EmailSherpa articles from August 2004

EmailSherpa archives from August 2004

Three Unexpected Lessons on IT Marketing.(IT market senario.)
August 5, 2004... By Anne Holland, Publisher Last week I interviewed Jay Habegger, CEO Bitpipe, in a teleseminar they were doing for their clients. Jay actually used to be a CIO himself, so he had some great insights from the "other side of the fence" for...

Spam Laws Affecting US Marketers Emailing Canadians, Europeans, Brits, & Aussies + 21 Useful Links.(legal issues)
August 5, 2004... OK, now that you comply with CAN-SPAM, you should consider the rest of the English-speaking world who might be signed up on your lists. We took a deep breath and dived into the complex world of international spam law for you. Here's a summary...

5 Content Ideas for Optimizing Your Site to Get More Organic Search Engine Traffic.(Brief Article)
August 12, 2004... By Publisher Anne Holland MarketingSherpa reader Barry W. Dennis of Netweb/Omni wrote me today, "I participate in all or most of the Paid ranking services by Google, etc. Because my competitors want that Number 1 ranking as well, they...

Update: The State of the Free Email Industry - Action Points for Marketers.
August 12, 2004... by Contributing Editor Mark Brownlow Despite recent retrenchment in the sector, free email addresses still make up a big chunk of house lists, particularly for business-to-consumer marketers. Gmail's arrival in April shook up an industry...

How to Ultra-Segment Your List to Increase Response Rates, Lifetime Value, and Offline Sales.
August 19, 2004... CHALLENGE: Although Cetaphil(R) skin care products compete with the likes of Dove and Neutrogena on retail shelves across America, maker Galderma Laboratories doesn't do TV, radio, print or other mainstream ad campaigns to support sales. ...

Alarming New Trademark Infringement Data on Search Ads: Top 100 Brands Not Protecting Trademarks.(Brands and Trademarks.)(Column)
August 20, 2004... By Publisher Anne Holland I'm not sure why, but such is the nature of PR people that they almost never include clients' URLs in press releases or emailed story pitches. So I frequently go to search engines to find somebody's client's site,...

Avon's Advanced Email Tactics (How to Keep Both Sales Reps and Customers Happy).
August 26, 2004... When it comes to email, Avon's 118-year success as an offline brand is both boon and challenge for Director eCommerce Pattiann McAdams. Boon because there's a lot of brand affinity to work with. Challenge because she doesn't want to do...

Can Your CEO Speak at Our B-to-B Lead Gen Summit?(the question hour.)
August 26, 2004... By Publisher Anne Holland Yeah! This week I finalized the speaker line-up for our upcoming Business-to-Business Lead Generation Summits in DC & SF (more info at http://www.sherpastore.com/store/page.cfm/2167 ) Your nominations and...