EmailSherpa articles from December 2003

EmailSherpa archives from December 2003

Viral Rich Media Email Campaign - 5 Practical Tips, Samples, and Useful Data.
December 3, 2003... CHALLENGE: Chuck Armstrong CEO of J.A.M. Records is also on the Board of Swaziland's Royal Initiative to Combat AIDs. Now that more than 28.5 million people in southern Africa are HIV-AIDs positive, Armstrong wanted to do something to help. ...

Best Email Landing Page of the Year - San Francisco's Incredibly Clickable Day Planner.(Convention & Visitor Bureau)
December 10, 2003... CHALLENGE: San Francisco's Convention & Visitor Bureau had a typical problem - they'd been collecting emails with permission for a while, but there was no program in place to send anything out to them. When the list hit 30,000, the...

The Ugly Side of Search Optimization.(Editorial)
December 11, 2003... By Managing Editor Anne Holland A MarketingSherpa reader (who asked to be anonymous) called me up last Friday afternoon to say, "I'm sorry - I just hired the bad guys to do my search engine optimization." He explained he was...

Whirlwind of Attacks Against Spammers.(Brief Article)(Editorial)
December 18, 2003... By Anne Holland, Managing Editor At 5:45pm last Thursday I was in the midst of wrestling with the next day's editorial, when Andy Sernovitz of GasPedal Ventures called me up out of the blue. "They've caught Gaven Stubberfield!" he...

Since You Can-Spam Now, Why Follow Opt-in? Why Permission Practices Remain Critical.
December 23, 2003... By Tech Editor Jill Keogh Legal disclaimers: We are not lawyers, please consult your own legal counsel for advice. Also, no part of this article may be reprinted out of context. Thank you. If stopping spam was a no-brainer solution,...

Urgent Memo: How CAN-SPAM May Affect Permission Email Marketers & Publishers.
December 23, 2003... From Managing Editor, Anne Holland Dear MarketingSherpa Reader, I'm writing you today to admit I'm guilty of a major misjudgment. And, I'm concerned you may be as well. It's about CAN-SPAM. When I first heard about the new Act, I...

Urgent Memo: How CAN-SPAM May Affect Permission Email Marketers & Publishers.
December 23, 2003... From Managing Editor, Anne Holland Dear MarketingSherpa Reader, I'm writing you today to admit I'm guilty of a major misjudgment. And, I'm concerned you may be as well. It's about CAN-SPAM. When I first heard about the new Act, I...