Of Counsel articles

Recent articles from Of Counsel

Can US law firm marketing conquer continental Europe?
January 1, 2007... Continental Europe has been a tough challenge for US law firms. A cultural and linguistic patchwork, it is nearly impossible to succeed there with one-size-fits-all cookie cutter marketing programs. Many a US firm has painfully learned that what works in L.A. or London might not appeal in...

New life for commodity legal services.
January 1, 2007... I have heard estimates that up to 50 percent of the US business market is considered a commodity by the buyers of legal services. As I work with law firms, even highly profitable firms with attractive practices, I am amazed by how rapidly those firms are being affected by the aggressive...

Using the balanced scorecard in a sophisticated law firm.
January 1, 2007... It has been more than 10 years since Robert Kaplan and David Norton published their landmark business treatise, The Balanced Scorecard. The concept of a balanced scorecard is now so entrenched in the field of strategic management that application of balanced scorecards is literally old news...

Survey on consultancies yield some helpful, some curious findings.
January 1, 2007... Often, at the behest of their law firm clients, consultants conduct audits of lawyers' own clients to see how well the attorneys are delivering service. What's more, sometimes consultants take part in surveys that rate the performance of the nation's law firms. And certainly, those same...

Maritime practice swirls with activity as larger firms plunge in.
January 1, 2007... For years, legal market observers considered the maritime law practice area a sleepy one, with maritime boutiques or small departments within bigger firms handling dusty old bills of lading matters as their primary work. Those days are over. What with ship crashes, oil spills, national...