Beverage Industry articles from October 1994

Beverage Industry archives from October 1994

New Age news: sales will continue rising; look for expansive growth in teas, juice drinks and sport drinks.
October 1, 1994... New age beverage makers can keep smiling - the sales outlook for the category remains extremely positive, reports John C. Maxwell Jr., Beverage industry director of research and an industry analyst with Wheat First Securities, Inc., Richmond,...

Fountain cups runneth over. (fountain industry) (includes related article on in-store dispensers)
October 1, 1994... The $15 billion fountain industry is recording one of its best years ever, thanks in large part--make that super, extra big large, please--to combination meals and larger cup sizes, industry players say. Pepsi-Cola's summer sales were...

Coke will turn up the heat on Nestea. (Coca-Cola Co.)
October 1, 1994... Expect a major marketing push for market-lagging Nestea ready-to-drink products early next year as The Coca-cola Co. takes full control of the line, bottlers and industry experts agree. Coke and Nestle S.A. in late August announced the...

The Culligan Man is splashing into supermarkets. (Culligan International) (includes related article on Seven-Up.)
October 1, 1994... The Culligan Man - once known as a water softener guy - might soon be popping up in small packages in supermarkets around the country. Founded in 1936 as a water treatment company, Northbrook, Ill.-based Culligan International has spent...

Store brand shoppers vary, study finds. (Food Marketing Institute and the Dr. Pepper Co.)
October 1, 1994... U.S. shoppers buying store brand carbonated beverages "tend to be less educated and have lower household incomes than store-brand purchasers in most other categories," according to a recently released study from the Food Marketing Institute...

Package weights drop; new technology needed to cut more. (product packaging weight)
October 1, 1994... The beverage industry has made major strides over the past two decades in reducing the amount of materials used in all types of beverage packaging. But while the industry continues to chip away at the weight of glass and PET bottles,...

Trucking deregulation passes, finally.
October 1, 1994... Beverage companies moving product both intrastate and across state lines may find carrier rates more competitive and have far less chance of undercharge claims, thanks to new laws passed by Congress. The Trucking Industry Regulatory...

New products: brewers make fruit beers multiply.
October 1, 1994... Pineapple beer? Yuck! Most U.S. consumers would likely wrinkle their noses at the thought of fruit flavors in their favorite, ice-cold brew. Isn't that carrying this new age thing a little far? No, say brewers and importers who have found...

Reinventing Coca-Cola foods: expect new advertising, new products and more to increase brand equity and boost long-term sales. (Coca-Cola Foods)
October 1, 1994... Turning a company around during bad times can be tough. Restructuring when business is going well can be even tougher. But that's just what Tim Haas, president of Coca-Cola Foods, has been doing this year. * True, Coke Foods had a record 1993...

An apple in Minute Maid's basket of oranges. (Coca-Cola Foods' only plant that serves the foodservice industry)
October 1, 1994... As the company's only facility devoted to foodservice offerings, Coca-Cola Foods, Dunedin, Fla., plant is the lone apple in Minute Maid's basket of oranges. In addition to its special focus, packaging sizes and customers, the 20-acre facility...

Beverage companies roll out holiday promotions.
October 1, 1994... Beverage companies, hoping to see more green than white this holiday season, are enticing consumers with sweepstakes and giveaways to generate holiday sales. Several beverage makers have formed partnerships with other companies to give...

Marketing zen: taste not, buy not. (consumer buying habits)
October 1, 1994... Maybe we all naturally fall down before gods. In the beverage business, it is the god Taste to which we most often pay homage. Ask any bottler or distributor, "Will a product sell?" Yes, if it really tastes good. But, of course, it is...

High-speed packaging means greater output, more headaches. (beverage industry)
October 1, 1994... High-speed packaging lines, which run at speeds of 3,000 cans per minute and higher, have increased the rate of production drastically in beer and soft drink plants. But faster output also means more problems, from foaming to product tippage....

Juice it up; processors muse over the 100% juice conundrum. (beverage processors)
October 1, 1994... Juice purists who expected new labeling laws to send consumers scurrying from juice drinks to 100 percent juice products have, so far, been disappointed. Bombarded with a blizzard of label nutritional facts, juice consumers so far seem...

Transportation: train once, save many times over. (driver training benefits)
October 1, 1994... One very important aspect of any fleet manager's job is to ensure proper training for the driver group. A comprehensive and well-managed training program provides many real benefits to each employee, the company and the general public....

David Michael develops new chocolate flavors and stabilizers.
October 1, 1994... David Michael & Co., Inc. has developed a line of chocolate flavors and stabilizers for beverage companies seeking to Improve chocolate drinks already on the market, or create new ones with greater stability and ease of manufacture. The...