EmailSherpa articles from March 2004

EmailSherpa archives from March 2004

Tech nightmares happen even to the best of us.(system failures causes havoc)(Brief Article)
March 4, 2004... By Publisher Anne Holland I've come to the conclusion that any serious marketing training course should include sitting around cable TV to watch a few old episodes of Bewitched. Remember how Darren Stevens would be working away on a...

57% of Consumers Will Give Email Addresses to a Local Retailer -- How to Take Advantage of That Fact.
March 4, 2004... 57% of Consumers Will Give Email Addresses to a Local Retailer -- According to new data from Transact Media Group who've gathered 12 months of results from 100-small businesses in the Southeastern corridor, 57% of consumers will fill out a...

New Useful link: Feds Seeking Your Advice on CAN-SPAM.
March 11, 2004... By Contributing Editor Janet Roberts Anybody who relies on permission email campaigns had better put their coffee cups down and go tell the Federal government what they think about CAN-SPAM regulations that can hurt your business. The...

MarketingSherpa Experiment Diary: Can a New Desktop Application Replace Email Newsletters?
March 11, 2004... By Managing Editor Anne Holland Last Thursday, Thomas Korte, International Product Marketing Manager over at Google, emailed me, "I just wanted to let you know that your newsletter has recently started to be classified as spam :-( when it...

CAN-SPAM Update: 3 Precautions Many Marketers Are Overlooking.
March 18, 2004... As you've probably heard, last week the CAN-SPAM law suits started. And the first marketer in trouble wasn't a prototypical "bad guy", it was home improvement expert BobVila.com. If it can happen to Bob, it can happen to anyone. How...

Marketing Experiment Diary Part II: Responses Flood In.
March 18, 2004... By Managing Editor, Anne Holland Since we launched our new experimental service - Marketer's Desktop Resource Center - a week ago today, more than 500 of you have downloaded it. And everybody's been emailing me with feedback like...

Must-read Research Results on Search & Online Shopping.(Enquiro Search Solutions)
March 25, 2004... Wow - I just spent the past 45 minutes blowing off email and phone calls to read a brand new report on the results of a focus group Enquiro Search Solutions conducted last month. Although it focused on consumers, the data is highly relevant for...

Tips on AOL Email Delivery Challenges: Blocked Sites & Dynamic Blocking Increase False Positives.
March 25, 2004... By Contributing Editor Janet Roberts Did you know AOL now blocks member access to sites they suspect are run by major spammers? AOL's new policy is one of several initiatives, including the Dynamic Blocking and Version 9.0's filters...