EmailSherpa articles from November 2003

EmailSherpa archives from November 2003

Adding Audio to Email Campaigns: Inspiration from 4 Marketers, 5 Tips, and 5 Vendors.
November 5, 2003... Audio clips in email can help your campaign stand out in a crowded inbox; encourage people to forward your email to their friends (especially if the audio is funny); and, get your point across to people who don't adore reading (i.e. 90% of the...

My AD:TECH Wrap-Up Notes for You.
November 6, 2003... Weird - yet good - show. "This is the eleventh AD:TECH," said show Chair Susan Bratton just before Tuesday morning's keynote. You'd think that any industry after 11 conferences would have stabilized. That there would be at least a...

Top 5 Email Sponsorship Ad Mistakes: Which Do You Make?
November 12, 2003... According to online media directors from a half-dozen leading agencies we interviewed recently, newsletter ads are the buy-du- jour. Why? Well, as we've reported, email still works astonishingly well as a tactic, but roughly 95% of the...

How to Avoid Lawsuits Over Your Email: Tips from a Mailer Who's Fighting One Currently.(RHC Direct)(Interview)
November 19, 2003... The, perhaps unfortunate, thing about the US legal system is that anyone can bring a lawsuit against anyone else at any time, regardless of whether there are actually any grounds. You don't have to break the law to be sued. Plus, even if...

Uproar over Anti-Flash Intro Survey Results.
November 20, 2003... By Managing Editor Anne Holland Wow - I don't think we've ever published anything that got such fervent, lengthy, opinioned responses as this week's article, '80% of Consumers Hate Flash Intros' (link below.) Some people thought the...