EmailSherpa articles from May 2004

EmailSherpa archives from May 2004

Personalize Landing Pages (Easily) for Higher Conversions.(personalized pages)(Editorial)
May 3, 2004... By Managing Editor Anne Holland Here's an idea that I think any site big or small could use to improve sales or lead generation... While surfing last night I typed "www.ilovebetty.com" on a whim to see if anything would come up. (Betty...

Special Report: Email Tactic Data from The Annual Catalog Conference -- Here's What You Missed...(catalog direct merchants )
May 6, 2004... How are catalog direct merchants incorporating email into their marketing programs? This week we went to the Annual Catalog Conference in Chicago to find out for you. Two trends stood out: #1. Email delivery is still a massive headache...

Three New Inspirational Out-of-Home Ads (Show Your Creative Director).(Outdoor advertising)(Editorial)
May 6, 2004... By Managing Editor Anne Holland I got stuck in traffic yesterday morning while driving over to sign the lease for our new offices. This is Rhode Island, so although I was on a main route, there was only one lane each way. Which meant I...

Six Tactics MyPoints Uses to Halve Email Bounce & Nondelivery Rates for its List of 10 Million.(legitimate commercial messages past filters)
May 12, 2004... MyPoints has around 10 million members in its program and, as David Rosen VP Marketing says, "if the email isn't getting through, we don't have a business." So you'd expect him to be despondent over the growing number of spam filters and...

Show Notes: Search Engine Strategies, Toronto May 2004 -- 7 Hottest Topics.
May 13, 2004... By: MarketingSherpa Metrics Editor Andrew Latzman Publisher's note: Andrew dashed off these notes as an internal memo for us. I thought you might enjoy them too. The conference had a strong turnout and there was good energy.I found the...

How Google's Gmail May Affect Emailers (Hint: Bad News).
May 20, 2004... By Anne Holland, Managing Editor During my speech on "5 Biggest Challenges for Online Sub Marketers" at our Summit in NYC last week, I told everyone to worry about Google's Gmail. Why? Because Google is going to insert paid...

How Microsoft's Deal with Ironport's Bonded Sender Affects Bulk Emailers.
May 20, 2004... by Contributing Editor, Janet Roberts What Does the Microsoft-Bonded Sender Deal Means to Bulk Emailers? Microsoft's recent agreement to pass users of IronPort's Bonded Sender program through its regular spam filters has some bulk...

How AmericanGreetings.com et al. Engage New Opt-Ins in One Day (or Sooner).(company newsletter)
May 27, 2004... By Contributing Editor Janet Roberts As soon as someone signs up for your company newsletter or requests more information, you have no more than one or two days to start moving that customer from passive observer to active consumer. ...