EmailSherpa articles

Recent articles from EmailSherpa

How to Get (And Track) a High Volume of New Opt-Ins: Lessons From USAToday.com's Email Newsletters.
February 4, 2005... USAToday.com just started publishing email newsletters less than 18 months ago, so they had a lot of catching up to do to get opt-in readership lists worth talking about. How do you grow opt-in lists very quickly on a low per-name budget, and maintain high readership quality? Director of...

Alarming Research Results: Average Email Open Time is 15-20 Seconds -- Recommendations for Emailers.
January 13, 2005... Sponsor: Get your Email Marketing Stats Guide for 2005 ~~~~~~~~~~~~ MarketingSherpa's 2005 Email Stats Guide helps you: >> Compare your opt-in, open, click, and conversion rates to the norm for B-to-B and B-to-C >> Strategize your 2005 plans & forecast results >> Convince your...

Got a Great Blog on Marketing, PR, or Advertising? MarketingSherpa Wants to Sponsor You.(public relations)
January 10, 2005... By Anne Holland, Publisher Are you doing a great Blog on the topic of marketing, advertising, business lead gen, or public relations? Please do let us know because we want to sponsor you. Yup. Every year I try a marketing experiment and this year it's sponsoring blogs. (Last year it...

CAN-SPAM 2005 Reality-Check: How the FTC's Newly Finalized Definitions Really Affect Emailers.(Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003)(Federal Trade Commission )
January 6, 2005... Note: We are not lawyers, nor did legal counsel review this article prior to publication. Please check with your own lawyer for help. The FTC's final rulings on the CAN-SPAM Act were published Thursday, December 16, 2004 -- exactly one year to the date that the Act was first passed. ...