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Business Perspectives articles from March 1993
Quarterly magazine provides new and analysis of global, national and regional economies. It also covers topics of interest to business, education and government communities.
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Business Perspectives archives from March 1993
Enhancing advertising effectiveness through the use of culturally meaningful symbols.
March 22, 1993... What role can advertising play in changing perceptions and reversing sales for a mature product? The folks at Lintas: Campbell-Ewald, the advertising agency for Chevrolet, are thinking a major role. In fact, Chevrolet is hoping the new ads for...
Answering the key questions for today's consumers: why shop here? why buy now?
March 22, 1993... Broke, scared, aging, and fickle. These are hardly terms most people would associate with a powerful leader. Yet these are among the words that most accurately describe today's retail customers as a group. This is a consumer group that has more...
Disk-based, interactive marketing yields greater response rates. (includes related article)
March 22, 1993... More and more companies are turning to disk-based, interactive marketing and advertising. Why? Because this computer-age medium combines the audiovisual power of television, the advantages of print, and the interactive benefits of the computer....