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Advertising Age articles
Advertising Age is a weekly trade magazine both owned and published by Crain Communications, Inc. First published in 1930 in Chicago as a broadsheet newspaper, Advertising Age is now based out of its New York, N.Y. headquarters.Advertising Age is a trade publication that provides marketing and media news, statistics, white papers, and analyses covering the advertising and marketing industries. The audience primarily consists of advertising agencies, and advertising and marketing support, which make up 40.1 percent of its readership. 22.4 percent of the readers come from manufacturing, product marketing, service, telecommunications and entertainment companies. The magazine is distributed throughout the US with the bulk of its readers residing in the Middle Atlantic states. In 1937, Advertising Age reported on how the American Tobacco Co. made agreements with a handful of U.S. Senators, paying them each $1,000 to endorse Lucky Strike cigarettes. The then-North Dakota Sen. Gerald P. Nye Rance was quoted for saying how he liked the "comfort and safety a light smoke gives my throat." Rance Crain is the Editor-in-Chief, David Klein is the Publishing and Editorial Director and Allison P. Arden is the Vice President, Publisher.
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Recent articles from Advertising Age
TEXTBOOK CASES.(NEWS)(Toyota Motor Corp.)
February 1, 2010... Byline: MICHAEL BUSH AND RICH THOMASELLI The one thing missing in all the noise out there about Toyota is Toyota. Johnson & Johnson wrote the textbook on crisis communications when seven people died in Chicago after several bottles of Tylenol were tampered with and laced with cyanide...
Billion-dollar battle ahead for Toyota to rebound from recall; Experts say it will take huge marketing effort to regain reputation.(NEWS)(Toyota Motor Corp.)
February 1, 2010... Byline: RICH THOMASELLI Toyota Motor Corp. is facing a multi-billion-dollar hit to its brand image and reputation for high quality in the wake of its disastrous recall and sales halt of an unprecedented 2.3 million vehicles over eight models. In what many are likening to the 1982 Tylenol...
STAYING IN THE GAME IN NON-OLYMPIC YEARS; USOC CMO Lisa Baird says it's all about timing and connecting with "fangelists'.(NEWS)
February 1, 2010... Byline: RICH THOMASELLI LISA BAIRD U.S. OLYMPIC COMMITTEE The olympics take center stage for just two weeks every two years, but for Lisa Baird, chief marketing officer for the United States Olympic Committee, it's a 24/7, 365-day-a-year job to make sure the U.S. teams are well-funded...
WHAT'S BEHIND DIAPERS' DIRTY TRUTH TACK? THE SMELL OF SUCCESS; Luvs, Huggies dump blue-water euphemisms and address the real business of doing dooty.(showcase of new diapers)
January 31, 2011... Byline: JACK NEFF The era of ads with blue fluid and earnest moms diapering adorable babies may not be entirely over, but its end may be near--an end coming not with a bang or a whimper but more like the sound of a whoopee cushion. Like or dislike it, campy commercials that make no pretense about...
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