EmailSherpa articles from September 2003

EmailSherpa archives from September 2003

Are Bounces Lying to You? Beware: New Email Filter Tactic May Slash Good Names from Your List.
September 3, 2003... "Arrrgh!" List owners already frustrated with the all-too-common problem of email filters stopping permission mail by mistake, now have a new problem to fret about -- bounce messages that lie to you. Over the past few weeks, we've been...

Surprising Email Test Results: Text vs HTML Survey Versions.
September 4, 2003... By Anne Holland, Publisher "Everyone talks in general about text vs HTML, but hardly anyone has specific test data they can share on it," Joanne Blatte, the editor of our upcoming Email Metrics Guide 2nd Edition, complained to me last...

2003 Email Metrics Survey: 2,327 Marketers Report Opens & Clicks Still Strong Despite Spam.
September 10, 2003... We don't want to see one more media mention or discussion group query about the so-called "death of email advertising." Because, guess what? According to 2,327 marketers in-the-field who reported their data in last week's MarketingSherpa...

New Survey Data: US Consumers Reveal They Only Want to Get Email From an Average of 16 Mailers Each.
September 18, 2003... The easiest way to get great email results is to send consumers exactly what they want. But, what do they want? On July 29-August 7th, researchers working on Quris' annual View from Inbox study surveyed 1,691 American email users,...

Google's getting into email newsletters - how it affects you.(Brief Article)(Editorial)
September 18, 2003... By Managing Editor Anne Holland On August 6th Google launched a beta-test of a brand new service -- emailed news alerts. You can bet that in the past month loads of people have signed up (although Google as usual can't confirm any...

Ouch -- AOL 9.0 is bad news for emailers. Here are some solutions ...
September 24, 2003... Reported by Lynda Partner AOL launched version 9.0 to its current members on August 19th and started heavy promotions (including a million dollar sweeps) last Wednesday. An AOL spokesperson told us they expect 30-50% of their current...

Why you should never run an ad just once.(Editorial)
September 25, 2003... By Managing Editor Anne Holland Although we normally write all our articles in-house, this Monday I saw such a useful piece in the Media Buying Academy's newsletter that I phoned up President Lee White Morrow and asked for her permission...