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EmailSherpa articles from February 2004
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EmailSherpa archives from February 2004
Ads on Foreheads (Literally).(Brief Article)
February 5, 2004... By Managing Editor Anne Holland
Tuesday afternoon you should have gotten an email from us with the link to the 'Marketing Wisdom 2004: 99-Best Real-life Stories & Tips' Report. (http://wisdom.marketingsherpa.com)
I heartily recommend...
Email Test Royalty Share Hard-won Test Results: joann.com.
February 5, 2004... Unless you're into handicrafts, you may not have ever heard of Jo-Ann Stores and their accompanying eretail arm, joann.com. Which is a shame, because you may be able to learn a lot from them on the email front.
In fact, we collectively dub...
How to Handle Challenge Response Filters Affecting Up to 10% of Your List.
February 11, 2004... By Email Editor Janet Roberts
The last mailing you sent out didn't reach as many email addresses as you thought it did. One to 10 emails per 1,000 (roughly 5,000 on a 1-million name list) are sitting in bulk-mail folders somewhere, waiting...
Have you tested celebrity-spokesperson audio in ads?(Brief Article)
February 12, 2004... by Managing Editor Anne Holland
I get incredibly frustrated when I hear about a new marketing idea, but no one has any real-world results data.
This week I called around to a bunch of marketers who'd added a spokesperson headshot plus...
San Diego Hair Salon Tests Local PPC Ads.
February 19, 2004... This week the New York Times ran a story that began, "Can small businesses be persuaded to pay for online advertising even if they do not sell their products or services on the Web?"
Well, hair salon owner Jet Rhys, told me the answer is,...
How Big Companies are Testing RSS Feeds to Circumvent Email: RSS 101 + Useful Links.(Rich Site Summary)
February 19, 2004... By EmailSherpa Editor Janet Roberts
Getting the wrinkles ironed out of your email program? Figured out a CAN-SPAM compliance program? Don't rest on your laurels. You might be facing a defection of customers who want to bypass email for a...
Your vendor nominations please...(Buyer's Guide)(Brief Article)
February 26, 2004... I'd like your input for some Buyer's Guides projects we're working on.
Whether you are a client, a potential client, or a vendor yourself, you can nominate any company you chose to these Guides. Every single nominated vendor will be...
How Ebates Converts 20-40% of Its First-time Visitors into Email Sign-ups.
February 26, 2004... By Contributing Editor Janet Roberts, janetr@marketingsherpa.com
Pop-ups are one of the Web's most hated ad formats, but they actually help shopping gateway Ebates convert between 20 percent and 40 percent of first-time visitors into...