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EmailSherpa articles from September 2004
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EmailSherpa archives from September 2004
AUDIO SUMMARY: Email Deliverability 2004 Update Teleconference.
September 2, 2004... Permission mail deliverability rates are bad and getting worse. George Bilbrey, VP Return Path, fleshes out the problem and offers solutions.
-> The obstacles to permission mail are bad and getting worse.
Spam filters now stop 20% of...
Inspiring Online Marketing Turnaround Tale from Texas.
September 16, 2004... By Publisher Anne Holland
Like many marketers working for venerable brick and mortars, Shane McGlaun had to pitch long and hard to get his boss at Tyler Texas' Goods Pharmacy to let him experiment online.
After three years'...
New: 90-Days of Search Usage Data & What it Means for Your Marketing Plans.
September 23, 2004... By Publisher Anne Holland
Most marketers are so obsessed with their own search rankings (i.e. where your site and ads show up on search engines), that they may not always think about search from the other side -- how what people are...