Wireless Business Forecast articles from November 2006

Wireless Business Forecast archives from November 2006

No Big Media Required: JibJab's Web-To-Wireless Success.(wireless communications services)(Company overview)
November 2, 2006... The meteoric popularity of YouTube, the massive trend in viral video, and the rising popularity of wireless clipcasting can be traced to the 2004 presidential election. No, Bush and Gore had nothing to do with the latest cross-platform...

WBF Analysis: The Mobile Search 'Revolution' May Be Waiting.
November 2, 2006... How important is mobile search to the future of the wireless content ecosystem? Much of the trade press surrounding the slow evolution of mobile search revolves around the decision carriers currently are making about which third-party search...

Trading On MMS: Hook Mobile's 'Survivor' Tie-In.(multimedia messaging service, mobile marketing trends and forecast)(CBS Broadcasting Inc.'s marketing of its television program)
November 2, 2006... For all of its potential power as a media vehicle, content-swapping platform and marketing tool, MMS remains a channel principally for photo sharing. It is under-used by marketers and media distributors and pretty much un-promoted by the...

Analysis: Amp'd Mobile -- The Brains Behind The Hype.
November 2, 2006... Youth-oriented and vastly under-subscribed mobile virtual network operator (MVNO) Amp'd is trying to energize a secondary revenue stream by distributing its content to other carriers and to other markets. "Amp'd Live" will be a collection of...

Gamers Love To Phone It In.(mobile gaming survey)
November 2, 2006... Even as many mobile-game developers flee from the core gamer market and embrace simpler casual game design, it is important to keep in mind that the video-game generation is a prime demo for cellphones. Ziff Davis, publisher of Electronic...

SMS University: Mobile Campus Teaches Colleges The Art Of Texting.(SMS broadcasting service launched, short messaging service)
November 2, 2006... While much of the wireless industry piles into the content space as it looks to turn the handset into yet another media platform, other companies are slipping beneath industry radar and yet wisely leveraging the core functionality of mobile...

Plugging In: Smart Talk About Wireless.(Comcast Corp. launches video-content delivery system)(mobile video sharing tips)(Veeker.com launches new mobile video-sharing service)
November 2, 2006... >>YouGoog Video On Phones Some enterprising dweebs have figured out how to use Google search to access and download video directly to certain phones. It's a complex hack of programs and mobile Web moves, but it illustrates what Google...

Analysis: Yahoo!/Vodafone Shows Off Mobile Ad Muscle.
November 16, 2006... In a deal that certainly will be brought up in its meetings with U.S. carriers, Yahoo! partners with U.K. powerhouse Vodafone to be its exclusive display-advertising provider. This appears to position Yahoo! as a mobile ad server and ad...

Review: GMail Mobile Ups Google's Pocket Cred.(Google Inc.)
November 16, 2006... Google is trying to reinvent not only the Web but digital business models as well. Following Web 2.0 principles (if there really are such things), it eschews the old school of product development that put big bets, R&D money and marketing...

Replay: Ad-Supported Gaming's First-Inning Score Card.(GreyStripe)(GameJump.com)
November 16, 2006... Several months ago, Wireless Business Forecast reported on the novel, ad- supported, free gaming service GameJump.com. Among the many attempts to support gaming or downloadable mobile applications of any kind with dynamically served ads,...

The 8-Year Overnight Success: Mobile Models Catch Up To go2.
November 16, 2006... Back in 2005, they probably thought Lee Hancock, CEO of mobile search and directory network go2, was a bit crazy when he suggested advertising would support mobile content. "I was in the minority in 2004 and 2005," he recalls. "Everyone...

Analysis: Verizon's YouTube Moment.
November 30, 2006... Surprising no one, Verizon Wireless announced that YouTube clips will appear on its VCast multimedia service. This is a limited-time exclusive partnership, but neither party disclosed the length of the exclusive deal. Apparently, the model...

Maxim Mobile: Print-To-Phone Goes To Version 2.
November 30, 2006... When Maxim's publisher Rob Gregory first tried a "mobile" issue of the famed men's magazine back in May, he had trouble attracting more than a few general product and wireless sponsors to the idea, despite his brand's lead position on the...

The New Avatars: Wirefly's Odd Ringtones.
November 30, 2006... What more can the mobile world do to sell ringtones, we ask? Go video, of course. Video ringtones will be a hot topic in 2007, especially as cross-carrier multimedia messaging service (MMS) compatibility kicks into gear. Aggregators and...

I Can't Believe It's Not An Off-Air Campaign.
November 30, 2006... The "I Can't Believe It's Not Butter (ICBINB)" 'Kitchen of Love' WAP microsite may not represent a true milestone in mobile marketing, but it feels that way. The robust WAP site, accessible at wap.icbinb.mlogic3g.com, represents the current...

Motorola Lands Six-City BT Wi-Fi Mesh Order.
November 30, 2006... Motorola has won what is believed to have been a hotly contested battle to provide the Wi-Fi mesh infrastructure for a half-dozen cities in the U.K., the first tranche in the BT Group's ambitious "Wireless Cities" program. Coming one day...

Plugged In: Smart Talk About Mobile.
November 30, 2006... >>No MySpace Mobile Lite The newly appointed head of mobile for MySpace in Europe, Jean-Paul Sanchez, outline for Mobile Europe the vague master plan for bringing the brand to handsets. Talking about porting the "core functionality" of...