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The Journal of Consumer Affairs articles from December 1997

432 total articles

Scholarly research journal publishes articles in the consumer field, including the impact of individual, business and/or government decisions on consumers.

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The Journal of Consumer Affairs archives from December 1997

Tradeoffs between price and quality: how a value index affects preference formation.
December 22, 1997... Many purchase decisions can be conceptualized as an optimization problem in which the customer's objective is to get the best for one's money, or what economists regard as "maximizing utility." But what does "get the best for your money" mean?...