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The Journal of Consumer Affairs articles from January 1995

432 total articles

Scholarly research journal publishes articles in the consumer field, including the impact of individual, business and/or government decisions on consumers.

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The Journal of Consumer Affairs archives from January 1995

The Consumer Interest in the 1990s and Beyond.(United States)(Excerpt)
January 1, 1995... I first met Colston Warne in the summer of 1970, the year he retired, after 40 years teaching at Amherst. We were both addressing a Creative Advertising Workshop involving hundreds of ad agency executives. I was new to the consumer movement. My...