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Scholarly research journal publishes articles in the consumer field, including the impact of individual, business and/or government decisions on consumers.
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The distribution of U.S. income and food expenditures.
December 22, 1989... The Distribution of U.S. Income and Food Expenditures
The Reagan years have been associated with the longest sustained peacetime economic expansion in our history. However, this expansion has not been without its critics. One frequent...
The use of vivid stimuli to enhance comprehension of the content of product warning messages.
December 22, 1989... The Use of Vivid Stimuli to Enhance Comprehension of the Content of Product Warning Messages
Marketers are under a legal mandate to communicate accurately the hazards associated with product use to consumers (Ross 1981). Yet, thousands of...
Consumer representation and local telephone rates.
December 22, 1989... Consumer Representation and Local Telephone Rates
With the increasing complexity of issues concerning telephone, electricity, and other utility services, participation by consumer groups in state utility commission proceedings has become more...
Consumer response to telecommunications deregulation: the equal access decision.
December 22, 1989... Consumer Response to Telecommunications Deregulation: The Equal Access Decision
The court-ordered divestiture of AT&T, effective January 1, 1984, has affected all of America's millions of telephone users. Many consumers have made numerous...
Using content analysis to understand the consumer movement.
December 22, 1989... Using Content Analysis to Understand the Consumer Movement
Although the consumer movement has been a topic of continuing interest to many consumer researchers, the movement has been the focus of little empirical research. Social movements are...
Determinants of consumers' decisions to seek third party redress: an empirical study of dissatisfied patients.
December 22, 1989... Determinants of Consumers' Decisions to Seek Third Party Redress: An Empirical Study of Dissatisfied Patients
One of the major thrusts of the consumerism movement stems from what Peterson (1974) has articulated as the consumer's right to...
Consumer correspondence: an exploratory investigation of consistency between business policy and practice.
December 22, 1989... Consumer Correspondence: An Exploratory Investigation of Consistency Between Business Policy and Practice
Effective handling of consumer correspondence is recognized as one way for businesses to maintain and enhance relationships with...
Leasing versus borrowing: evaluating alternative forms of consumer credit.
December 22, 1989... Leasing Versus Borrowing: Evaluating Alternative Forms of Consumer Credit
A straightforward method for evaluating lease versus borrow (buy) decisions facing consumers is presented and illustrated with actual financing cost data reported to...
Measuring the ability to repay: the residual income ratio.
December 22, 1989... Measuring the Ability to Repay: The Residual Income Ratio
Which of these observations about consumer indebtedness is correct? The answer depends largely on the method used to measure consumer debt. Total dollar debt is one measure. Ratio...