EmailSherpa articles from October 2003

EmailSherpa archives from October 2003

Exclusive Excerpt: The Permission Emailer's Guide to Avoiding Filters.
October 1, 2003... How much "good" permission email is filtered? -> According to EmailSherpa research, at the very least 4% of permission email is filtered even if there are no "bad" words and it's not HTML. According to Assurance Systems research 17% of all...

What I learned at the Shop.org show last week.(Brief Article)(Editorial)
October 2, 2003... By Managing Editor Anne Holland Last week, more than 800 execs from big retail Web sites got together in NYC at the Shop.org show. Here are my quick notes: - Key demographic trend: although most people think the economy is getting...

How to Keep Your House List Open Rate Above 50%: Lessons from Winery Email Campaigns.
October 8, 2003... On the surface, wine doesn't lend itself well to online purchase. "Say you're going to have a dinner party in a couple of weeks," explains wine e-marketing specialist Jeremy Benson, President Benson Marketing. "It's not like you're going...

Please don't pee in the email pool.(Editorial)
October 9, 2003... By Managing Editor Anne Holland This Monday morning I was enraged by a note from a marketing consultant on one of the email discussion groups I belong to. She wrote, "I tell my clients to test sending opt-out email because, it might work...

How to Make Your Email Graphics Compulsively Viewable: Inspirational Samples.
October 14, 2003... Most email art directors and mailers are fretting right now about two nasty developments that could rip the heart out of HTML campaigns -- AOL 9.0 and Microsoft Outlook 2003. In an effort to stop unwanted junk email, both AOL and Microsoft...

Emailing your male customers is more dangerous.(Brief Article)(Editorial)
October 16, 2003... by Managing Editor Anne Holland According to Doubleclick's latest annual survey of consumer attitudes about email, 65% of men are likely to think a company they've done business with is sending them unsolicited junk mail if the mail...

Why Every Mass Emailer Should Get Their Own IP Address: Call Your Broadcast Firm Today.
October 22, 2003... At the Email Deliverability Summit in San Francisco last month, I heard with my very own ears from ISPs that their filtering accuracy improves when the sending email list host dedicates their IP addresses by client. The exact quote escapes...

Should you be fretting about new email marketing laws?(Brief Article)(Editorial)
October 23, 2003... by Managing Editor Anne Holland The short answer is: yes, even if you are a permission mailer. If you are working on your budget for 2004 right now, make sure you include a significant investment in your customer and prospect database...

Why Your FROM: Email Address & Name Should Never Change:7 Rules plus AOL 9.0 & Outlook 2003 Visuals.
October 29, 2003... By Tech Editor Jill Keogh If you want to avoid filters and increase open rates, you will need to pick a static "FROM:" name and email that you use across all mailings to your house list. This becomes the email address that gets...