Wireless Business Forecast articles from February 2006

Wireless Business Forecast archives from February 2006

And Now A Word From Our Mobile-Application Sponsor.
February 9, 2006... As the mobile-content industry starts to gear up for an ambitious year of new mobile virtual network operator (MVNO) launches plus wireless multimedia deployments and every brand under the sun trying get space on the carrier deck, one of the...

JuiceCaster Tries To Squeeze Content From Users, Gold From Advertisers.
February 9, 2006... User-generated content (UGC) is the unofficial digital buzzword of 2006, with the success of MySpace, YouTube and other online havens for a generation apparently addicted to rolling their own media. Juice Wireless has rolled out a...

And He Tells Two Friends: Cascada's Mobile-Recommendation Engine Gets Noticed.
February 9, 2006... As everyone in digital media knows, in a world of networked and peer-to- peer connections, viral, word-of-mouth is the ultimate marketing engine. Finding tools that leverage the raw power of recommendations helped build entire online empires...

iPod Vs. Mobile? We Don't Think So.
February 9, 2006... Strategy Analytics stole itself some press this week with its arguments that emerging mobile-music services like Verizon VCAST Music could threaten the Apple iTunes/iPod virtual monopoly. About 80 percent of digital-music players are iPods,...

The Spotlight Moves To Mobile Search.
February 9, 2006... Mobile search is set to become the hot topic this spring as numerous announcements and forthcoming products set the stage for increased attention to this fledgling platform. The Mobile Marketing Association (MMA) kicked it off with a new...

The Mobile Brand Shuffle.(Brief Article)
February 9, 2006... In one of the first reports on content brand popularity we've seen in the mobile arena, M:Metrics reveals that ESPN Sports News is actually the most popular new brand on handsets (see charts). Mobile Weather Brand Reach Brand ...

Short Codes Get, Well, Less Short.(Construction Skills Certification Scheme)(NeuStar Inc.)(Brief Article)
February 9, 2006... CTIA-The Wireless Association and NeuStar Inc., which operates the Common Short Code (CSC) Program, will expand CSCs to include six-digit numbers. This will add about 1 million available codes to the CSC Registry when the program begins this...

Deloitte: 3G, Mobile TV Disappoint - MVNOs Fly.(mobile virtual network operators)(Deloitte's Technology)
February 9, 2006... In its recently released predictions for 2006, Deloitte's Technology, Media & Telecommunications Industry Group included some tepid views for 3G and mobile TV. Deloitte analysts say users will fail to see the advantage of higher- speed mobile...

Deal Sheet 02/09/06.
February 9, 2006... Who's Doing What?: Crisp Wireless, headquartered in New York City; 212/557-1850 Launches a new mobile service for USAToday.com [GCI], headquartered in McLean, Va.; 703/854-5872 What to Expect Near-Term: Crisp is providing...

A Ringtone In A Haystack: Content Discovery Online.(Web sites for content browsing and services for Mobile consumers)(Illustration)
February 23, 2006... Wireless Business Forecast habitually bemoans the limitations of the carrier decks for locating just the right ringtone, game or graphic, but things aren't always that easy off-deck, either. The tsunami of mobile data choices in recent years...

'Be Everywhere:' How Stephen King And The Babes of Sports Illustrated Mix It Up In Mobile.(iTunes sound/audio software)
February 23, 2006... It's a multi-platform world out there as media brands scurry to follow audiences that are fragmenting quickly into oh-so-many niches of taste, cul-de- sacs of content and a dizzying cloverleaf of information-superhighway on-ramps. The new...

Company To Watch: GeoVector - Where Location Is The New Contextual.(Company Profile)
February 23, 2006... One of the promises of mobile phones as data devices is their ability to activate the physical world with relevant content. Point a phone at an object, an advertisement, a product in a store, a landmark, a movie poster or a flight number,...

Are Webcos Showing Us How It Should Be Done?(Web companies Web experience on handsets.)
February 23, 2006... Norwegian Web-browser also-ran Opera and America's own Google seem to be showing the mobile-content and -application industry a thing or two in recent weeks. Google's new downloadable "Local" application for Java is exceptional in its use of...

$1.25 Is Mobile Music's Sweet Note.(Usable Products Company)(Mobile consumers tolerance for higher music pricing)(Sprint Nextel Corp.)
February 23, 2006... According to advertising-and-packaging market research firm Usable Products Company (UPC), mobile consumers have a low tolerance for higher music pricing on mobile. With the price point of per-track music set in stone online at 99 cents, only...

Handset Sales Surge, And Content Can't Be Far Behind.
February 23, 2006... Nokia made good on its plan to regain lost market share in 2005, while Motorola also advanced on the strength of its RAZR blockbuster. And overall, handset sales rose more than expected, according to iSupply. 2005 Mobile Handset Market...

Verizon Wireless: We're With the Band.
February 23, 2006... Trying to catch up with Cingular's stab at becoming "the" wireless music brand, Verizon Wireless directs its marketing to the belly of the youth music beast, MySpace, with its "Calling All Bands" content. MySpace, which hosts close to one...

Deal Sheet 02/23/06.(Helio LLC partnership with MySpace )(IPWireless develop mobile TV delivery solutions )(Microsoft Acquires MotionBridge with MobiTV )
February 23, 2006... Who's Doing What? Helio LLC, headquartered in Los Angeles; 310/696-1477 Will provide mobile blogging in partnership with MySpace, a News Corp. [NWS] company headquartered in Santa Monica, Calif.; 323/202-1026 (via PR) >>What...