EmailSherpa articles from July 2004

EmailSherpa archives from July 2004

CAN-SPAM Study Results: Brand Marketers Change Tactics as Spammers Scoff at the Law.(Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003)
July 1, 2004... Today it's six full months after CAN-SPAM became law. What's changed? More than you think.... Since February 1st, 2004, EmailSherpa's been conducting a secret study. We planted two seed email addresses on the Web where they could be...

Are You Compliant with California's New Online Marketing Law? 2 Tips, 3 Grey Areas, & a Useful Link.(2003 Online Privacy Protection Act)
July 7, 2004... By Publisher Anne Holland Do me a favor -- open another window on your computer as you read this and click over to your site's Privacy Policy. Why? Because California's 2003 Online Privacy Protection Act just kicked in July 1st 2004,...

Marketing Lesson From Campaigning in New Hampshire.(Political campaign by Stacy Cornell)(Brief Article)(Editorial)
July 15, 2004... By Managing Editor Anne Holland Our Editorial Assistant Stacy Cornell drove up to New Hampshire last weekend to campaign for her chosen presidential candidate. New Hampshire is a swing state, so things could go either way. This means...

Copywriting Tip -- Swipe Exact Wording from Prospects' Notes.(Brief Article)
July 22, 2004... by Publisher Anne Holland We're hiring (yes, again), so I've been plowing through stacks of resumes emailed in response to ads I've placed. The quickest way to sort the pile is by glancing at cover letters to see if they refer to...

The Ultimate Email Glossary: 180 Common Terms Defined.
July 29, 2004... Below are email terms you're most likely to come across as you deal with the email process, building your list, creating and sending messages, or dealing with your IT department or broadcast vendor. Note: See something missing? Email us at...

The Ultimate Email Glossary: 178 Common Terms Defined.
July 29, 2004... Below are email terms you're most likely to come across as you deal with the email process, building your list, creating and sending messages, or dealing with your IT department or broadcast vendor. Note: See something missing? Email us at...