Beverage Industry articles from April 2007

Beverage Industry archives from April 2007

Doing business by doing good.(BEVERAGE Beat)
April 1, 2007... During the past month, I had conversations on two separate occasions regarding corporate social responsibility and whether or not consumers care if a company is socially conscious. The first was with someone outside of the industry who...

Shock Coffee.(Brief article)
April 1, 2007... Shock Coffee, New York City, announced its ready-to-drink Triple Lattes and Mochas will be available in some 7-Eleven stores in the Northern California and Northern Nevada.

Sweet Leaf Tea.(relocates headquarters)(Brief article)
April 1, 2007... Sweet Leaf Tea, Austin, Texas, has relocated its headquarters to the South Congress, or "SoCo," area of the city. According to the company, the move was about finding a location that fit the attitude of the brand and the company's employees.

Boston Beer Co. has partnered with City Brewing to brew some of its beer in the former Rolling Rock brewery in Latrobe, Pa.(Brief article)
April 1, 2007... Boston Beer Co. has partnered with City Brewing to brew some of its beer in the former Rolling Rock brewery in Latrobe, Pa. The two companies will implement upgrades in the facility, and production of Samuel Adams beers is expected to begin...

Starbucks Coffee Co.(Brief article)
April 1, 2007... Starbucks Coffee Co., Seattle, has selected a site for its new roasting facility in St. Matthews, S.C. Construction on the new 150,000-square-foot facility is expected to begin by the end of the year, and operations are planned to begin in...

Ocean Spray.(honours Sharon Alemian, Doug Heffron and Cindy Taccini)(Brief article)
April 1, 2007... Ocean Spray honored Sharon Alemian, operations manager for new products: Doug Heffron, sales manager for Wal-Mart operations: and Cindy Taccini, marketing manager of public relations, with the company's Directors Award of Excellence at the...

Coca-Cola, Nestle narrow joint venture.(INDUSTRY Issues)(Brief article)
April 1, 2007... The Coca-Cola Co., Atlanta, and Nestle, Vevey, Switzerland, have further redefined their Beverage Partners Worldwide (BPW) partnership, narrowing the companies' collaboration to countries outside the United States, and to tea products only....

Kraft goes it alone.(INDUSTRY Issues)(Kraft Foods is now independent)(Brief article)
April 1, 2007... Kraft Foods, Northfield, Ill., has begun operating as an independent company, following its spin-off from Altria Group late last month. The company will trade on the New York Stock Exchange under the KFT symbol. With the move, Irene Rosenfeld...

Advertising review published.(INDUSTRY Issues)(Distilled Spirits Council of the United States sues Semi-Annual Report)(Brief article)
April 1, 2007... The Distilled Spirits Council (DISCUS), Washington, D.C., sued its Semi-Annual Report detailing complaints about alcohol advertisements, actions taken by the industry's internal review board and the response by each advertiser. The report...

PepsiCo has named Todd Magazine president of its Gatorade business.(PEOPLE)
April 1, 2007... PepsiCo has named Todd Magazine president of its Gatorade business. Magazine replaces Chuck Maniscalco, who became president and chief executive officer of the Quaker Tropicana Gatorade division last year.

Ardea Beverage Co.(hires Rick Parano )(Brief article)
April 1, 2007... Ardea Beverage Co., Minneapolis, has hired Rick Parano as senior vice president of sales. The company also announced five additions to the sales team, including Dean Bambrick, western divisional sales director; Dave Mill, eastern divisional...

Beam Global Spirits and Wine.(PEOPLE)
April 1, 2007... Beam Global Spirits and Wine's Sauza Mexico has appointed Hector Hernandez managing director. Hernandez replaces Andy Consuegra who has resigned from the position in Mexico.

International Beverage Holdings USA.(PEOPLE)
April 1, 2007... International Beverage Holdings USA, New York City, has named Patrick J. Graney zone vice president sales--west, and Richard Brundage zone vice president sales--east.

LightFull Foods Inc.(PEOPLE)
April 1, 2007... LightFull Foods Inc., San Francisco, has selected Victoria Hartman as vice president of sales. Hartman previously worked for Horizon Organic Dairy and Celestial Seasonings.

Cott Corp.(PEOPLE)
April 1, 2007... Cott Corp., Toronto, has named David T. Gibbons, chairman of the Perrigo Co., to its board of directors.

Langtry Estate & Vineyards.(PEOPLE)(Stephen J. Duffy hired )(Brief article)
April 1, 2007... Langtry Estate & Vineyards, Middletown, Calif., has hired Stephen J. Duffy as northeast regional sales manager. Based in New Jersey, Duffy will be responsible for promotion, management and distributor relations in Delaware, Pennsylvania, New...

Celsius Holdings, Delray Beach, Fla., announced its calorie-burning soft drink will be distributed by Skokie Valley Beverage Co. on Chicago's north side as well as western Cook County in Illinois.(Brief article)
April 1, 2007... Celsius Holdings, Delray Beach, Fla., announced its calorie-burning soft drink will be distributed by Skokie Valley Beverage Co. on Chicago's north side as well as western Cook County in Illinois. The product also will gain access to the New...

The Rainforest Alliance has formed new agreements with Whole Foods Market and Holiday Inn hotels.(Brief article)
April 1, 2007... The Rainforest Alliance has formed new agreements with Whole Foods Market and Holiday Inn hotels. The partnership with Whole Foods, called the Whole Trade Guarantee, is part of an effort to ensure that agricultural products from developing...

SweetWater Brewing Co., Atlanta, will go "carbon neutral" with the help of MxEnergy Inc., Stamford, Conn.(Brief article)
April 1, 2007... SweetWater Brewing Co., Atlanta, will go "carbon neutral" with the help of MxEnergy Inc., Stamford, Conn. The partnership will allow SweetWater to offset the microbrewery's CO2 emissions from operations. SweetWater will pay an additional...

Roy Cecchetti, co-founder of Cecchetti Sebastiani Cellar, has launched Cecchetti Wine Co.
April 1, 2007... Roy Cecchetti, co-founder of Cecchetti Sebastiani Cellar, has launched Cecchetti Wine Co. The company will carry the Redtree and 39 Degrees labels.

Natural products reach a tipping point.(INDUSTRY Issues)(Natural Products Expo West)
April 1, 2007... The Natural Products Expo West, held last month in Anaheim, Calif., drew 47,000 attendees and more than 3,100 exhibits, proving the natural and organic trend is stronger than ever. Eric Schlosser, author of Fast Food Nation, gave the keynote...

On-premise show ranks spirits high.(INDUSTRY Issues)(2007 Bar & Nightclub Show)(Conference news)
April 1, 2007... The 2007 Bar & Nightclub Show held last month at the Las Vegas Convention Center featured several keynote speakers and an exhibit hall full of new spirits, beers, energy drinks, waters and mixers for the more than 30,000 professionals who...

Get your product noticed.(INDUSTRY Issues)
April 1, 2007... Beverage Industry sister publication Stagnito's New Products Magazine recently teamed up with Schneider & Associates and Information Resources Inc. to determine what makes products memorable and what kind of marketing entices consumers to...

Romancing the beer: U.S. brewers bring imagination back to the category.(CATEGORY FOCUS)
April 1, 2007... The U.S. beer industry is battling its way back from several years of sluggish sales. Brewers shipped 207.6 million 31-gallon barrels of beer last year, up from 2005's 203.5 million, and per capita consumption of beer edged slightly higher to...

Diet plus.(New PRODUCTS)
April 1, 2007... Coca-Cola North America launched Diet Coke Plus, a sparkling, calorie-free beverage with vitamins and minerals. Diet Coke Plus is a good source of vitamins B3, B6 and B12, and the minerals zinc and magnesium, the company says. The release of...

Low-calorie sparkling juice.(New PRODUCTS)
April 1, 2007... Izze Beverage Co. released its first brand extension Izze Esque. Combining sparkling water, fruit juice and natural flavors and no artificial ingredients, Izze Esque is a low-calorie Izze option with half the calories of regular Izze...

Flavor additions.(New PRODUCTS)
April 1, 2007... Pernod Ricard USA extended its Malibu line with Malibu Tropical Banana, which follows the new packaging unveiled in January for the entire Malibu line. Pernod Ricard also added Kahlua French Vanilla and Kahlua Hazelnut to the Kahlua line....

Propel to go.(New PRODUCTS)
April 1, 2007... Pepsi-Cola North America extended the Propel brand with Propel Powder Packets. Containing the same taste and low-calorie benefits as Propel Fitness Water, Propel Powder Packets provide easier portability, the company says, so people can turn...

RTD mate.(New PRODUCTS)
April 1, 2007... Bombilla & Gourd released USDA organic Mate Teas from Argentina. The ready-to-drink mate comes in Peach, Lemon and Mint & Honey flavors with Pomegranate and Blueberry flavors available in the summer, and offers 25 vitamins and minerals and 15...

Fruit punch performance.(New PRODUCTS)
April 1, 2007... Fuze Beverage added Fruit Punch as its first NOS High Performance Energy Drink flavor extension. NOS Fruit Punch, available in 16-ounce cans, stands out from the original flavor with red labeling and graphics, and contains the same energy...

New product introductions by category.(New PRODUCTS)(Statistical table)(Brief article)
April 1, 2007... NEW PRODUCT INTRODUCTIONS BY CATEGORY SKUS YTD SKUS YTD CATEGORY 3/30/07 3/30/06 ALCOHOL BEVERAGES 48 54 BEVERAGE CONCENTRATES/MIXES...

Berry extension.(New PRODUCTS)
April 1, 2007... Coca-Cola North America released it first flavor line extension of Vault called Vault Red Blitz. The new flavor features a citrus base injected with berry flavor, and is designed to attract a broader set of consumers to the hybrid energy soda...

Juice options.(New PRODUCTS)
April 1, 2007... Coca-Cola North America developed two new Minute Maid product lines. Minute Maid Enhanced Juices offer functional health benefits, and Minute Maid Breakfast Blends are priced to be a more affordable option, which the company says is a need...

Fruity U.K. soft drink.(New PRODUCTS)
April 1, 2007... IRN-BRU USA brought popular United Kingdom-soda IRN-BRU to the United States with its launch in New York City. The carbonated soft drink contains 32 fruit flavors and natural cane sugar. Both Diet and Regular IRN-BRU are imported from Barr...

Coors Brewing Co.(introduces Blue Moon )(Brief article)
April 1, 2007... Coors Brewing Co. is reported to be rolling out a summer seasonal of its Blue Moon craft brand. The brewer filed a certificate of label approval application with the Treasury Department's Alcohol and Tobacco Tax and Trade Bureau for Blue Moon...

Flying Dog Brewery.(reseales Heller Hound)(Brief article)
April 1, 2007... Flying Dog Brewery, Denver, released its spring seasonal, Heller Hound. Flying Dog's second seasonal of the year is a traditional Maibock brewed with a combination of Vienna and Munich malts...

Snake River Brewing Co.(introduces OB-1 Organic Ale)(Brief article)
April 1, 2007... Snake River Brewing Co., Jackson, Wy., introduced OB-1 Organic Ale. The USDA organic amber ale uses U.S. malts, New Zealand and German hops, Teton mountain spring water and ale yeast...

A.V. Imports.(Wine and spirits)(new Camus Elegance)(Brief article)
April 1, 2007... A.V. Imports, Columbia, Md., introduced a Camus Elegance range from a family-owned Cognac house. The line includes a VS ($24.99), VSOP ($34.99), XO ($99.99), and at the ultra-premium end, Borderies ($120) and Jubilee ($750)...

The Amazing Food Wine Co.(Wine and spirits)(new brand Wine That Loves )(Brief article)
April 1, 2007... The Amazing Food Wine Co., New York City, released the Wine That Loves brand to ensure that wine pairings enhance the foods Americans enjoy most often. To make the point, the front labels show chicken, pizza, steak or other popular meals with...

BMK Specialty Products LLC.(Wine and spirits)(imports liqueur, Dumante Verdenoce )(Brief article)
April 1, 2007... BMK Specialty Products LLC, Jeffersonville, Ind., now imports Dumante Verdenoce from southern Italy. The liqueur is a combination of artisan spirits with an infusion of pistachio...

Heaven Hill Distilleries Inc.(Wine and spirits)
April 1, 2007... Heaven Hill Distilleries Inc., Bardstown, Ky., added Burnett's Blueberry to its line of flavored vodkas...

Wein-Bauer Inc.(Wine and spirits)(Turn Me series)(Brief article)
April 1, 2007... Wein-Bauer Inc., Chicago, added a Riesling to its Turn Me series. The Turn Me Riesling retails for less than $10, and follows Turn Me Red, which launched last year...

Coca-Cola North America and L'Oreal announced plans to create a new health-and-beauty beverage to launch in 2008, industry reports say.(Alternative beverages)(L'Oreal Paris)(Brief article)
April 1, 2007... Coca-Cola North America and L'Oreal announced plans to create a new health-and-beauty beverage to launch in 2008, industry reports say. Currently called Lumae, the nutraceutical drink was trademarked as a tea-based ready-to-drink beverage by...

Double D Beverage Corp.(Alternative beverages)(non-carbonated energy drink, Buzz Green Tea Energy)(Brief article)
April 1, 2007... Double D Beverage Corp., Kelowna, Canada, released Buzz Green Tea Energy to the Canadian market. The non-carbonated energy drink contains taurine, guarana seed extract, panax ginseng root extract, vitamins B6, B12 and C and 102 mg. of green...

Australian import.(NEW PRODUCTS)
April 1, 2007... United States Beverage LLC began importing Barons Brewing Co. of Australia's brands into the United States for national distribution. The brands include Black Wattle Wattle Seed Ale, Barons Pale Ale, Barons Superior Lager and Barons Extra...

Noni health supplements.(NEW PRODUCTS)(Tahitian Noni International introduces Hiro Energy blends )(Brief article)
April 1, 2007... Tahitian Noni International launched Hiro, a new line of beverages that combine noni fruit with other health-promoting supplements. The ready-to-drink beverages are available in three varieties that address specific health needs. Hiro Energy...

Vitamin C packed.(NEW PRODUCTS)(Honest Tea introduces Orange Mango with Mangosteen Honest Ade)(Brief article)
April 1, 2007... Honest Tea expanded its Honest Ade line of organic thirst quenchers with Orange Mango with Mangosteen. The tropical-tasting blend features the flavors of antioxidant-rich mangosteen, orange and mango with a hint of organic cane sugar for...

Juice-infused wine.(NEW PRODUCTS)(Majestic Brands introduces California Cooler)(Brief article)
April 1, 2007... Majestic Brands released California Cooler, made with wine and infused with natural flavors. Available in four varieties, Coastal Citrus, Pomegranate Berry, Cranberry Grapefruit and White Peach, the products are sold in six-packs for $7.99....

Triple antioxidants.(NEW PRODUCTS)(Vitaminwater XXX from Glaceau)(Brief article)
April 1, 2007... Glaceau released Vitaminwater XXX, a blend of acai, blueberry and pomegranate flavors. The drink got the name XXX because it provides the power of three antioxidants for health and to fight free radicals, the company says. XXX is packaged in...

Nutrient-specific waters.(NEW PRODUCTS)(Kraft Foods Inc. introduces water beverages )(Brief article)
April 1, 2007... Kraft Foods Inc. unveiled a new vitamin-enhanced line of water beverages under its Fruit20 brand. Formulated with a bundle of vitamins and zero calories and carbohydrates per serving, [Fruit.sub.2]O Nutrient Enhanced Water Beverages are...

Cranberry lemonade light.(NEW PRODUCTS)(Mike's Hard Light Cranberry Lemonade, low-calorie and low-carb beverage)(Brief article)
April 1, 2007... Mike's Hard Lemonade extended its line with Mike's Hard Light Cranberry Lemonade. The low-calorie and low-carb beverage is a light version of Mike's Hard Cranberry Lemonade, and is the second light product to be introduced by Mike's. Mike's...

RTD mojito.(NEW PRODUCTS)(ready-to-drink mojito from Igzotik Spirits)(Brief article)
April 1, 2007... Igzotik Spirits created MO', a ready-to-drink mojito. Launching in 12 U.S. markets, MO' is made with a premium imported light rum from St. Croix USVI, then infused with natural mint leaf extract and Florida limes. Available in original...

Aloe vera waters.(NEW PRODUCTS)(from Phoenix Beverage Corp.)(Brief article)
April 1, 2007... Phoenix Beverage Corp. developed Aloe Breeze, a line of USDA-certified organic drinks that combine aloe vera and naturally flavored water. Aloe Breeze is available in 16.9-ounce wide-mouth bottles in four flavors: Orange Mango, Mountain...

New look and flavors.(NEW PRODUCTS)(from Molson Coors Brewing Co. )(Brief article)
April 1, 2007... Molson Coors Brewing Co. re-released Zima with all new flavors and a new look. Zima Citrus, Zima Tangerine and Zima Pineapple Citrus are lightly carbonated with a lower alcohol content, which makes the beverages more drinkable and lower in...

Yerba mate fusions.(NEW PRODUCTS)(Guayaki introduces Pure Endurace, Pure Passion and Pure Mind energy drinks)(Brief article)
April 1, 2007... Guayaki released three Organic Guayaki Yerba Mate Fusions: Pure Endurace, Pure Passion and Pure Mind. The Fusions offer a boost of nutrition and energy from yerba mate, and well-being benefits from several herbs that are blended with organic...

Tequila addition.(NEW PRODUCTS)(from Beam Global Spirits & Wine Inc.)(Brief article)
April 1, 2007... Beam Global Spirits & Wine Inc. launched Sauza Tequila 100 Anos Tequila Blanco. Geared toward 24- to 40-year-old male tequila aficionados, 100 Anos Blanco offers a subtle cooked agave aroma, fruity body and moderately bitter finish, the...

BYB Brands ready to run beyond Consolidated.(BYB Brands Inc.)(Cover story)
April 1, 2007... A game exists for those who want to play. But the game has changed and so have the rules. Even baseball players know they can't always bat 1,000 though, and so does Coca-Cola Bottling Co. Consolidated's new start-up BYB Brands Inc., located...

Hint Inc.: from the high-tech world to no-sugar beverages.(Company overview)
April 1, 2007... It's said that necessity is the mother of invention, and that seems especially true for Hint Essence Water. The product was created by former America Online executive and mother of four Kara Goldin, who says she got into the beverage business...

Finding the line: stereotypes toe a tricky line in ethnic marketing campaigns.(Survey)
April 1, 2007... From the mojito trend to bilingual packaging, the growing influence of the expanding Hispanic population can be seen throughout the beverage industry. Though many brands are adding exotic Caribbean or Latin flavors, others leverage marketing...

Water gets "-ier".(MARKETING)(Perrier Sparkling Natural Mineral's billboards design consists of "Crazier," "Sexier" and "Riskier" cartoon drawings)(Brief article)
April 1, 2007... Perrier Sparkling Natural Mineral water is accentuating its "-ier" properties in a new marketing campaign. The campaign, launched in Los Angeles and New York City, uses the brand's suffix to emphasize its healthier properties. Billboards...

Corona supports spiking.(MARKETING)(targeting Extreme Volleyball Professionals Pro Am Beach Volleyball tour)(Brief article)
April 1, 2007... The beer brand that often appears near sandy beaches announced its sponsorship of two beach volleyball events. Corona Light is the title sponsor for the 16th annual Extreme Volleyball Professionals Pro Am Beach Volleyball tour. The tour...

J&B starts a party.(MARKETING)(Diageo North America's campaign for J&B Scotch whisky)(Brief article)
April 1, 2007... Diageo North America launched a multi-million dollar global marketing campaign for J&B Scotch whisky. Diageo has dubbed the brand its party whisky and will market J&B with the "Start a Party" campaign in more than 20 global markets. The...

Mystery model.(MARKETING)(St. Pauli Girl Brewery's spring marketing campaign)(Brief article)
April 1, 2007... St. Pauli Girl is using the form of a female model as part of its spring marketing campaign. Its "Drop Dead Refreshing" campaign features a silhouette of a female form that appears in print ads as well as outdoor advertising in select cities....

Live Red.(Red Stripe)(Brief article)
April 1, 2007... Jamaica's Red Stripe beer is encouraging Jamaicans to "Live Red" with its new marketing campaign. Launched on the island nation, the "Live Red" campaign aims to connect with the Jamaican passion for rhythm, music and life. The campaign,...

Container enthusiasm: new package designs build hype for beverages.(PACKAGING)
April 1, 2007... Whether a beverage brand is new or a category staple, a packaging makeover can intrigue and entice consumers. Packaging builds excitement that can attract new consumers, a different demographic or help the company's environmentally friendly...

Evian 'pops'.(PACKAGING)(bottled water designed by a pop artist)(Brief article)
April 1, 2007... Evian bottled water will introduce limited-edition bottles designed by a noted pop artist. The Pop Art style, made famous by artist Andy Warhol, features bright colors and simplistic design. Brazilian-born Romero Britto designed the labels...

Anniversary labels.(PACKAGING)(Stevens Point Brewery comes out with commemorative labels )
April 1, 2007... Stevens Point Brewery rolled out commemorative labels from various eras in the company's 150-year history. Throughout this year, 12-ounce bottles of Point Special Lager will bear one of five historic labels from the late 1800s, 1920s, 1950s,...

New specs for Spaten.(PACKAGING)(new beer bottle)(Brief article)
April 1, 2007... Imported German beer brand Spaten has introduced new 12-ounce bottle designs for its lineup. Imported by Spaten North America Inc., Little Neck, N.Y., the 12-ounce bottles will be available in Spaten Premium, Optimator, Franziskaner Weissbier...

Northeast-inspired labels.(PACKAGING)(Columbia Winery redesigned the labels on Columbia Valley and Vineyard Designate wines)(Brief article)
April 1, 2007... Columbia Winery celebrated its 45-year history with a new look. The Woodinville, Wash.-based company redesigned the labels on its Columbia Valley and Vineyard Designate wines. Columbia Valley series of wines now features oval shaped labels...

Single-serve juices.(PACKAGING)(new fruits packs from Welch)(Brief article)
April 1, 2007... Welch's rolled out new 14-ounce single-serve bottles for its 100 percent juices. The proprietary designed bottles are panel-less with full shrink-label and are shelf stable. Available in Concord Grape, White Grape, White Grape Peach, White...

In good taste: newest flavors appeal to exotic curiosities and health consciousness.
April 1, 2007... This tastes healthy. It may sound like an odd phrase, but consumers are demanding more from their beverages, which has led flavor companies to innovate--with health in mind. If antioxidants are all the rage, a beverage must not only...

Cargill.(R&D NEWS)(Regenasure Glucosamine ingredient receives Generally Regarded As Safe status)(Brief article)
April 1, 2007... Cargill, Minneapolis, announced its Regenasure Glucosamine ingredient has achieved GRAS status. The ingredient is included in Coca-Cola's Minute Maid Active Pure Squeezed Orange Juice to support joint function.

iTi Tropicals.(R&D NEWS)(R&D center moved to Lawrenceville)(Brief article)
April 1, 2007... iTi Tropicals moved to a larger facility in Lawrenceville, N.J. The new building will accommodate more staff as well as the New Exotics and Tropicals Creations Center, which will focus on R&D concepts using tropical and exotic fruits.

P.L. Thomas & Co. Inc.(Lipogen)(Brief article)
April 1, 2007... P.L. Thomas & Co. Inc., Morristown, N.J., announced it will distribute Israeli-based Lipogen's Phosphatidylserine (PS) in North America. PS is an ingredient that is under research for its positive effects on cognitive health. The company also...

X Cafe LLC.(R&D NEWS)
April 1, 2007... X Cafe LLC, Princeton, Mass., has obtained Halal Certification for its shelf-stable coffee extracts.

Calcium for beverages.(CREATORS BRIEFS)(Calcium-CPG, a calcium citrophospho-aminoacetic acid from Tasoma LLC)(Brief article)
April 1, 2007... Tasoma LLC has introduced Calcium-CPG, a calcium citrophospho-aminoacetic acid complex that is formulated to use in aqueous beverages and juices. The ingredient supplies high concentrations of the essential bone minerals calcium and...

Blackberry, white tea flavors.(CREATORS BRIEFS)(Brief article)
April 1, 2007... Robertet Flavors introduced new blackberry and white tea flavors to its lineup. The Blackberry flavor is available in four options including regular, Marionberry, Wild, and for high-impact blackberry flavor, Xtreme Blackberry flavor. Robertet...

Enhanced taste experience.(CREATORS BRIEFS)(SavorCrave to enhance beverages flavor)(Brief article)
April 1, 2007... Wild Flavors released SavorCrave to enhance taste experiences. SavorCrave enhances umami, or mouthfeel, in many products including lower fat, sodium and calorie beverages. Increased umami can lead to intensified flavor perception, added...

Cocoa-extenders.(CREATORS BRIEFS)(Brief article)
April 1, 2007... David Michael & Co. introduced Cocoa-Mate, a line of cocoa extenders that are applicable in beverages. Cocoa-Mate liquid or powder is able to replace up to 30 percent of cocoa powder in a finished product. The line was created in anticipation...

Cooling effect.(CREATORS BRIEFS)(ImpaQ Cool range from Quest International )(Brief article)
April 1, 2007... Quest International offers its ImpaQ Cool range of natural identical and natural cool flavors. The range can create crisp, cool sensations in dairy drinks. The company's ImpaQ Taste Technology is able to locate the taste receptors and add a...

Fortified beverage options.(Tare & Lyle)(Brief article)
April 1, 2007... Tare & Lyle introduced its new Enrich beverage solutions lineup. The Enrich line focuses on three areas: digestive health and immunity; obesity and weight management; and children's health. Several options are available and feature...

Green tea flavor.(CREATORS BRIEFS)
April 1, 2007... Treatt USA launched Green Tea Treattarome 9767. An addition to the 100 percent natural FTNK Treattarome range, the new Green Tea variety is said to provide a well-rounded, full green tea flavor with a fresh, green front end and characteristic...

Fleet maintenance trends.
April 1, 2007... New vehicles, engines, components and the uncertainty that goes along with any new truck technology is impacting equipment maintenance. Nevertheless, the goal of vehicle maintenance management remains unchanged: to come up with the best...

Kenworth.(EQUIPMENT NEWS ROUNDUP)(K260, medium-duty cabover, a non-CDL truck )(Brief article)
April 1, 2007... Kenworth introduced its new K260 medium-duty cabover, a non-CDL truck with a gross vehicle weight rating (GVWR) of 26,000 pounds. The K260 has 63.2-inch bumper to back of cab (BBC) dimension and is available in wheelbases of 189 and 210...