Youth Markets Alert articles from January 2002

Youth Markets Alert archives from January 2002

Point-Of-Sale Promotions Are Key To Marketing Eyewear To Children.(Brief Article)(Directory)
January 1, 2002... Marketers are predicting that the popularity of the Harry Potter book series and films will raise children's opinions of eyeglasses. However, even before the bespectacled character gained popularity, companies were extending their product lines...

EPM's Research Alert & All About Women Consumers Yearbooks Now Available.(EPM Communications)(Brief Article)
January 1, 2002... Two EPM Communications Yearbooks offering subject-by-subject overviews of marketing research conducted over the past year are available this month, reports Ira Mayer, President of EPM Communications. The 2002 Editions of the Research Alert...

September Attacks Leave Teens More Determined.(survey of 14 to 18 year-olds regarding 9-11)(Brief Article)(Statistical Data Included)
January 1, 2002... Three quarters of 14-18-year-olds (75%) say September 11 is the most significant event of their lifetimes, according to the Horatio Alger Association of Distinguished Americans. More than half (54%) say the attacks have directly affected...

Gifts Make Up Most Of Kids' Income.(Brief Article)(Statistical Data Included)
January 1, 2002... Eight in 10 children age 6-14 (79.5%) receive monetary gifts from their parents and other family members, reports KidzEyes.com. Nearly half (48.2%) say their parents give them money when they want to buy something at school or at a store. Jobs...

J-Lo Dances Into The Pre-Teen Market.(Sweetface Fashion Company aiming at pre-teens)(Brief Article)
January 1, 2002... Sweetface Fashion Company, Jennifer Lopez's apparel company, will introduce a line for pre-teens. The collection, which launches this spring, will include novelty tops, shorts, skirts, dresses, jackets, and jeans. (Chip Rosen, Licensing...

National Geographic Creates Online Book Club.(Brief Article)
January 1, 2002... The National Geographic Society launches the National Geographic Book Club for Kids, an online extension of the organization's literary campaign targeting third- through sixth-graders. Reading material includes stories from National...

Kraft Urges Kids To Make Room For Jell-O.(Brief Article)
January 1, 2002... Kraft shifts its marketing focus from moms to kids with the introduction of X-treme Jell-O Gel Sticks and Gel Cups. The Gel Sticks, a push-up version of ready-to-eat Jell-O, play on the popularity of portable snacks such as Yoplait's Go-Gurt....

Gadzooks Plants Seed In Girls' Lingerie Market.
January 1, 2002... Gadzooks appeals to young adults who aren't quite ready for Victoria's Secret with Orchid, a chain of stores targeting 14-22-year-olds. The stores, which opened in November, offer a combination of private-label and branded sleepwear, innerwear,...

Body Glove Tries On Kids' Shoe Market For Size.(Brief Article)
January 1, 2002... Body Glove, maker of water sports gear and apparel, introduces a line of children's footwear for spring 2002. The line, which includes sizes 10-13 and 1-6, offers a combination of water-inspired fashion products and true water performance...

Feld Refocuses Marketing Pitch From Moms To Kids.(Brief Article)
January 1, 2002... Feld Entertainment's Ringling Bros. and Barnum & Bailey Circus has always been promoted as a family event; however, most of the program's marketing efforts have been targeted to adults. Recently, the company reevaluated its marketing strategy...

Books Are The Latest Young Adult Accessory.(Brief Article)
January 1, 2002... The under-25 crowd is buying books for leisure reading at three times the rate of the overall market, reports The Wall Street Journal. Industry analysts cite new, non-literary marketing tactics such as readings in goth discos and Hollywood...

TV Taps Into Influence Of Tween Consumers.(Brief Article)
January 1, 2002... As broadcasters become aware of tweens' personal economic clout and influence on parental spending, they are developing programs to serve that audience, reports Multichannel News. An increasing number of advertisers are looking for programming...

Online Shopping Flounders With Kid Consumers.(Brief Article)
January 1, 2002... Despite teens' Internet savoir-faire and significant discretionary income, online shopping by consumers in this age group has failed to take off, reports USA Today. In the past year, several e-wallet-type services for kids such as DoughNet.com...

Marketers Fail To Restrict Mature Material.(Brief Article)
January 1, 2002... Fifteen months after the Federal Trade Commission indicted Hollywood for marketing violent material to children, little has been done to restrict minors' access to mature material, according to the Los Angeles Times. The FTC has given...

Soft Drink Marketers Seek Minority Teen Appeal.(Brief Article)
January 1, 2002... Beverage marketers are developing marketing campaigns to appeal to emerging majority teens, reports Advertising Age. Roughly one quarter of Americans are under age 18 and one third of those are Hispanic or black. Soft drinks are more popular...

Children Are Getting Fatter Faster.(Brief Article)(Statistical Data Included)
January 1, 2002... American children are getting fatter at an alarming rate, reports CNN.com. The percentage of overweight black and Latino kids has more than doubled in the past 12 years, while the rate for white children has climbed 50%. Health experts...

CONFERENCE CALENDAR.
January 1, 2002... Talking To Teens, January 23-25, Roosevelt Hotel, New York, NY. Sessions include "So What Do We Do Now?... Introducing Your Company to the Teen Market" and "Teens' World: Where It Connects and Separates from Ours." Contact: Institute for...

Young Adults Seek Health Information Online.(Brief Article)(Statistical Data Included)
January 1, 2002... Among online youth, 75% use the Internet to access health information, according to the Kaiser Family Foundation. More online youth look up health information on the Web than make a purchase (50%), check sports scores (46%), participate in chat...

Teen Girls Value Smarts, Still Want Good Looks.(Brief Article)(Statistical Data Included)
January 1, 2002... Although most teen girls say they would rather be smart than beautiful, their day-to-day behavior and overall outlook are guided largely by how satisfied they are with their looks, according to The Geppetto Group. When asked whether they...