EmailSherpa articles from June 2004

EmailSherpa archives from June 2004

MarketingSherpa is Hiring for Two Positions -- Know Anyone?(Brief Article)
June 3, 2004... By Publisher Anne Holland While you were relaxing last weekend, I was screwing together vast amounts of furniture for our lovely new offices. (Take my advice, don't buy Ikea's Sonne organizer unless you have a power screwdriver and...

Special Report on Google Gmail: Six Concerns & Three Solutions for Emailers.
June 3, 2004... By EmailSherpa Editor Janet Roberts Worried about the ads Google serves into its Gmail email service? That could be the least of your problems. Yes, you could find a competitor's ad right next to your customer's order confirmation,...

Update Memo: Google's Gmail Goes Semi-Public via Clever Viral Marketing.
June 9, 2004... Last week we told you we expected Google's Gmail service to move from beta-tests to public launch roughly in August (which is par for the course for most Google launches.) Turns out we were slightly wrong. Gmail's already slowly...

Weekend vs Weekday Response Patterns.(CustomInk)(Brief Article)(Interview)
June 10, 2004... By Publisher Anne Holland "Our paid search click conversion rates go down nights and weekends," Marc Katz, CO CustomInk, told me when I interviewed him for this week's Case Study (story below.) "Click volume goes down, but the proportion...

Show Notes From INBOX Email Event in San Jose: Whitelisting is Hottest Topic - Should You Pay?
June 10, 2004... The stakes are about to go a lot higher in email delivery, but there are things you can do to protect your company and its campaigns. Here's what we learned over three days at INBOX: The Email Event in San Jose: -- ISPs and others that...

MarketingSherpa RSS Feed Launches (Plus, How to Add Our Headlines to Your Site).
June 17, 2004... By Anne Holland, Publisher Thanks entirely to your ceaseless nudging emails (you all know who you are), I asked our Web Tech Christian Vanek to switch priorities this week to bring you an RSS-feed. If you don't know what an RSS-feed...

Folksy Email Newsletter to Dog-Lovers Gets 96% Open Rate & Outstanding Sales: Tactics You Can Copy.( SitStay)
June 17, 2004... "Somebody who runs a business like ours needs to be a little bit touchy-feely," says Kent Krueger, officially VP/Chief Dog Spoiler of SitStay, a multi-million-dollar global business selling high-end dog supplies to consumers online. ...

Top 10 Stupid Email Mistakes for 2004.(email-marketing )
June 24, 2004... Disappearing graphics. Sending email to people who have already said they don't want to hear from you. Giving readers only one way to order. These are some of the biggest mistakes we've seen in email-marketing campaigns lately, and they...

Welcome to Affiliate Marketing Hell Week.(Cookie stuffing)(Editorial)
June 24, 2004... By Managing Editor Anne Holland Ouch. When affiliate management company Linkshare announced their Titanium Awards Winner last week for best performing affiliate of 2003, turns out the winner 24HourEDeals.com, was a cookie-stuffer. So...