Tire Review articles from April 1990

Tire Review archives from April 1990

Tire makers return to core businesses. (Market Analysis) (column)
April 1, 1990... Tire makers return to core businesses As a tire store owner or manager, you wouldn't be expected to jump into another service segment - let's say exhaust work - if the facts showed that your return on investment would be nothing. Right? ...

Meeting the demands of belt and hose service. (merchandising)
April 1, 1990... Meeting the demands of belt and hose service As the newer automobiles become increasingly complex in design, the do-it-yourself home mechanic will no doubt find it more difficult to service the family car. With so many new features to worry...

Overcoming image is half the battle: if a competitor is unprofessional or a lowballer on price it hurts everyone. (focus on Valley Enterprises) (Retreading) (company profile)
April 1, 1990... Overcoming image is half the battle The expression "Put your money where your mouth is" is a common one. And Doug Geiger, owner of Valley Enterprises, is a person who can boast that he indeed does it. Geiger talks about the need for...

Build customer loyalty on value, not price. (focus on R.E. West Inc.) (Retreading) (company profile)
April 1, 1990... Build customer loyalty on value, not price It's a fact of life - some people like to purchase their needs in a package; others prefer to buy the items separately. There's no difference when it comes to commercial tire and service...

Dealer dilemma is focus of this month's show. (Scrap Tire Trade Show and Symposium)
April 1, 1990... Dealer dilemma is focus of this month's show Federal, state and regional approaches to handling the scrap tire disposal problem continue to abound. And they'll be examined en masse at the Scrap Tire Trade Show and Symposium portion of the...

Profits and quality fall, yet 'nothing's changed': when you're losing accounts due to product failures, someone has to shoulder the blame. (Retreading)
April 1, 1990... Profits and quality fall, yet `nothing's changed' Passing the buck is the easiest thing in the world, but it doesn't solve your problems. And when those problems are hampering the profitability of your business, you better stop passing the...

Radial tire repair procedures. (includes comments from dealers)
April 1, 1990... Radial Tire Repair Procedures There are more of them than ever on the road these days, and you can take advantage of and make profits from their increasing numbers. We're not talking about foreign cars, light trucks or even minivans,...

Battery, alternator and starter basics. (Service Tech) (column)
April 1, 1990... Battery, alternator and starter basics When an engine fires up at the first turn of the key, you hardly notice. When it cranks slowly or not at all, you're faced with the challenge of figuring out what's wrong. Sometimes the fault is...

Fix a ride complaint and name your price. (Service Supplement)
April 1, 1990... Fix a ride complaint and name your price Spring has sprung, and it's time to start thinking about how you're going to improve your suspension service sales in the months ahead. Winter potholes can take a considerable toll on suspension...

All signs point to a hot A/C market. (air conditioning) (Service Supplement)
April 1, 1990... All signs point to a hot A/C market Unless you've been on an extended vacation in Tahiti for the past year or so, you're probably well aware of the controversy over air conditioning refrigerant and related chlorofluorocarbons (CFCs)...

Tune-ups change, necessity doesn't. (Service Supplement)
April 1, 1990... Tune-ups change, necessity doesn't The traditional spring tune-up, like the traditional fall tune-up, may be a thing of the past. But in spite of the changes brought about by electronic ignition systems, computerized engine controls and...

Sell your expertise to cure brake woes. (Service Supplement)
April 1, 1990... Sell your expertise to cure brake woes What are your plans to boost your brake business this spring and summer? Do you plan to advertise? If so, will you be taking advantage of a brake supplier's co-op advertising program? Will you be using...

Fight for your share of exhaust profits. (Service Supplement)
April 1, 1990... Fight for your share of exhaust profits It doesn't take an experienced ear to detect a blown muffler, nor does it take a genius to install one. But it may take some salesmanship on your part to sell exhaust repairs to a customer who may...

Building business down in Mississippi. (G & H Tires Inc. and Deas Tire Co.) (company profile)
April 1, 1990... Building business down in Mississippi The building at 926 Howard Ave., Biloxi, MS, had been a BFGood-rich company store since the post-war 1940s. Then, about five years ago, Marvin Goggins bought it. As an independent, is it tough...