearthing its 20-year-old tagline, "For the seafood lover in you'' to front its Jumbo Shrimp promotion that runs through May. The spots mark the debut of creative from new...

Toyota's the carmaker to beat; Great year for division; import star even has Corolla topping the Civic.(Special Report: Automotive)
April 12, 2004... Byline: JEAN HALLIDAY Toyota division will keep on trucking in 2004. "The real thrust of our advertising this year will be the Tundra'' full-size pickup, at least through June, says James Lentz, VP-marketing for the division of Toyota...

Brady's Bunch.(People & Players)
April 12, 2004... Byline: James Brady Why are we in Iraq? In my Crain's N.Y. Business column of March 24 a year ago, I began, "I do not like this war....I am often wrong and hope to hell I am again. But I think this is the wrong war in the wrong place...a...

Honda holds back until fall; Import powerhouse loses some mystique as incentives climb.(Special Report: Automotive)
April 12, 2004... Byline: JEAN HALLIDAY At a time of new-model proliferation, American Honda Motor Co.'s flagship Honda brand won't have its next major launch until fall-an eternity in an era that cherishes new products. That's when Honda will introduce...

Gates on advertising's future.(Viewpoint)
April 12, 2004... On: Video on demand We still have video distributed over the air [and] through cable using slightly different technology than Internet technology. But Internet technology will be used for this. We have a group that is working with...

Gager mixes art, commerce to boost M.A.C. sales, image.(People & Players)
April 12, 2004... Byline: STEPHANIE THOMPSON as early as 10 years old, James Gager knew he wanted to have an artistic influence on the world. The force that drove him to teach art classes out of neighborhood garages as a child is now focused on driving the...

Mills splits marketing for its mall properties.(News)
April 12, 2004... Byline: MERCEDES M. CARDONA in an effort to reach malled-out shoppers, Mills Corp. is splitting its marketing strategy into separate voices for its two shopping-center concepts. The mall developer is unveiling two campaigns, one to...

WPP still facing shareholder opposition over incentives; But changes to proposal mean it's likely to pass.(News)
April 12, 2004... Byline: MERCEDES M. CARDONA a change in its proposed incentive plan for executives may not have totally pacified unhappy shareholders of WPP Group, as the company prepares for a vote April 16. Shareholder groups said they are only...

Imbuing marketing with style-in Spades.(News)
April 12, 2004... Byline: Stephanie Thompson accessory design company Kate Spade marked its 10th anniversary this fall with a fabulous party, a real but stylized event captured on film. Consumers were invited to attend through a colorful, barely branded...

IPG leads industry in political gifts; Kerry picks up a sizeable chunk of holding company's $215,444.(News)
April 12, 2004... Byline: IRA TEINOWITZ interpublic group of cos. officials contributed $215,444 to support federal candidates running for president, the Senate and the House of Representatives, the largest outlay of any agency holding company. The...

Novartis to launch Strips cold remedy; similar to Listerine PocketPacks.(News)(Novartis AG)(marketing details currently unavailable)
April 12, 2004... Byline: RICH THOMASELLI novartis' newest version of its Triaminic cough and cold brand will be a combination of medical technology and pop culture. Triaminic Cough Strips will launch later this year or in early 2005 as a medicated...