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The Journal of Consumer Affairs articles from March 2009
Scholarly research journal publishes articles in the consumer field, including the impact of individual, business and/or government decisions on consumers.
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The Journal of Consumer Affairs archives from March 2009
Looking forward by looking back.(EDITORIAL PRELUDE)
March 22, 2009... First, reread the original editorial that was on the first page of the first issue of the journal when it came out before men landed on the moon. It is reprinted here unaltered, despite some changes since then in general standard style and use...
State prescription drug policies, cost barriers, and the use of acute care services by Medicaid beneficiaries.
March 22, 2009... This paper examines the relationship between Medicaid pharmacy benefit restrictions and reports of prescription cost barriers by beneficiaries, and the relationship between prescription cost barriers and hospitalizations. The analysis uses data...
Consumer self-confidence in searching for information.(Survey)
March 22, 2009... Consumer behavior is often driven by the extent to which consumers feel confident regarding their decisions, which frequently hinge, especially in high-stakes situations, on their information search. This article examines a multidimensional...
The bold and the bankable: how the Nuestro Barrio telenovela reaches Latino immigrants with financial education.
March 22, 2009... This article presents and evaluates Nuestro Barrio, a Spanish-language telenovela designed to reach Latino immigrants with financial education. Nuestro Barrio's educational model is discussed in the context of the Transtheoretical Model of...
Playing with food: content analysis of food advergames.(Report)
March 22, 2009... This study examines how food marketers use advergames, custom-built and branded online games, to promote food products to children and provides the nutritional content of the food products featured in the advergames. The results reveal that...
Trends in Journal of Consumer Affairs feature articles: 1967-2007.(NOTES, OBSERVATION AND HISTORICAL PERSPECTIVES)
March 22, 2009... Examining trends across time in feature articles published in the Journal of Consumer Affairs, descriptive statistics report on areas of change and stability in authorship, author affiliations, coauthorship, topical subject matters, data...
Understanding communication research findings.(NOTES, OBSERVATION AND HISTORICAL PERSPECTIVES)(Report)
March 22, 2009... A central aspect of communication research is widely misunderstood, ignored, or not known by researchers in other fields and by the public. The problems this creates are discussed; the correct understanding is identified, and an appeal is made...