In-Store articles from July 2006

In-Store archives from July 2006

Informal tone of voice used to talk to Vodafone clients.(Brief article)
July 12, 2006... Vodafone has launched a new look and feel to its high-street stores with design by Fitch. The first new format store launched in Cheltenham. One hundred stores in Vodafone's 347-store estate will get the revised format by April 2007. ...

Survey reveals labelling turmoil.(Brief article)
July 12, 2006... Eight out of 10 shoppers want a standard food-labelling policy in all UK supermarkets to help them understand nutritional content, according to research commissioned by electronic labelling company ZBD Displays. The survey, undertaken by...

Fashion spending falls.(Brief article)
July 12, 2006... Women are spending less per head on fashion than they have previously, despite price deflation, according to a new report from Verdict Research. Cutting prices will no longer drive sales, according to the market research company. "As...

Memory manipulation to 'boost brand recognition'.(phenomenological cognitive )(Brief article)
July 12, 2006... Consumer preferences for a brand can be increased over its competitors by techniques used to manipulate memory, according to new research from the journal Applied Cognitive Psychology. The research is based on experiments where...

Different shape for can.(Brief article)
July 12, 2006... Unilever body fragrance brand Impulse is introducing a different shape for its can, employing a 'sexy curve', to launch a fragrance called Tease. The new shape will be used for the rest of the range too, to increase on-shelf standout. The...

Selfridges hosts interactive World Cup football lounge.(Football Fever lounge)(Studio Exposure)(Brief article)
July 12, 2006... Umbro has launched a Football Fever lounge installation at Selfridges, London, allowing customers to enjoy the World Cup in interactive lounge surroundings. The Umbro Football Fever lounge designed by Studio Exposure has 22 high-...

Superdrug 'builds' a live campaign.
July 12, 2006... Superdrug has launched a live marketing campaign in southern Ireland to promote its brand and outlets. The campaign by Carbon Marketing is intended to build shoppers' awareness and launch Superdrug as a bold, daring and innovative brand....

Lurpak offers shoppers chance to win breakfast.
July 12, 2006... Premium butter brand Lurpak has launched a 'Perfect Breakfasts' campaign using retail shopping baskets in Sainsbury's Local and a number of other convenience stores throughout the UK. 'Perfect Breakfasts' will run in-store until mid-July...

Water brand and tourist group promote Scotland.
July 12, 2006... Bottled water brand Highland Spring has launched a summer on-pack promotion targeting families and children. The campaign, developed and designed by Blue-Chip Marketing, runs in conjunction with VisitScotland offering the chance to 'Win a...

Gina store.(Brief article)
July 12, 2006... Luxury shoe and handbag brand Gina will launch its redesigned Bond Street flagship store in August. The design, by agency Caulder Moore, reinforces the philosophy behind Gina by focusing on attention to detail and a sense of perfection. Ian...

Orange joins forces with Superman for summer.
July 12, 2006... Orange has launched an in-store promotional campaign in partnership with Warner Bros based around the theme of Superman. The film Superman Returns is set to be a major Hollywood blockbuster this summer. Below-the-line agency BD-NTWK has...

Drinking at home increases.(Brief article)
July 12, 2006... UK consumers drink more alcohol in their homes than outside them, and the trend for at-home consumption is growing faster than tippling in pubs, cafes and restaurants. The latest research from Datamonitor forecasts that spending on...

Everyday Sunshine.(Brief article)
July 12, 2006... Procter & Gamble's Everyday Sunshine range of Olay self-tanning moisturiser has been launched, using P-O-P units designed by Clockworx and manufactured by the SPS Group. Around 1,700 stores were due to receive the units by the end of June...

NEWS IN BRIEF: Bravissimo gets designer support.(Brief article)
July 12, 2006... Multi-channel retailer Bravissimo has appointed design agency The Nest to work on projects including store design, catalogue and packaging design. The retailer specialises in lingerie, swimwear and clothing for women who wear a size D cup or...

NEWS IN BRIEF: Canadian skincare range launches in UK.(Brief article)
July 12, 2006... Leading Canadian anti-ageing skincare range Dermaglow has launched in UK House of Fraser stores. The Dermaglow Pro-Peptide range is marketed as a safe and effective alternative to cosmetic surgery. The high-end product range includes Instant...

NEWS IN BRIEF: Music and drinks brands in tie-up.(Brief article)
July 12, 2006... HMV Digital and drinks brand Red Square Reloaded have tied up for a summer promotion, using bottles and P-O-P units to promote a competition offering holidays, free HMV musical downloads and digital music players as prizes. Copyright:...

NEWS IN BRIEF: Waitrose adds men's grooming products.(Brief article)
July 12, 2006... Waitrose has expanded its selection of premium skincare items with a range of men's grooming products, Skintools. Packaging by Pearlfisher aims to communicate the basic function of the products, as well as Waitrose's quality and brand...

NEWS IN BRIEF: Planning objections can help rural areas.(Brief article)
July 12, 2006... Local shops, employment and the countryside in general will flourish when plans for rural superstores are refused, according to new research from the Campaign to Protect Rural England. The area around Saxmundham in East Suffolk is used as a...

NEWS IN BRIEF: Pooches remind owners about Bakers brand.(Brief article)
July 12, 2006... Dog-food brand Bakers Meaty Treats is running an on-pack promotion in association with Denny Bros. A Fix-a-Form coupon is designed to look like a self-adhesive shopping reminder note, left by the hungry family pet. Copyright: Centaur...

NEWS ANALYSIS: Counter culture.(government plan to enable pharmacist to become independent prescribers)
July 12, 2006... The current government health strategy aims to emphasise that the services available from pharmacists exceed solely dispensing prescriptions. So how will the legislative changes affect the retail environment, asks Maeve Hosea It isn't just...

LETTER: Benefits of making a stand early.(Letter to the editor)
July 12, 2006... Among brands and retailers, there is increasing awareness that understanding the shopper is at least as important as understanding the consumer. The significance of this for the industry cannot be underestimated: it prioritises in-store...

LETTER: Open door to healthy competition.(Letter to the editor)
July 12, 2006... I recently attended the In-Store Show 2006 where there was a good range of visual merchandising displays and suppliers, with a chance to see some of the In-Store Award entries in the flesh, so to speak. But having decided to make a time...

Too much information can kill the message, and confuse customers.
July 12, 2006... To witness your industry peers struggling against insurmountable odds in an ultimately doomed attempt at in-store communication, visit a mobile phone store. It could be an educational experience. Better still, spend an afternoon at it....

SCREEN TALK: In touch with shoppers.(Screen FX)
July 12, 2006... The Trafford Centre is one of the UK's biggest shopping centres, and it plays host to 2.5m visitors in an average month. This means there's a huge demand for information and a massive opportunity for advertising. Since November 2005 we...

INTERNATIONAL NEWS: Anotah brand launches three stores.
July 12, 2006... Jon Levenson, managing director of Peel Advertising, says that choosing to install an interactive screen network in The Trafford Centre was the right commercial decision, and it has been successful because it is supported by shopper...

INTERNATIONAL NEWS: Harvey Nichols to open in Turkey.(Brief article)
July 12, 2006... High-end department store Harvey Nichols is set to open a branch in Istanbul, Turkey, this September. The 8,000 sq m store will be in the Kanyon Shopping Centre, in a franchise partnership with Unitim. The deal will include launching four more...

INTERNATIONAL NEWS: JHP designs hypermarket in Mumbai.(K Raheja Corporation)(Brief article)
July 12, 2006... Indian retail company, the K Raheja Corporation, has launched HyperCITY with design by UK agency JHP. The hypermarket in Mumbai is aiming for a sophisticated and contemporary look. The 11,000 sq m store is designed to make shopping fun and...

INTERNATIONAL NEWS: Norges Gruppen pilots forecourt outlets.
July 12, 2006... Norwegian grocery retailer Norges Gruppen has launched five pilot forecourt stores under the Shell Fresh brand name. The stores feature digital menu boards, driven by Scala Infochannel players, that adjust for different key promotions...

INTERNATIONAL NEWS: Customers can pay by using fingerprints.
July 12, 2006... US convenience store Coast to Coast in Tampa, Florida, has introduced a Pay by Touch biometric payment system, which allows shoppers to pay for goods using their fingerprints. Copyright: Centaur Communications Ltd. and licensors

INTERNATIONAL NEWS: JDM supplies units for Reebok in Russia.
July 12, 2006... UK-based retail design and manufacturing company JDM has won the contract to supply units for a 20-plus store roll out for Reebok in Russia and the Ukraine. The first store will open in August with others opening before Christmas 2006. ...

INTERNATIONAL NEWS: Beauty brand operates store in Paris.
July 12, 2006... Swiss natural beauty brand Weleda has launched its first standalone store and institute, comprising treatment and training rooms, in Paris near the Champs-Elysees in a 300 sq m location. The high growth in the natural beauty market in France...

DISPLAY OF THE MONTH: Funny business.(Brief article)
July 12, 2006... A window display at Selfridges looks more like an art gallery than a sales tool, says Jenny Mitchell "The aspect that makes the window displays at Selfridges stand out is the humour," says Jenny Mitchell, marketing manager, Optika...

CITY TALK: 'Brave' rebranding move.(Currys.Digital)(electronic gadgets)
July 12, 2006... At first glance, John Clare, chief executive of DSG International, the retailer formerly known as Dixons, does not come across as the most dynamic of men. But his mild-mannered exterior belies one of Britain's bravest retailers. In a...

CITY NEWS: JLP appoints two non-executive directors.(John Lewis Partnership)(Brief article)
July 12, 2006... DSG International's chief executive has radical plans to update the 69- year-old Dixons brand, says Lauren Mills, retail correspondent at the Mail on Sunday. The changes include a new name and a high-profile online presence The John...

CITY NEWS: Kurt Geiger profits increase by 10 per cent.
July 12, 2006... Shoe retailer Kurt Geiger has announced record profits, up 10 per cent to #7.2m for the year to January 28. Its sales lifted five per cent to #110.5m over the same period. Kurt Geiger says around 90 per cent of sales came from concessions in...

CITY NEWS: Profits soar for department store.
July 12, 2006... Department store chain Beales has announced an 86 per cent increase in profits, to #2.01m, for the 26 weeks to April 29. But the company says costs of opening a new store and refurbishing others will impact the full-year figures. ...

CITY NEWS: Sainsbury's hits four-year sales high.(Brief article)
July 12, 2006... Sainsbury's has reported its biggest quarterly increase in same-store sales in four years. Not including petrol, sales at Sainsbury's stores rose 5.7 per cent in the three months to June 17. A proportion of this increase is attributed to...

CITY NEWS: Signet sales sink in UK jewellery stores.
July 12, 2006... Jewellery retail owner Signet has reported a loss from its UK operations. The company, which operates the H Samuel and Ernest Jones chains in Britain, posted operating losses in the UK of #1.6m for the 13 weeks to April 29. Like-for-like sales...

CITY NEWS: Majestic Wine boosts turnover to #172.2m.
July 12, 2006... Drinks warehouse chain Majestic Wine posted a rise in pre-tax profits of nearly 10 per cent to #14.5m for the year to March 27, with turnover lifting six per cent to #172.2m. Majestic has 129 sites in the UK, as well as trading as Wine &...

PROFILE: Independents' day.
July 12, 2006... Adam Kakembo aims to take the globally recognisable brand, Timberland Boot Company, and promote it locally by investing in "place-based" marketing. Maeve Hosea finds out how "In the post-industrial age, commerce has a purpose to...

SHOW REVIEW: The show goes on.(In-Store Show 2006)
July 12, 2006... The ninth In-Store Show saw a widespread group of industry figures get together to network, haggle and party. Senior figures from brand and retail companies found it was the place to find suppliers and equipment. The long-awaited...

SPECIAL REPORT: Senses working overtime.
July 12, 2006... Many designers are exploring ways of attracting clients by appealing to their senses of touch, smell, hearing and theatre. Clare Dowdy reports A few years ago, a couple of entrepreneurs in Oakland, California, came up with some...

PRODUCT NEWS: Wi-fi tracker falls in price.(Brief article)
July 12, 2006... Reduced cost is a key benefit of the third generation of Wi-Fi Tags from US group Ekahau. Prices start at around US$50, before bulk discounts. The latest T301-A tags, designed for tracking assets or people, have a battery life of up to...

PRODUCT NEWS: Saving paper.(Brief article)
July 12, 2006... Epson has developed an A6-size Electronic Paper using a plastic substrate, and it claims there is potential for creating larger sizes. Epson has worked for many years on low-power-consumption, space-saving devices, particularly thin,...

PRODUCT NEWS: Toshiba series prints on tags.(Brief article)
July 12, 2006... Toshiba Tec has launched its SX-series of barcode label printers, the only models that can print directly onto RFID (Radio Frequency Identification) tags. Until now, RFID tags had to be attached behind self-adhesive labels. The company...

PRODUCT NEWS: Brown's book reveals meaning of marketing.
July 12, 2006... Cyan Books has published The Marketing Code by Professor Stephen Brown, a management thriller, written in the style of The Da Vinci Code, that deconstructs the phenomenon of Dan Brown's well-known best seller. The new book looks at...

PRODUCT NEWS: Elo unveils sound.(Brief article)
July 12, 2006... Elo Touchsystems has introduced a new type of touchscreen technology. Acoustic Pulse Recognition (APR) "listens" for touches on a display screen. An APR installation consists of a glass overlay mounted in front of a display, with an...

PRODUCT NEWS: New range of colours.(Brief article)
July 12, 2006... A new range of colours has been introduced to the Priplak Duolux polypropylene range, distributed by Robert Horne in the UK. The material is resistant to chemicals and dirt and is easy to print on, which makes it popular for a variety of...

POPAI: Balance brand and store space.
July 12, 2006... The UK supermarket sector is not the most important to the P-O-P market in value terms, but for visibility it is hard to beat. The publicity that the sector has received recently regarding "clear floor" or "clutter free" policies has led many...

Eye on design: John Bell & Croyden.(Product/service evaluation)(Brief article)
July 12, 2006... This store provides top-notch service and advice and offers a comprehensive range. The air of the traditional pharmacy is combined with contemporary fixtures and lighting. It's a mix that works superbly well. The dental category is more like a...

Eye on design: Waitrose.(Product/service evaluation)(Brief article)
July 12, 2006... This display area is a surprise - the category is just one bay that holds only everyday dental-care basics. It's a smallish store, but its skin care and hair products stretch for an entire aisle. This demonstrates the lack of focus on the...