EmailSherpa articles from July 2003

EmailSherpa archives from July 2003

5 Painful Lessons on Picking and Switching to a New Email Broadcast Service.
July 9, 2003... by MarketingSherpa's Publisher, Anne Holland Just like everyone else in the US Northeast, I've been incredibly stressed and cranky this year because we've had fewer than 30 days of sunshine since January. (Seattle, now I really feel your...

Delayed Email Responses May Convert Better.
July 10, 2003... By Managing Editor Anne Holland I just learned something cool from our new B2B reporter Srikumar Rao (you may know the name -- he used to write on marketing for Forbes.) Srikumar said he's seen B2B email campaign data that shows the...

How to Rent Email Lists -- Without Fear (Or Shame).
July 16, 2003... -> Quick intro note: When list broker Josh Perlstein, Executive VP Response Media, saw one of his client's names - Olay - on EmailSherpa's List of Shame a couple of weeks ago, he contacted us a heartbeat later. "As a policy, we check DEEP...

Left-hand vs. right-hand links, reader feedback.
July 16, 2003... By Managing Editor Anne Holland Thanks to all of you who wrote me in response to last week's SherpaBlog. Here's a quick summary of what I've learned from you: - Pages must print: If you decide to switch right-hand links to the...

Email Delivery Summit Notes: Warring Camps Reach Peace Accord & Start Solving Spam & Over-Filtering.
July 17, 2003... By Anne Holland Wow -- in an eight-hour closed-door Summit yesterday, the Email Management Roundtable may have come up with a solution to much that ails the email world. If it works out, false positives, filter headaches, and spam overload...

How Vancouver Won the 2010 Winter Olympics: Gorgeous Multi-Step Email Campaigns to VIPs.
July 23, 2003... CHALLENGE: "The rules of engagement really changed after Salt Lake City," Michael Cameron, Vancouver's Olympic Bid Advertising & Events Director, explains. "No sponsored flights, no inviting IOC (International Olympic Committee) members to...

Email Marketing to Tweens ( Kids Ages 8-12): COPPA Loopholes, Demographics, Creative Samples.
July 30, 2003... Tweens are a $260 billion market in the US - but hardly any marketers are emailing them. Here's what you need to know: The bad news is it's not an easy demographic to market to. Tweens, kids caught in the middle between the childhood...