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How to Get (And Track) a High Volume of New Opt-Ins: Lessons From USAToday.com's Email Newsletters.
February 4, 2005... USAToday.com just started publishing email newsletters less than 18 months ago, so they had a lot of catching up to do to get opt-in readership lists worth talking about.
How do you grow opt-in lists very quickly on a low per-name budget,...