EmailSherpa articles from January 2004

EmailSherpa archives from January 2004

The New Metrics Frontier: Predictive Modeling for Email Campaigns -- Two New Tools Reviewed.
January 7, 2004... Predictive modeling, the science of analyzing past campaign results in order to forecast and proactively improve future results, has long been the holy grail of direct marketing. The question is, can predictive modeling be applied in any...

The Big 3 Market Positioning Mistakes & How to Avoid Them.
January 8, 2004... By Managing Editor, Anne Holland Poor Gord Hotchkiss. He's the CEO of an optimization firm called Enquiro. We were chatting on the phone the other night about 2004's challenges for the search optimization (the fact that nobody really...

EXCLUSIVE: AOL Sources Confirm Existence of New Enhanced White List.(America Online Inc., Internet service providers)
January 14, 2004... Today knowledgeable sources inside AOL confirmed to EmailSherpa that the rumors of a new so-called "super-whitelist" are correct. It's not just planned - it's already in operation. The new whitelist - formally called the Enhanced White List...

Why our email newsletters have ceased carrying outside paid advertisers.(Brief Article)
January 15, 2004... Thanks to your support, as of Jan 1st 2004, our newsletters ceased carrying paid ads from external sponsors. I'd like to stress that our ad sales guy, Dan Zebroski was doing a great job (in fact he was about to sell out most slots for first...

Update Memo: CAN-SPAM Good News & Bad, Bad, Bad, Bad News.(Column)
January 21, 2004... By Anne Holland, MarketingSherpa Publisher Legal disclaimers: We are not lawyers, please consult your own legal counsel for advice. Also, no part of this article may be reprinted or quoted out of context. Thank you. On the day before...

Which Converts Better: Slick vs. Boring eRetail Site Design.(Editorial)
January 22, 2004... By Managing Editor Anne Holland "It was shocking," Philip Krim, Marketer for The Sleep Better Store told me. "We really, really loved our site redesign. We were impressed with it. I was hoping for an immediate 20-30% sales jump. But, it...

Nifty Paid Search Test for You to Try Out.(Brief Article)
January 29, 2004... By Managing Editor Anne Holland When I was interviewing Forrester Research's Claire Powell for our new Case Study (link below), she mentioned they have tested a way of coming up with keywords for Google AdWords: Instead of just putting...