Business Perspectives articles from March 1995

Business Perspectives archives from March 1995

Up close and personal. (marketing research and technology)(includes related articles)
March 22, 1995... Modern marketing research is employing Information Age tools to learn about individual customers Scenario One: Marketing Research Yesterday You are wandering the aisles of Bright Lights Casino in search of a lucky blackjack table when a...

FedEx takes off into electronic research. (Federal Express Corp.)
March 22, 1995... Federal Express Corporation (FedEx), a pacesetter among national companies in marketing as well as other areas, is already using electronic channels to provide services to its customers and, in turn, to learn what its customers think of those...

Capitol consumers. (research on political marketing)(includes related articles)
March 22, 1995... A class of MBA students at The University of Memphis is using modern marketing research tools to learn about a unique target group - the U.S. Congress. Marketing, by its simplest definition, involves creating exchanges. One party has something...

Managing by the map. (Geographic Information Systems for marketing research)(includes related articles)
March 22, 1995... Increasingly-sophisticated GIS software is enabling businesses, government, and other agencies to interpret data in promising new ways. Attend a seminar or read an article on modern marketing research, and one invariably encounters the term...

A retail revolution on the river. (changes in the Memphis, Tennessee retail industry)
March 22, 1995... Over the past 50 years, the retail landscape in Memphis has changed radically. One of the Mid-South's top marketing professionals takes a shopping trip through time. Fifty years only sounds like a long time if you're under 50. And only 50...