Wireless Business Forecast articles from February 2008

Wireless Business Forecast archives from February 2008

The Mobile Media Review: Super Bowl, Supermarkets Miss The Goal While Mobile Web Sites, iPhone Apps Score Big.
February 8, 2008... Welcome to "The Mobile Media Review," our relevant and, many times, irreverent view of what's going on in the mobile-content arena. This week, marketers miss a Super opportunity, mobile couponing starts to take off, an easier way to build a...

Ceragon Targets 3G/4G Market With Wireless Carrier Ethernet.
February 8, 2008... It's no secret 3G cellular telephony finally is sweeping the globe, with 4G allegedly not far behind, creating a massive amount of wireless broadband traffic that today's cellular infrastructure is ill-equipped to handle. Equally, it's...

One Year Later, Carriers Offer Mobile TV As A Package Deal.
February 8, 2008... A year ago (Wireless Business Forecast, Jan. 12, 2007), WBF sister e- letter Tarifica Alert conducted one of the first studies into mobile-TV pricing, finding two main approaches to the technology at that time. The first was package add-ons...

Guest Commentary: NTIA Broadband Broadside Merely A Political Ploy.
February 8, 2008... By Stuart Zipper, senior editor, Broadband Business Forecast In a show of what many - including me - see as a desperate attempt to justify a failed national broadband policy (or, rather, no policy at all), the U.S. Department of...

Wireless Calls In EU Countries Set To Surpass Wireline Traffic.
February 8, 2008... For the first time, the volume of mobile voice calls will exceed that on traditional fixed networks in Western Europe as a whole, says London-based Analysys, global advisor on telecom, IT and media. Analysys expects this milestone to...

NAB Report Details Mobile/Handheld DTV Prospects.
February 21, 2008... The National Association of Broadcasters (NAB), through its FASTROAD (Flexible Advanced Services for Television & Radio On All Devices) program, is examining the impact of the possible introduction of multiple technology solutions for...

The Mobile Media Review: Breaking News, Puzzling Situations, A New Take On 'Lost'.
February 21, 2008... Welcome to "The Mobile Media Review," our relevant and, many times, irreverent view of what's going on in the mobile-content arena. This week, how many alerts are too many, how to puzzle your way to marketing success and how those nasty...

Verizon Wireless Buys SureWest California Licenses.
February 21, 2008... Independent communications holding company SureWest Communications, which just bought all of the issued and outstanding stock of Everest Broadband Inc. for $173 million, turned around and sold its entire wireless business to Verizon Wireless...

It Had To Happen: Baby GPS.
February 21, 2008... The Special Addition Birth Center at Shawnee Mission Medical Center (SMMC) in Overland Park, Kan., has expanded its partnership with Wisc.-based RF Technologies to protect newborns and older children staying at the facility. SMMC is a...

2008: The Year Of 'The Perfect Marketing Storm'.
February 21, 2008... The perfect wireless marketing storm of 2008 will be remembered as the convergence of three realities that have been building in strength for the last decade, based on the 2008 Brand Keys Customer Loyalty Engagement Index from Brand Keys...