EmailSherpa articles from April 2004

EmailSherpa archives from April 2004

How to Create, Manage, & Use a Do Not Email List for Protection from CAN-SPAM Lawsuits - Part I.
April 1, 2004... By Contributing Editor Janet Roberts Think you're safe from CAN-SPAM lawsuits because you run a strict permission-based program and never use anybody else's lists? Think again. The real key to meeting the new Federal email regulations...

1.4% Email Double Opt-ins Click AOL Spam Complaint Button.(America Online Inc.)
April 1, 2004... By Managing Editor Anne Holland Ever since AOL's version 9.0 launched late last Summer, many emailers have been complaining vociferously that the "report as spam" button was far too easy to click, so consumers were clicking it by mistake...

Eyeblaster Introduces Smellblaster - Online Ads That Smell.(Smellblaster (TM))
April 1, 2004... At last a true use for dayparting! Eyeblaster, the leading rich media ad format, announced today the launch of Smellblaster (TM). "Imagine - you're surfing the Net late at night, when suddenly an ad for pizza floats across your screen, and...

How to Use a Do Not Email List for Protection from CAN-SPAM Lawsuits - Part II: Vendors Profiled.(email advertising)
April 8, 2004... One of the biggest concerns we hear from marketers about do-not-email (DNE) lists is how to secure them -- not just from random hackers but from rogue affiliates, as well as staffers at a third-party suppression service. In this second...

Phishing Email Fraud Attacks Up 50% - How to Protect Your Brand.
April 15, 2004... By Contributing Editor Janet Roberts Although your Web site may be ultra-secure to protect your customers' credit card data and other personal financial information, your biggest threat can come from a criminal who won't even try to hack...

Text-Only Email Design Pitfalls & Guidelines: More Critical Than Ever (Especially for AOL Mailers).
April 22, 2004... Never underestimate the power of text when trying to crack Fortress AOL: Switching from HTML to text messages recently helped retailer Harbor Freight Tools go from zero to almost 100% delivery to 300,000 addresses practically overnight....

New Data: 40% of consumers zap cookies weekly -- popular sites' monthly uniques may be inflated.
April 22, 2004... By Managing Editor Anne Holland If you're an online ad media buyer, an e-retailer concerned with conversion data, or anyone else who analyzes site stats for a living, unique visitor counts are a critical metric. However, various...

Top 10 Ways to Sabotage Your Viral Marketing Program (Yes, You're Probably Doing One of Them).
April 29, 2004... By EmailSherpa Editor Janet Roberts Two key factors in creating a successful viral marketing message -- who sent the message and which company is being promoted -- were missing from nearly half of the Web sites, according to an informal...