Tire Review articles from November 1989

Tire Review archives from November 1989

Charged for extra profits: extra sales are as easy as testing and replacing worn batteries.
November 1, 1989... Charged for extra profits Although it may be too late to prepare for prime pre-winter battery sales, it is not too early to begin thinking about next year. Keep an eye open for cars with dead batteries getting jump-starts this winter and...

Suspension upgrades can boost bottom line. (high performance equipment installation)
November 1, 1989... Suspension upgrades can boost bottom line Everyone feels the wear as they grow older. Even great athletes lose a step or two late in their competitive careers. If a customer's vehicle needs suspension help - whether worn parts need...

Fiber-fortified tires: dimensionally stable polyester permits more widespread use of mono-ply tires.
November 1, 1989... Fiber-fortified tires Drivers of passenger cars and light trucks may think of tires as vehicle components that must be purchased every couple of years to ensure that their vehicles remain safe and dependable. For many, tire purchases...

Aucott: drive for the top: the president of Bridgestone/Firestone talks freely about the firms status, its dealer relationships and his own hopes for its future. (George Aucott) (interview)
November 1, 1989... Aucott: drive for the top Since the consolidation of Bridgestone (USA) Inc. and Firestone Tire & Rubber Co., much has been written and rumored about the future of the newly-formed Bridgestone/ Firestone, Inc. and its dealer relationships....

Tire brands 1990. (buyers guide)
November 1, 1989... Tire brands 1990 Whether unhappy with suppliers, unsure of the future because of recent tire company consolidations or simply interested in additional product lines, it's a fact that tire dealers are actively shopping for tire brands. ...

Winter service for heating/cooling. (column)
November 1, 1989... Winter service for heating/cooling Before Jack Frost and Old Man Winter show up to make life miserable for those living north of the Mason-Dixon Line, you should ready your customers' cooling systems for winter driving. Most people...

Italian firm dominates retread machine market. (Marangoni) (company profile)
November 1, 1989... Italian firm dominates retread machine market The Italian firm Marangoni is unique in the tire industry, playing a role in every phase of the life of a tire. It is present at the birth, extends the life through retreading and cremates used...

Poor insurance is no bargain at any price. (tire dealer business insurance)
November 1, 1989... Poor insurance is no bargain at any price In 1985, American businesses paid more than $105 billion for insurance. That's a lot of money to spend on a product that most buyers don't really understand. This lack of understanding usually...

Lack of space, but no lack of business. (Mike's Tire & Wheel Co. of Hattiesburg, Mississippi) (company profile)
November 1, 1989... Lack of space, but no lack of business Contending that he does more tire volume than anyone else in town, Mike Backstrom handles BFGoodrich, Multi-Mile, Toyo and nearly everything else. "If I don't have it, I can get it fast," says...