EmailSherpa articles from March 2003

EmailSherpa archives from March 2003

Email List Owner Alert: Top 7 Preventative Measures to Stop Up to 70% of Your List From Going Bad.
March 5, 2003... In January, the news that 1.9 million attbi.com addresses were converting to comcast.net brought a collective groan from broadcast list owners. (Note: See below for an update on Comcast.) But that figure is *insignificant* when compared to...

Comcast's Transition Plans for @attbi Email Addresses Change in List Owners' Favor.
March 6, 2003... Today US email list owners can breathe a collective sigh of relief because Comcast has just informed EmailSherpa that they have revamped their transition plans for the 1.9 million @attbi.com email accounts they acquired last year. As you...

Quick Tutorial: How to Track Email ROI Metrics - New Solutions & Tips.
March 11, 2003... At first glance, the ROI of email might seem pretty darn simple. You compare your campaign costs to your sales and that's that. According to direct response marketing math and finance expert Robert Weinberg of RW Consulting, email is...

I just bought a car on eBay.
March 13, 2003... By Managing Editor Anne Holland Recently I moved from the city to the seaside, so it was time at the age of 40 to finally buy my first car. I figured it would be easiest just to surf classifieds on the Net. It was a horrible...

Emailing Market Research Surveys: How to Pick Lists, Incentives, Subject Lines & Estimate Response.
March 19, 2003... Email is the biggest trend in market research business. In the past two years, many traditional survey firms have switched from relying nearly 100% on postal mailed surveys to now relying 50% or more on email. Brett Lavoie, Operations...

Email List Hygiene 101 - How to Clean Your List, Plus 7 Ways to Stop Names From Going Bad.
March 26, 2003... When you review your latest house list counts, do you ever feel like you've been kicked in the teeth? You're working harder than ever before to convince people to join your email list.People are tired of email overload and wary of spam....