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Advertising Age articles

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This publication provides news, commentary and special reports on the world of advertising, marketing and media.

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<a href="http://www.accessmylibrary.com/archive/5144-advertising-age.html" title="Articles and back issues from Advertising Age">Articles and back issues from Advertising Age</a>

Advertising Age back issues

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More back issues from Advertising Age: 1 | 2

Recent articles from Advertising Age

The right way to use reviews.(Brief article)
June 29, 2009... EMBRACE THE FEEDBACK. Sure, it's scary to let customers say what they will about your products on your home turfyour website. But both the positive and negative feedback provides hints to what you're doing well and where improvement is needed. FIGURE OUT WHO NEEDS TO KNOW. Assign a team...

Getting social:Four easy tips.(Interview)(Brief article)
June 29, 2009... Byline: EMILY YORK AND ABBEY KLAASSEN So you want your employees to be your social-media advocates? It's surprising more companies don't do this, noted Josh Bernoff, co-author of Groundswell and senior VP-idea development at Forrester Research, in an e-mail interview. "Employees speak...

So you're an obsessive-compulsivestats-aholic? There's an app for that; The new "Pro' version of buzzworthy trend-tracking service Trendrr is total digital crack.
June 29, 2009... Byline: Simon Dumenco My name is Simon Dumenco and I'm a stats addict. Seriouslyit's kind of a problem. My editor, Ann Marie Kerwin, and I joke (a bit too often for it to be just a joke, I'm afraid) about the crack-like allure of the ever-widening array of metrics we have at our...

Quantcast upends online-ad targeting by giving marketers control; New service allows client to define audience and buy it anywhere on web.
June 29, 2009... Byline: MICHAEL LEARMONTH In many ways, Web 2.0or whatever you want to call ithas been a quest for a revolutionary idea in display advertising, like Google had for search. But 400-odd ad networks later (DogTime Media, anyone?), ads are still sold as they always have been: using age,...

Unilever, Walmart, P&G buck the short-term trend; As recession forces cuts, leaders build for future with marketing, R&D.
June 29, 2009... Byline: JACK NEFFjneff@adage.com It's been said over and over: There's no time like recession, when competitors are retreating, to ramp up innovation and marketing to grab share. So far, the competitors have done their part. U.S. trademark applications through mid-June were down 17%...