The Saturday Evening Post articles from March 2007

The Saturday Evening Post archives from March 2007

Using your head in soccer.(Letter to the editor)
March 1, 2007... I read with interest Marsha Reynolds' letter [Nov./Dec. '06] regarding concussions from heading a soccer ball. The picture from the National Geographic shows a boy heading the ball correctly while practicing "keep up." The key phrase here is...

Recognizing ham radio.(Letter to the editor)
March 1, 2007... I read your Nov./Dec. 2006 issue of The Saturday Evening Post. I was pleased to see the article regarding Governor Schwarzenegger and ham radio. As an amateur radio operator and president of a club in Columbia, South Carolina, I wish to provide...

A leg up.(Letter to the editor)
March 1, 2007... I would like to tell you an interesting true story involving The Saturday Evening Post in 1941. I was nine years old that year, and one day a gentleman approached a bunch of kids on the street in Brooklyn, New York, as we were playing...

"Medical Mailbox" to the rescue.(Letter to the editor)
March 1, 2007... I want to tell you what has happened in our family because my mother-in-law read the "Medical Mailbox." She had been doctoring for three years after being diagnosed as having vertigo. We moved her into a retirement home as she was...

Bell's Palsy relief.(Letter to the editor)
March 1, 2007... In the Jan./Feb. issue of The Saturday Evening Post, there was a letter from Virginia Wiley referring to her husband suffering from "Bell's Palsy." In 1977-1979 I suffered from a palsy of a very violent type. The left side of my face...

Water worries.(Letter to the editor)
March 1, 2007... Reading Andrea Neal's article "Where's the Water?" Nov./Dec. 2006, p. 60, makes me recall a book: But Not a Drop to Drink!: The Lifesaving Guide to Good Water by Steve Coffel, published in 1989. I thought I'd share this book title with...

HIFU & Dr. Christian Chaussy.(Letter to the editor)
March 1, 2007... I read the recent upbeat and insightful article on the new treatment for prostate cancer. I underwent the procedure, and it was a win-win for me. I was diagnosed in the late fall of 1999 with a tumor that was rated as a Gleason score of 7....

Re-thinking resuscitation guidelines.(Neighborhood Heart Watch)(American Heart Association)(Brief article)
March 1, 2007... A study in Circulation: Journal of the American Heart Association (AHA) reports on new resuscitation guidelines that may save lives of cardiac arrest victims. The revised AHA protocol calls for a single shock from a defibrillator followed...

Arm exercises benefit legs, too.(Neighborhood Heart Watch)(Brief article)
March 1, 2007... Arm aerobics can delay the onset of leg pain that makes walking even short distances difficult for many people with peripheral arterial disease (PAD), according to a research team from the University of Minnesota School of Nursing in...

Controlling b/p: good, bad news.(Neighborhood Heart Watch)(blood pressure)(Brief article)
March 1, 2007... A new study in Hypertension: Journal of the American Heart Association says that more people, especially seniors, have their blood pressure under control. Nevertheless, a quarter of the people with hypertension who were surveyed were unaware...

Protecting athletes from deadly blows.(Neighborhood Heart Watch)(Brief article)
March 1, 2007... Researchers are calling for improved chest protection to help make the athletic field safer for young participants from a wide variety of sporting activities--hockey, football, lacrosse, and baseball. New findings show that commercial gear may...

Art Buchwald.(Post People)(passed away in January)(Brief article)
March 1, 2007... In February 2006, Art Buchwald, who passed away in January, decided to forgo kidney dialysis and entered a hospice with about three weeks to live. Word about his imminent passing spread quickly. Famous friends stopped by to bid a final...

Jane Seymour.(Post People)(campaigns for public health)(Brief article)
March 1, 2007... Bestselling author and popular actor Jane Seymour recently stepped forward to help launch "Start!", a campaign designed to encourage Americans to improve their health through walking. The new program from the American Heart Association hopes to...

Ty Pennington.(Post People)(Extreme Makeover Home Edition)(Brief article)
March 1, 2007... The wide-toothed grin of Ty Pennington is familiar to millions who watch Extreme Makeover: Home Edition. The Emmy Award-winning television series has transformed the lives of dozens and inspired millions more. The series is devoted to...

Brittany Lietz.(Post People)(melanoma)(Brief article)
March 1, 2007... Miss Maryland Brittany Lietz first noticed a longstanding, brownish-red mole on her back that bled when irritated. "I remember a mark, the size of a pencil eraser, being on my back since I was 12 years old," says Lietz. "My mother noticed...

Laws of the spirit.(RELIGION)
March 1, 2007... Happiness comes from spiritual wealth, not material wealth Happiness is always a by-product, never a product. Happiness comes from giving, not getting. If we pursue happiness for ourselves, it will always elude us. If we try hard to bring...

Why don't they make movies like they used to? Movie mogul Samuel Goldwyn believed motion pictures should be the kind of entertainment whole families could enjoy together.
March 1, 2007... "Why don't they make movies like they used to?" It's the lament of many an old-timer disillusioned with current motion picture fare. Dick Rolfe, cofounder of the Dove Foundation, an organization that recommends which movies are safe for...

Spring Film Fest: fill your Easter basket with classic movies and great tunes by Irving Berlin and Jerome Kern.(Ball of Fire, Cover Girl, Easter Parade )
March 1, 2007... "In your Easter bonnet, with all the frills upon it, You'll be the grandest lady in the Easter parade. I'll be all in clover and when they look you over, I'll be the proudest fellow in the Easter parade."--Irving Berlin Easter Parade...

The wit and wisdom of Benjamin Franklin: his enduring wisdom leads us to a higher appreciation of his genius.(Poor Richard Speaks)(Poem)
March 1, 2007... For Age and Want save while you may; No morning Sun lasts a whole Day. He that's content hath enough. He that complains hath too much. A full Belly makes a dull Brain. Spare and have is better than spend and crave. EPITAPH...

Going nuts for almonds: throughout history, almonds have been lauded for their delicate flavor, great crunch, and legendary healthful properties.
March 1, 2007... Almonds are believed to be one of the world's oldest cultivated foods. A valuable commodity on the "Silk Road" between Asia and the Mediterranean, almonds served as sustenance for explorers and were even mentioned in the Old Testament and...

Insults with class.
March 1, 2007... "He has all the virtues I dislike and none of the vices I admire." --Winston Churchill "I have never killed a man, but I have read many obituaries with great pleasure."--Clarence Darrow "I've had a perfectly wonderful evening, but this...

Heart health: ask Dr. Zipes: a noted cardiologist answers your questions.(heart attacks, brain hemorrhage)
March 1, 2007... DRUGS MAY HELP, HARM Reader: I had four bypasses in 1986 and a defibrillator implanted in April 2006. Last spring, I developed a bitter taste in my mouth. Everything tasted bitter--even water--and I was nauseous all the time. My weight...

Taxol: then and now.(Women's Wellness)(paclitaxel)(Brief article)
March 1, 2007... When my administrative assistant, Janet McKinley, was diagnosed with breast cancer, we were devastated. I am not an oncologist, but when the surgeon came out to tell me that the cancer was not an aggressive kind, I breathed a sign of relief. He...

Hormones and cancer: another red flag.(Women's Wellness)(Brief article)
March 1, 2007... Recent news linking an unprecedented drop in breast cancer rates to a corresponding decrease in the number of women taking hormones for menopause "makes perfect sense," says the study's senior investigator, Donald Berry, Ph.D., of the...

Dogs help owners meet fitness goals.(LOOK GOOD, FEEL GOOD: TIPS FOR VIBRANT HEALTH AND BEAUTY AT EVERY AGE)(Brief article)
March 1, 2007... Walking your favorite four-legged friend may help you meet federal guidelines for fitness. Seniors who own dogs were more likely to walk 150 minutes per week--an amount considered "sufficient" by the U.S. Surgeon General--than those without...

Be good to your feet.(LOOK GOOD, FEEL GOOD: TIPS FOR VIBRANT HEALTH AND BEAUTY AT EVERY AGE)(Brief article)
March 1, 2007... High heels hold the knees, hips, and lower back in a flexed position, preventing muscles from stretching normally and setting the stage for foot and back problems. But any shoe can cause pain if the fit is not right. Follow these tips when...

Lutein: not for eyes only.(LOOK GOOD, FEEL GOOD: TIPS FOR VIBRANT HEALTH AND BEAUTY AT EVERY AGE)(reduces sign of premature aging)(Brief article)
March 1, 2007... Highlights from a clinical study presented in France provide compelling evidence that a daily 10-mg dose of lutein and its associated molecule zeaxanthin, dietary nutrients well known for their effectiveness in promoting eye health, also...

Give colds the brush-off.(LOOK GOOD, FEEL GOOD: TIPS FOR VIBRANT HEALTH AND BEAUTY AT EVERY AGE)(with oral hygiene)(Brief article)
March 1, 2007... A little-publicized strategy to avoiding common colds is maintaining good oral hygiene. Bacteria that live in the mouth provide a breeding ground for viruses to grow and travel to the nose or throat. So when a cold virus makes its way into your...

The gift of gardening.(LOOK GOOD, FEEL GOOD: TIPS FOR VIBRANT HEALTH AND BEAUTY AT EVERY AGE)(Brief article)
March 1, 2007... Customized trellises, boxes, and baskets can help gardening enthusiasts of all ages and abilities pursue their passion. Liberal use of compost allows gardener to plant more vegetables and flowers in smaller areas. Elevated garden boxes with...

Das kat und der fox.(Tales mein grossfader told)(Short story)(Brief article)
March 1, 2007... Ein fox ben braggen und tellen ein kat, "Meinself is knowen ein hundert trickers mit escapen der huntenhounds." "Ach!" das kat ben exclaimen. "Meinself ist knowen ein singlisch tricker. Ich ben climben ein tree." Der Fox: "Meinself...

Der rabbits und der froggers.(TALES MEIN GROSSFADER TOLD)
March 1, 2007... Der cottontailer rabbits ben skittisch mit quaken und shaken iffen danger ist gecomen. Suddensich, der wildisch horsers ben approachen mit donderclompen und dusten clouders geraisen! Der cottontailers ist runnen und reachen ein lake. Ach!...

Dividen mit das lion.(TALES MEIN GROSSFADER TOLD)
March 1, 2007... Ein lion ben hunten mit ein fox und ein wolf und ein jackal. Ach! Der partners ben luckisch mit rinden ein plumpisch deer! Das lion ist chasen und catchen und kaputen der deer, und hunger ist oberwhelmen das grosser beast. Ist das lion ben...

Der Fraulein mit das milchenpail.(TALES MEIN GROSSFADER TOLD)
March 1, 2007... Ein cutisch Fraulein ben tooken ein pail upfillen mit milch to der marketplatz. Ach! Der Fraulein ist balancen das pail ontoppen der noggen und dreamen ober buyen ein frillisch outfitten mit lippensticken und perfumisch goostuffen. Also,...

Das fox und der treasure.(TALES MEIN GROSSFADER TOLD)
March 1, 2007... Ein shrewdisch fox ben sneaken insiden ein kastle und stealen ein grosser sack upfullen mit golden piecers. Geslingen der sack ober der shoulder, das fox ben runnen und reachen cin river. Mit nimblish tippen-steppen, das thiefenstealer ist...

Unleashing the power of creativity: chairman and chief software architect of Microsoft Bill Gates (along with his wife) founded The Bill and Melinda Gates Foundation, which funds global health, education and public library projects.(OPEN FORUM )(Excerpt)
March 1, 2007... I've always been an optimist and I suppose that is rooted in my belief that the power of creativity and intelligence can make the world a better place. For as long as I can remember, I've loved learning new things and solving problems. So...

Exercises for the deskbound: take a short break from your routine to relieve some of the back pressures you may feel while sitting at your desk all day.(Brief article)
March 1, 2007... These exercises can help relieve discomfort and prevent injury. First, get the energy flowing through your body. Inhale fresh air through your nose; pause and exhale it out of your mouth. Do this six times. Lift your arras high above your head...

Cat bathing as a martial art: here are some tips on what to do when tabby starts smelling shabby.
March 1, 2007... Some people say cats never have bathed. They say cats lick themselves clean. They say cats have a special enzyme of some sort in their saliva that works like new, improved Wisk--dislodging the dirt where it hides and whisking it away. I've...

Jane Pauley: tackling the stigma of bipolar disorder: in a candid interview, the veteran broadcast journalist shares her personal struggle with bipolar disorder and newfound role in the campaign for mental health. An interview with Jane Pauley.(Interview)
March 1, 2007... For more than three decades, Jane Pauley graced our homes, a friendly face covering the events that shaped our lives. Her wholesome beauty, subtle wit, and Midwestern charm captured the hearts and admiration of millions of Americans and earned...

Elias: a parable: at one time the elderly couple had been the wealthiest in the region; now they were merely servants who had nothing but each other.(Short story)
March 1, 2007... In the Province of Oufa there lived Bashkir named Elias. His father died a year after he had procured his son a wife, and left him a poor man. At that time Elias's property consisted only of seven mares, two cows, and twenty sheep, but now that...

School daze: yearn to learn? Our writer explores the ins and outs (mostly the outs) of continuing education classes.(If These Are Laugh Lines, I'm Having Way Too Much Fun )(Excerpt)
March 1, 2007... Have you ever noticed that so many of the things we get nostalgic about today are the very experiences we griped about yesterday? Take school, for instance. When I was young, I could hardly wait to graduate. Then with the ink still wet on...

The shopping scene.(THE AMERICAN ILLUSTRATORS HALL OF FAME)(Brief article)
March 1, 2007... Ah, the great American marketplace! Some love it; some do not. But Post illustrators, always on the lookout for prospective covers, were drawn to it like shoppers to a K-Mart blue light special. From the high drama of the supermarket checkout...

Happiness has no expiration date: in her latest book, Naomi's Guide to Aging Gracefully, the country music star offers uplifting advice on sustaining physical and emotional health.(Viewpoint essay)
March 1, 2007... "No matter how old you are, there's always something good to look forward to." --Lynn Johnston So, as I discovered in my late 40s in the midst of a life-threatening illness, it's never too late to start being happy. I remembered...

Wal-Mart: a giant gone green: sure, they're ugly. And sure, they cost a lot more. But with the help of the world's biggest retailer, fluorescent bulbs just might help save our planet.(Wal-Mart Stores Inc.)
March 1, 2007... As a way to cut energy use, it could not be simpler. Unscrew a light bulb that uses a lot of electricity and replace it with one that uses much less. While it sounds like a promising idea, it turns out that the long-lasting, swirl-shaped...

When heartbeats go haywire: a new procedure for patients with a common heart-rhythm disorder may offer a less invasive, more effective long-range solution.(HEARTBEAT: The Healthy Heart Report)(high-intensity focused ultrasound ablation)
March 1, 2007... The heart is an exquisitely fine-tuned instrument, beating in a measured manner about 100,000 times per day, or more than 2.5 billion times during the average life. The process is orchestrated by the heart's electrical system, which controls...

Taking the bite out of gum disease: an interview with Thomas Rams, D.D.S., M.H.S.: safeguard your teeth and overall health by caring for your gums with easy-to-implement preventive steps.(Interview)
March 1, 2007... Two decades ago, the Post fist introduced the sage advice of Dr. Paul Keyes, a leading researcher at the NIH and pioneer of nonsurgical periodontal (gum) disease treatment to save one's teeth. While then highly controversial, the Keyes...

Fascinating rhythms: a new biography unravels the myths surrounding one of America's most celebrated composers.(THE POST RECOMMENDS)(George Gershwin: His Life and Work )(Book review)
March 1, 2007... George Gershwin: His Life and Work by Howard Pollack, 909 pages, University of California Press, $39.95 If George Gershwin were growing up in America today, he might well be labeled a "hyperactive" kid. George's father once predicted the...

A chocolate boost.(FOOD IN THE NEWS)(treats chronic fatigue syndrome)(Brief article)
March 1, 2007... Less than two ounces of dark chocolate a day may give you more energy if you suffer from chronic fatigue syndrome (CFS). Hospitals in England recently treated adult patients by feeding them 1.59 ounces of a specially formulated dark chocolate...

Not a vegetarian? Maybe you were a stupid kid.(FOOD IN THE NEWS)(Brief article)
March 1, 2007... Are vegetarians smarter than their meat-eating friends? Some might like to think so, but no one has done a study to confirm it. British scientists recently discovered, however, that children with higher IQs are more likely to become...

When to throw if out?(Products in Focus)(storing staple foods)(Brief article)
March 1, 2007... Staples such as sugar and flour can be stored for long periods, but they do have their limits. The following are the approximate shelf lives of some common staple foods. Flour, unopened: up to 12 months; opened: 6-8 months Sugar,...

More garlic and onions, please.(FOOD IN THE NEWS)(to reduce cancer )(Brief article)
March 1, 2007... People who eat more onions and garlic may be at lower risk for a number of cancers. Italian and Swiss researchers looking at the diets of 10,000 cancer patients and 15,000 healthy subjects found the following reduced rates of cancer for those...

Getting your estate planning in order.(YOUR FINANCIAL PARTNER)
March 1, 2007... Q: My lifelong best friend died suddenly last year at 47. She didn't have a will or any estate plan. Dealing with her estate has been a real mess. I don't want this to happen to my spouse or family. How can we get our estate planning house in...

Small wonders: looking for a little dog? Get educated before you choose.(pet connection)(Column)
March 1, 2007... It used to be that carrying a tiny dog in an expensive handbag was the nearly exclusive behavior of aging society matrons. In recent years, the age of high society has drifted downward at least half a century, as women like Paris Hilton have...

Breaking new ground on stem cells: embryonic stem cells without harming embryos--new research opens minds.(SPEAKING OUT)
March 1, 2007... Do you think you know all you need to about embryonic stem cells? Cutting-edge information could revolutionize our debate and unify all Americans. And paradoxically, the solution in our stem-cell debate lies more in correctly discerning death...

Where in the world? Mermaids, stone cliffs, and a villa in ancient Rome: no matter where you travel, there's no place like home.
March 1, 2007... 1. Many locations have mermaid sculptures. A famous one is near the harbor in Copenhagen, Denmark. Where do you suppose the one above is found? A. Songkhla, Thailand B. Puerto Vallarta, Mexico C. Vancouver, Canada ...

The secret garden: the door to the garden was locked and the key buried. The young girl was the only one who wanted it to be alive.(READ ALOUD FOR CHILDREN)(Fictional work)
March 1, 2007... Condensed and adapted by Nancy S. Axelrad When Mary Lennox was sent to Misselthwaite Manor to live with her uncle, she wondered why she never seemed to belong to anyone even when her father and mother had been alive. She did not know it was...

Where do you thinks your are?
March 1, 2007... East, West, North, or South, each of the areas above appears on the map of a single state or province. Can you identify these locations? If you find the game too easy (but you won't), try to guess this issue's theme. [ILLUSTRATION OMITTED]...

The perfect squelch.(on waiters)(Brief article)
March 1, 2007... The young couple with their two well-mannered small sons was visiting New York City on vacation. As a special treat, they decided to dine at one of the swankier restaurants. The headwaiter, recognizing that they were not steady customers, stuck...

You be the judge.(sentences for staying in prison)(Brief article)
March 1, 2007... When Joe received 30 days in jail for drunken driving, he knew it would cost him his job and leave his family hungry. So he begged the judge to sentence him to 60 half-days, to be served from 7:00 p.m. to 7:00 a.m. "That way," Joe pleaded...

Folic acid for all.(Brief article)
March 1, 2007... Dear Dr. SerVaas, For decades you have been advising young women that taking folic acid could help protect their babies from brain and spinal cord birth defects. Then, a few years ago, they started fortifying grains with extra folic acid....

Hydrogen peroxide safe for teeth.(Brief article)
March 1, 2007... Dear Dr. SerVaas, About 15 years ago, our dentist told us to use Scope mixed with hydrogen peroxide as a mouthwash because it keeps the teeth whiter and is good for the gums. However, a periodontic dentist recently advised us not to do...

About aluminum and Alzheimer's.(Brief article)
March 1, 2007... Dear Dr. SerVaas, There is a lot of talk about aluminum causing Alzheimer's. How concerned should one be about aluminum in deodorants, baking powder, aluminum baking sheets, etc? Your input will be appreciated. Thank you. Esther Beachy...

Lithotripsy.(Brief article)
March 1, 2007... Dear Dr. SerVaas, Is lithotripsy used throughout the U.S. and other developed countries, or do some people still have to get the old-fashioned surgery to remove kidney stones? Are there times when the lithotriper can't be used? ...

Nasal dryness causing social problems.(Brief article)
March 1, 2007... Dear Dr. SerVaas, In recent years I have had a terrible time with dry nose, and my "picking" is causing problems with the wife and others in public. I now realize that this started when the doctor gave me atenolol for high blood pressure....

Chronic muscle spasms.(Neurontin )(Brief article)
March 1, 2007... Dear Dr. SerVaas, I am 74 years old and have suffered from muscle spasms in the legs and back for years. I go to a chiropractor and masseuse on a regular basis without relief. Doctors have not given me any answers to help. I have taken...

Back problems may trigger leg pain.(Brief article)
March 1, 2007... Dear Dr. SerVaas, My female friend, age 77, gets tingling in her left leg. It occurs through the back of the leg from buttock to ankle. What do you think it may be, and what can be done to correct it? It happens at night. Thank you. ...

Reader remedy for perplexing ear pain.(Brief article)
March 1, 2007... Dear Dr. SerVaas, I always turn immediately to the "Medical Mailbox" when I receive my Saturday Evening Post. In the July/August issue, I noticed the letter from the lady in Texas about her perplexing ear problem. I thought my experience...

Keep eyedrops where they're needed.(Brief article)
March 1, 2007... Dear Dr. SerVaas, After having two cataracts removed, I began a series of medicated eye drops prescribed by my ophthalmologist. This is the most important part of the cataract surgery because it has to do with the healing process...

Help for chronic yeast infection.(Letter to the editor)
March 1, 2007... Dear Dr. SerVaas, I was reading in the Sept./Oct. '06 "Medical Mailbox" about Brenda Endicott, who was suffering from recurring yeast infections. I, too, suffered from yeast infections around a year ago. I went to several doctors and took...

Relief for burning feet.(Letter to the editor)
March 1, 2007... Dear Dr. SerVaas, Recently, I awoke from sleep with my foot afire, just as if I had thrust it into a hot barbecue pit. Since I had been found to be a diabetic--no meds, only dieting, testing--the horror of the unknown ran high. ...

More about mouth blisters.(Letter to the editor)
March 1, 2007... Dear Dr. SerVaas, Aside from more serious conditions such as herpes, mouth blisters of the type described by Mrs. Domhoff in the July/August '06 "Medical Mailbox" can be caused by strong mouthwash or whiteners with alcohol and/or hydrogen...

Collagenous colitis is a form of IBD.(inflammatory bowel disease)(Brief article)
March 1, 2007... Dear Dr. SerVaas, In 2002 I was hospitalized twice for uncontrollable diarrhea. The doctors said I had collagenous colitis and to avoid caffeine, greasy foods, and dairy products. For the past years I have tried to avoid all of these...

From the pharmacy.(storing Lantus)(drug therapy for Alzheimer's disease )(Qualaquin approved )
March 1, 2007... Quinine Available, More Expensive: People have been taking quinine pills for decades to treat nighttime leg cramps--even though the FDA has long warned that the drug's risks outweigh the benefits when used for this purpose. Generic quinine...

Heady conversation.(POST SCRIPTS)(Poem)
March 1, 2007... Heady Conversation An adventurous soul entered a rodeo to see what it would be like. He signed up for the bareback event but was thrown off the horse, knocked cold, and rushed to the neurosurgery unit of the...

A real ding-a-ling.(POST SCRIPTS)(Quasimodo)(Brief article)
March 1, 2007... A Real Ding-a-ling Quasimodo advertised for a man to ring bells. The next morning, a fellow came in with no arms. "Are you kidding?" said Quasimodo. "I'm serious," the man said. "Please give me a chance." "Fine," said...

Oh, you shouldn't have--really.(POST SCRIPTS)(celebrating Groundhog Day with style)(Brief article)
March 1, 2007... Oh, You Shouldn't Have--Really Over breakfast one morning, a wife said to her husband, "I bet you don't know what day this is." "Of course I do," answered the husband indignantly as he rushed out to the office. At 10:00 a.m., the...

Hymns for all professions.(POST SCRIPTS)(Brief article)
March 1, 2007... Hymns for All Professions Dentist's Hymn: "Crown Him With Many Crowns" Weatherman's Hymn: "There Shall Be Showers of Blessings" Contractor's Hymn: "The Church's One Foundation" Tailor's Hymn: "Holy, Holy, Holy" Golfer's...

Weighty sign language.(POST SCRIPTS)(advertisement lines)(Brief article)
March 1, 2007... Weighty Sign Language Exercise spas throughout the country are using clever signs to induce customers to take advantage of their weight loss programs. Here are some examples: In a Louisville reducing salon: "Our gain is your loss." ...