EmailSherpa articles from April 2003

EmailSherpa archives from April 2003

Surprising Results from HTML Newsletter Tests: Now it's Safe to Use Cascading Style Sheets.
April 2, 2003... The folks at ChristianityToday.com who publish a variety of email newsletters to their 600,000 subscribers, have been yearning to switch from text-only to HTML for years now. But, they held off until this Monday morning. "In previous...

How to Create a Viral Email Campaign That Circles the Globe in 15 Minutes (Sample Included).
April 9, 2003... CHALLENGE: LifeWay Christian Resources already had one viral marketing success under their belt when they looked at ways to promote their new online bible study course, hosted by well-known personality Beth Moore. So when the viral route...

How Great Branding Can Kick You in the Teeth.
April 10, 2003... By Managing Editor Anne Holland I am sitting here drinking out of my official Google mug feeling incredibly guilty yet righteous. As you know, if you read the Special Issue we emailed you on Monday afternoon, we just outed Google for...

How to Use Email to Market to C-Level Execs: Top 4 Dos & Don'ts (Hint: Don't Rent Lists).
April 16, 2003... Mid-large company CEOs are very hard for marketers to reach. These CEOs send underlings to trade shows; they have assistants (aka the dreaded gatekeeper) whose role it is to filter out unwanted calls and junk mail; and, the media they read...

The Time of Day Myth, Segmentation & Best From Address: Email Researcher Shares Tips.
April 23, 2003... Email researcher Michael Wexler has a weird-but-perfect background for his job. He was in grad school studying to become a psychology professor specializing in the field of personal relationships, when one day a friend phoned him up from a...

The Anti-Spam Battle is Joined and Permission Emailers are Caught in the Crossfire: 7 Tips to Help.
April 30, 2003... Over the past few days the whole anti-spam movement seems to have reached critical mass. - This morning three days of hearings started over at the FTC in Washington DC, with all sides of the debate weighing in (and no doubt arguing...