Wireless Business Forecast articles from August 2006

Wireless Business Forecast archives from August 2006

Verizon Data: $1 Billion Served.
August 10, 2006... Verizon Wireless has good news for itself and for the mobile-content industry. Second-quarter results showed a data ARPU increase of 83 percent compared to the same period in 2005. For the first time, Big V can claim quarterly data revenue...

Quarterly Financials: Sprint Takes A Speed Bump.(Sprint Corp.)(Verizon Communications Inc.)
August 10, 2006... Sprint's recently released wireless results were decidedly mixed, demonstrating some uncertainty among consumers and a bit of unease in the marketplace. As Wireless Business Forecast saw with Verizon, declines in voice revenues are not being...

World Cup Gives Italian Mobile TV A Kick.(Industry overview)
August 10, 2006... Media history repeated itself in Italy this year as the popularity of World Cup soccer became a key driver in mobile-TV adoption. According to 3 Italia, more than 111,000 people signed up for the service in the six weeks after its June 5...

Are You Ready To Mowwwww-bile? Wrestling Gets The Text Message.(WWE Diva Search)
August 10, 2006... The SMS-to-TV voting model moves into new territory this month as World Wrestling Entertainment launches user voting for its "WWE Diva Search" series. WWE is using Telescope's Participation TV platform for the program, which began on July 10...

Executive Q&A: A New Mobile Ad Network Gets Seeded.(MoPhap's chief executive officer Robert Walczak speaks on wireless application protocol)(Interview)
August 10, 2006... Now that WAP is back, the mobile ad servers are rushing in and trying to differentiate themselves in the marketplace. While the network with the highest profile in the industry, Third Screen Media, recently announced it was serving 100...

The Summer Spike? Is Mobile Media Seasonal?(Usage of wire-less telephones)(Survey)
August 10, 2006... You gotta wonder. After months of relatively flat, and even faltering, usage across many mobile-content categories, Wireless Business Forecast sees a respectable bump in June tallies. According to M:Metrics' latest benchmarking data for...

Plugging In: Wireless News From Around The Web.
August 10, 2006... * Top 10 Mobile Game Design Tips For those still wondering what it takes to make a decent mobile game, this good Next-Gen column for the games trade runs it down. Hint: Simple is better. http://www.next-...

446M Mobile-TV Viewers By 2011: Who Makes These Numbers?(mobile television's demand expected to grow in future)
August 10, 2006... Claims for the future popularity and profitability of mobile TV just keep going higher and higher, while only a handful of people in the world even have this capability. So when IMS Research issued a new report predicting 50-percent...

Sony's Mylo: Is There A Niche For Portable Media Players?
August 24, 2006... Last week's announcement of Sony's "Mylo" handheld communicator reminds us that manufacturers continue to press for an alternative mobile media platform. Trying to squeeze out a niche between laptop and phone, the Mylo joins Sony's own PSP,...

GameJump Leaps Into The Free Game Model.
August 24, 2006... Like mobile news, the phone-based game market has been sidling up to the ad-supported, free-content model for months now and, with the opening of GameJump from Greystripe, the approach gets an official launch. With more than 80 titles in its...

USAToday: WAP's Old (Spry) Grey Lady.
August 24, 2006... In the print world, The New York Times may be the "paper of record" and the "old grey lady" of dead trees and ink, but when it comes to digital, mobile especially, few news brands have more experience than USAToday. The company has been...

Branding + Text = Mobile Newspapers?(Crisp Wireless contracts with Tribune Co. (Chicago, Illinois))
August 24, 2006... Crisp Wireless landed the contract to power a dozen of the Tribune's major papers on mobile. This includes flagship LATimes.com as well as Long Island's Newsday.com. Crisp is also running the Spanish language Hoy daily. Running on Crisp...

Virgin And Helio Use The Web Best But Is Sprint Even Better?
August 24, 2006... According to Compete, many mobile virtual network operators (MVNOs) are under-utilizing the Web advantage. Virgin and Helio are leading the way in converting offline brand awareness to online shopping activity. More than 70 percent of...

Plugging In: Smart Talk About Wireless.(Discussion)
August 24, 2006... Can Mobile Hit The Marketing Target? Alan Chapell, former privacy consultant/analyst for Jupiter, does a thoughtful and clear walk through of the ways in which personal data can be used to target consumers on their phones, many of which...