Wireless Business Forecast articles from October 2006

Wireless Business Forecast archives from October 2006

Startup Shakeup: What Mobile ESPN's Demise Really Means.
October 5, 2006... The early demise of Disney's Mobile ESPN (or ESPN Mobile - whatever, doesn't matter now) is more than a warning shot fired across the mobile virtual network operator (MVNO) business-model bow. It may signal a shakeup of wireless startups...

NYC Marketing Confab: Madison Avenue Talks Wireless.(cellular advertising)
October 5, 2006... Last week was "Advertising Week" in New York City, with a slate of shows and conferences that brought together the scions of marketing. Media and audience fragmentation was a persistent topic all week, and so wireless seemed to be on...

Short, Sweet, Neat: Clear Channel's 'Blinks'.
October 5, 2006... What does an innovation in radio advertising have to do with the mobile industry? There's a lot that mobile marketing-and-data services could learn from Clear Channel's new and innovative "blinks" ad format. Launched late last month...

The Summer Spike: Content Usage Climbs With The Temperature.
October 5, 2006... After months of relative ennui, mobile users started embracing mobile content this summer, according to the latest benchmarks from M:Metrics. Almost all categories of content usage were up in August, from photo messaging (up 8.2 percent) to...

Crisp Wireless: Playing With The Big Brands.
October 5, 2006... Another day, another major media brand launches a mobile presence. In the last month alone, Wireless Business Forecast has seen mobile portals emerge from The Washington Post properties (Newsweek, Slate, The Washington Post), and from the...

Games...Take Me Away.(mobile gaming and women)
October 5, 2006... Here is an important message for mobile game designers: Women, who constitute an overwhelming majority of casual online game players, want to be relaxed. While men play casual games for the challenge, women, mostly middle aged, play for the...

Ads For Content: It's A Deal!
October 5, 2006... Two recent surveys indicate U.S. and worldwide mobile users are ready to accept mobile advertising, but the value proposition has to be clear and the ads themselves need to be relevant. Mobile-marketing and -content provider enPocket is...

Plugging In: Smart Talk About Wireless.
October 5, 2006... Calling In iPod Dominance While Creative, SanDisk and now Micrososft all take their shots at Apple iPod and its 70-percent market dominance this Christmas, BusinessWeek says the real threat is from cellphones. It praises the new...

Cracking The Short Code To Mobile Marketing.
October 19, 2006... Consumers are responding to short-code marketing messages, according to the latest trend report from M:Metrics. The self-described "first definitive mobile marketing metrics" shows that 7 percent of U.S. mobile users have responded to...

UpSnap Works Outside The Mobile Search Box.(UpSnap Inc.)
October 19, 2006... Even as the major Web brands like Google, Yahoo! and now Ask try to extend themselves to mobile, the mobile-centric startups like UpSnap remain true to their vision of offering unique service to this platform. It is not about the search...

Live From DigitalLife: Ask.com Joins The Mobile Fray.
October 19, 2006... Alternative search engine Ask.com offered DigitalLife expo attendees one of the few wireless industry rollouts timed for the show last week. It launched Ask Mobile, a directory-centric search service available free on WAP decks at...

Live From DigitalLife: Someone Throw Us An Interface.
October 19, 2006... The wireless presence at this year's DigitalLife pre-holiday gadget-fest in New York City was underwhelming at best and a bit disconcerting at worst...at least if you were looking for signs of convergence. Ziff Davis has been running the...

AirG: Building A Village Out Of Thin Air.
October 19, 2006... "Mobile community" is a buzzword that is as noisy and persistent as, well, a buzzing gnat. And yet, few people in the industry seem able to define what exactly constitutes mobile community. Is it MySpace on handsets, a pre- existing social...

Plugging In: Smart Talk About Wireless.
October 19, 2006... Getting Some AirPlay AirPlay, a company approvingly profiled by Wireless Business Forecast a year ago, seems to have emerged as a rising star among investors and traditional media. The company simulcasts mobile-game complements to TV...

TheWeek: Naturally Mobile.
October 19, 2006... Print magazines have a tough job making the move to mobile. Some brands, including Consumer Reports, have a set of services like product ratings and reviews that are perfect for mobile. Others, like Maxim and Sports Illustrated, have babes...