EmailSherpa articles from May 2003

EmailSherpa archives from May 2003

Exclusive Michael Wexler Interview Part II: The Future of Email Marketing & Publishing.
May 8, 2003... e-Dialog's Michael Wexler has been researching email metrics and use ever since he worked for then-start-up Hotmail. Now, in Part II of our exclusive interview he shares insights on: -> The problem with requiring confirmed subscriptions ->...

The death of email is *highly* overrated.
May 8, 2003... By Managing Editor Anne Holland "What's next now that email isn't going to work much longer?" was a question I saw posted on a marketing message board last week. Everyone is fretting, fretting, fretting about whether bulk mail...

New Survey Reveals Interactive Game Players Wish Game Makers Would Email Them More.
May 14, 2003... 60% of Americans over the age of six play interactive games. Men, women, teens, kids... it's a big, huge, broad demographic. Which is why even if you're not a game marketer, you should probably pay attention to the results of the new study...

Special Report Part II: Emailing to Seniors.
May 21, 2003... Email marketing to seniors (consumers aged 65-74) can be tricky -- they're getting older but don't like to think of themselves as old, they don't like to be told what they don't know but they want information, and they span the spectrum from...

Unwanted Email Hits Around 80% - Filters go into Overdrive.
May 22, 2003... By Managing Editor Anne Holland 15 minutes ago I got a call from my Dad. "I don't want to bother you at work," he said, "but you should know the email you sent me this morning about getting a trainer for your dog was flagged by my ISP...

How to Persuade People to Join Your Email List: 7 Copywriting Samples You Should Steal Ideas From.
May 28, 2003... Matt Mickiewicz, Founder SitePoint, told us he has a problem that's afflicting nearly everyone trying to garner email addresses with permission these days -- slowing conversion rates. A few years ago Mickiewicz could count on his site's...

Lab discovers people don't "see" right-side links.
May 29, 2003... By Managing Editor Anne Holland I have preached in the past that marketers with common sense would stick some important links on the right-hand side of Web pages because people read English left-to-right and most people click using their...