EmailSherpa articles from June 2003

EmailSherpa archives from June 2003

Special Report: How Rising Junk Mail Rate Affects Legit Mailers: 36 Brands Accused of Spamming.
June 5, 2003... 46% of all email sent worldwide is now reportedly unwanted junk. An additional amount (that's higher than you think) is mail that recipients think is junk. We put together this quick report for broadcast emailers to help you understand how...

List of 25 Offers Emailers Who've Sent Mail to Spam Lists on Behalf of Legitmate Brands in the Past 24 Hours.
June 11, 2003... Here's a list of names we couldn't publish in today's emailed issue of EmailSherpa, because some of the names on it would have set off spam-filters. These are all mailers who have sent offers mentioning or on behalf of legitimate brand...

Big Threats for Emailers Part II: False Positives & Offers Sent to Junk Lists in Your Name.
June 11, 2003... In Part II of our special report on the ways in which legitimate brands can cope with the problems of spam-influx, we'll bring you solutions for three specific areas of concern: a. What to do when your mail is stopped by Corporate filters...

Almost 40% of Kelly Clarkson CD Buyers Sign Up for Content Sent to Their Desktop (Bypassing Email).
June 17, 2003... If you are a newsgeek, you may remember back in the mid-1990s when a much-trumpeted service called Pointcast offered news delivered straight to your desktop. Loads of people in corporate America downloaded the application so they could...

The List of Shame Continues: 25 Legitimate Brands Email Our Junk Box.
June 18, 2003... Several new brand names enter the List of Shame this week. Glory be - Omaha Steaks, who've been a repeat offenders in the past, were abruptly gone. Can we hope they've tightened rules on their affiliates distributing offers? However...

How Red Hat Has Kept its Email Newsletter Open Rates Higher Than Average for Four Years in a Row.
June 26, 2003... by Reporter, Lynda Partner The average email newsletter sent for marketing purposes gets about a 35% open rate -- if it's exceptionally well written and many of the names on the list are fairly new. But, since 1999, Linux software...

Weekly List of Shame: Martha Stewart Sending Junk Email.
June 26, 2003... The most alarming offer of the week -- one junk emailer is selling 23,700 email addresses of marketers who have purchased Pay Per Click ads via FindWhat. (The FindWhat folks will probably freak when they learn about it. Talk about a junker...