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EmailSherpa articles from August 2003
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EmailSherpa archives from August 2003
Adding IM Reply Option to Email Campaigns: Results Metrics, 5 Tips & 6 Vendors.
August 7, 2003... Reported by Lynda Partner
Offline direct response marketers' tests proved years ago that the more ways you give people to respond, the more overall orders you'll get.
That's why mailed and televised campaigns always include phone,...
Switching from text-only to HTML: Ouch.
August 7, 2003... By Managing Editor Anne Holland
Having published hundreds of articles about HTML email, I have to admit that I had *no idea* how hard doing it ourselves would be.
The design was the fun part.
First I picked a simple color palate...
High-impact Email Writing Part I: Useful Lists of Short Words, Strong Verbs, and Blah Words.
August 13, 2003... Do you have to copywrite persuasive email blasts, email newsletters or sales letters? You've probably heard the advice "write short for email".
It's easy to say, but how do you really do it?
Whenever we hire a new writer here at...
Virus-Attack Advisory for Major Emailers: Four-Step Checklist.(Brief Article)
August 20, 2003... As you're probably aware there's a massive email virus attack underway today. It's been escalating over the past 72 hours and now the situation is critical.
In addition to this, we've learned some office buildings in Manhattan are still...
High-impact Email Newsletter Writing Part II: How to Use Strong Bold Words in Your Intro.
August 20, 2003... The absolute hardest part of writing for your company email newsletter (or press releases) is doing the intro.
That's because most of us were taught in school to start with a broad generalization ("Business is picking up for everyone") and...
Tips for Emailing During a Virus-Attack.(Brief Article)
August 21, 2003... By Managing Editor Anne Holland
Welcome to the worst email virus week apparently in history. How will it affect marketers? I popped out a special Four-Point Alert to our EmailSherpa newsletter readers yesterday. It's very quick, and I hope...
How eDiets Keeps 13 Million Email Opt-Ins Reading, Clicking & Buying from Daily Emails.
August 27, 2003... "For all the money we spend on banners, email accounts for half of our sales," says Sheryl Gatto, eDiets' VP of Marketing. Considering that eDiets spends millions on banners, that's really saying something about the significance of email.
...