In-Store articles from July 2005

In-Store archives from July 2005

Dickins & Jones to join Regent Street casualties.(Brief Article)
July 8, 2005... Retailers are blaming high rents on London's Regent Street for the closure of two landmark stores. Department store Dickins & Jones and Laura Ashley's flagship branch are both to be axed. Dickins & Jones, a fixture on the West End street...

Retailers reap digital rewards says research.(Brief Article)
July 8, 2005... Retailers are taking full advantage of digital screens, according to research published by POPAI Digital and screen maker Samsung. More than 22,150 screens are currently being used in 10,800 stores, equating to approximately two per store....

Nestle stretches cash and carry trial.(Brief Article)
July 8, 2005... Nestle's digital media trial in Landmark Group cash and carries (In- Store, February) is to extend to further outlets. "The test depots have considerably outperformed those without screens," says Nestle business manager Jim Hansen. "The...

Holstein Pils new look.(Brief Article)
July 8, 2005... Holsten Pils has a new look by SiebertHead, as part of a marketing campaign for the Carlsberg-owned German lager. The agency aimed to give the bottle a more contemporary feel, while retaining the brand's iconic green and yellow colours. The...

Gossard to use in-store holograms.(Brief Article)
July 8, 2005... Gossard will use in-store holograms by ColourHolographic as part of the launch campaign for its SuperSmooth bra. Holograms for the bra, which uses stitch-free and seamless technology to create an 'invisible bra with a visible effect', will...

Immedia doctors pharmacy service.(Lloyds Pharmacy)(Brief Article)
July 8, 2005... Lloyds Pharmacy is launching a three-month trial of Immedia Broadcasting's Radiovision system in six of its leading branches. Lloyds is the first major retailer to trial Radiovision, which combines live in-store radio with synchronised...

Dunhill redesign sends modern smoke signals.(Brief Article)
July 8, 2005... Dunhill has reformulated its premium cigarette brand, adding an aspirational new image designed to appeal to 20 to 35-year-olds. The redesign features a new colour scheme to give the premium category added standout on-shelf. Dunhill Red...

New packaging.(Brief Article)
July 8, 2005... Matalan's 3,000-strong Home Store range has been given new packaging by Manchester design agency Bubble Media. The agency was asked to create themes that would represent the discount retailer's drive upmarket. It designed packaging for...

Braun offers raves for shaves.(Brief Article)
July 8, 2005... Braun has launched an 'Up 4 Grabs' on-pack promotion for its Cruzer styling shaver, targeting 18 to 25-year-olds. The promotion, run by integrated marketing agency SMP, runs across 20,000 packs nationwide from July, offering the chance to...

Tailored music is perfect pitch.(Brief Article)
July 8, 2005... Customer-focused music is driving footfall and sales, according to research by Vision One Research and DMX Music. Some 90 per cent of customers like in-store music and 60 per cent say it influences them to stay in-store. Music has a more...

Coventry City Football Club has chosen Green Room Retail.(Brief Article)
July 8, 2005... Coventry City Football Club has chosen Green Room Retail to develop and install its club shop at the new Ricoh Arena Stadium, due to open in August. The store will include state-of-the-art audiovisual systems including plasma displays, to...

Cancer Research UK unveils store formats.(Brief Article)
July 8, 2005... Cancer Research UK has launched specialised premier and entertainment stores in a move to maximise revenue from donated items. Three premier stores have launched in Wilmslow, Henley and Chichester, towns popular among high-end retailers....

USC adds free flights deal to its fashion mix.(Brief Article)
July 8, 2005... Fashion retailer USC is offering return flights to Europe to customers who spend more than #150 in-store. The promotion, run by Landround, includes 10 destinations such as Barcelona, Paris and Amsterdam. "We are a youthful brand and...

Cosmopolitan announces Beauty Awards winners.(Brief Article)
July 8, 2005... Cosmopolitan magazine's Annual Beauty Awards has announced 147 winning products, which will be listed in the magazine this autumn. The winners, which have the option of promoting their awards on-shelf, represent every element of beauty,...

Harrods launches By Appointment personal shopping zone.(Brief Article)
July 8, 2005... Harrods has launched its By Appointment personal shopping zone with design by Four IV, inspired by private members' clubs. Clients are greeted at a bronze-mirrored reception desk and directed to a curved lounge area with bespoke furniture. A...

Macleans brushes up its brand identity.(Brief Article)
July 8, 2005... GlaxoSmithKline has relaunched its Macleans toothpaste range with a new brand identity and packaging by design consultancy Bloom. Each flavour variant has its own colour differentiator. Copyright: Centaur Communications Ltd. and licensors...

Retailers win Big Tick nominations.(Brief Article)
July 8, 2005... Business in the Community has awarded its Big Tick 2005 awards, for cause-related marketing campaigns, to Blockbuster Video (for Starlight Children's Foundation), Debenhams (for its breast cancer campaign), Somerfield (for its muscular...

Sunsilk reconditions its colour range.(Brief Article)
July 8, 2005... Haircare brand Sunsilk has launched a colour enhancement range in retailers across the UK. The products are designed for dyed and natural hair, and includes a shampoo, conditioner and leave-in cream. "The colour enhancement sector is seeing...

Pimm's raises a glass to sunny weather.(Brief Article)
July 8, 2005... Drinks producer Diageo is running an eight-week Sunshine Sampling campaign for summer spirit brand Pimm's in 100 grocery stores, via field marketing agency LoewyBe. Posters and pop-up displays will support the activity and weather forecasts...

InfoPods hired for Westfield malls.(ScreenFX)(Brief Article)
July 8, 2005... Retail property group Westfield has signed a six-year licence agreement with ScreenFX, under which the digital communications specialist will install and manage its InfoPods in Westfield malls nationwide by the end of the year. The InfoPods...

St Tropez tops up its tan base.(Brief Article)
July 8, 2005... Self-tanning brand St Tropez is working with First Choice Travel Shops and First Choice Holiday Hypermarkets to offer discounts on pre-holiday tans. In July and August, customers who book a holiday or flight through a Travel Shop or Holiday...

NEWS ANALYSIS: Home Swede home.
July 8, 2005... Ikea's proposal for its first town-centre store includes an extensive housing development and transformation of the local area. Is this the future for the flatpack? Will Cooper reports Ikea is planning a sea change in the way it sells its...

Letter: Field marketing report matches our experience.(Letter to the Editor)
July 8, 2005... I read the results of your Field Marketing Survey (In-Store, June 2005) with interest. Many of the points mirrored the findings of our own research into experiential marketing (EM). Our EM report, the first of its kind, was carried out by...

Letter: Garden centre growth may need some pruning.(Letter to the Editor)
July 8, 2005... I write in response to your 'Flower power' feature about the gardening industry (In-Store, June 2005). Growth in the UK has been staggering. The sector now turns over #5bn a year, which is more than our combined annual spend on books and...

LEADER: The in-store sector is reaching maturity.(Brief Article)
July 8, 2005... Those of you who visited the In-Store Show last month won't need telling that the entire sector is going through a period of enormous change. All you had to do was read the name tags of the people around you. The range of exhibitors was...

SCREEN TALK: AUTHOR-WISE ENGAGED.
July 8, 2005... WH Smith's Meet the Author touch-screen interface has lifted sales in its Gatwick Airport book store, writes Catherine Lister, head of marketing, WH Smith travel retail Screens play an increasingly important role in in-store planning....

Retailers take a swipe at Visa fees.(Brief Article)
July 8, 2005... A group of small US retailers has filed a lawsuit against Visa, Mastercard and associated banks at a Connecticut federal court, charging them with illegally fixing credit card transaction fees. "Merchants have little or no ability to negotiate...

EC flattens Coca-Cola selling rights.(European Commission)(Brief Article)
July 8, 2005... US brand Coca-Cola has been forced by the European Commission to halt restrictive practices in selling products to retailers. The company has given up all its exclusivity arrangements with retailers, which will now be free to buy and sell...

Toys R Us shareholders approve sale.(Brief Article)
July 8, 2005... Shareholders have approved a buyout of Toys R Us by private investors in a deal worth about #6.6bn. In June the US-based toy and games retailer announced a first-quarter loss of $41m (#23m), a decrease of 46 per cent compared with the same...

Camper fashions Bucharest store.(Brief Article)
July 8, 2005... Camper has opened its first store in Bucharest, the cultural and economic centre of Romania. Natural materials such as wood and a large display allow for easy visualisation of a collection that has been selected exclusively for Bucharest. ...

Holly Hobbie will ride again.(Brief Article)
July 8, 2005... Nickelodeon & Viacom Consumer Products EMEA is to relaunch the classic Holly Hobbie collectable children's brand. The character, aimed at young girls, is being revitalised in anticipation of the brand's 40th anniversary in 2007. The initial...

RadioShack keeps technology real.(Brief Article)
July 8, 2005... US store RadioShack has launched StoreOne, a retail environment and 'learning portal' in Fort Worth, Texas, to allow customers to touch, try and learn about consumer technologies. Featuring a family room with an office, garage, games room and...

DISPLAY OF THE MONTH: Another fine mesh.(Brief Article)
July 8, 2005... Innocent Drinks' Adam Rostom is cagey about the fun he had in Selfridges' sports department Adam Rostom, marketing manager at Innocent Drinks, is suitably impressed by a large cage on the sports floor of Selfridges in London. "There's...

CITY TALK: ANY WHICH WAY YOU KEN.
July 8, 2005... After the latest round of boardroom squabbles at ailing Morrisons, it would be prudent for Sir Ken to get out of the driving seat sooner rather than later, writes Lauren Mills, business writer at the Daily Mail The recent outbreak of...

Asda buys Northern Ireland Safeways.(Brief Article)
July 8, 2005... Asda has made its first foray outside the UK with the purchase of 12 Safeway stores in Northern Ireland from Wm Morrison. The deal, worth a reported #73.6m, will see Asda leapfrog Sainsbury's to become the second largest supermarket retailer...

Mulberry bags #2m in post-tax profit.(Brief Article)
July 8, 2005... Fashion and accessories brand Mulberry has posted post-tax profits of #2m for the year to 31 March, up from #31,000 in 2004. Sales increased by 19 per cent to #30.1m. The company says sales of leather handbags and increased orders from...

Sainsburys shows signs of revival.(Brief Article)
July 8, 2005... Sainsbury's has seen a 1.3 per cent sales rise in the first quarter, an 'encouraging' sign amid ongoing problems on the high street, says chief executive Justin King. "We have seen further progress in restoring the appeal of our brand and...

Specsavers notches up record turnover.(Brief Article)
July 8, 2005... Optical retailer Specsavers has announced a record annual turnover of #620m, an increase of 18 per cent. The Guernsey-based, privately-owned retailer plans to open at least 20 stores in Norway, in a move that will cost approximately #5.2m....

Dixons warns of changes all round.(Brief Article)
July 8, 2005... Electrical retailer Dixons has announced #30m of cost cuts, up to 800 possible job losses and a name change for its parent company. Pre-tax profits fell by 8 per cent for the year ending 30 April. The company also trades as PC World, Currys...

Majestic Wine makes a royal profit.(Brief Article)
July 8, 2005... Majestic Wine has reported #13.2m pre-tax profits for the year to 28 March, up 23.9 per cent on 2004. Sales of wines from Bordeaux, Italy, South Africa, Chile and Argentina were good, as were champagne sales. Copyright: Centaur...

Swansea plans city centre development.(Brief Article)
July 8, 2005... Swansea's landmark David Evans department store is to be demolished to make way for a shopping complex in the city centre. Property developer Thurleigh Estates plans to redevelop the store, which closed in January, with a complex that could...

PROFILE - JEAN CASSEGRAIN, LONGCHAMP: The leather report.
July 8, 2005... Colour and fun rate as highly as quality, heritage and staff knowledge for family-owned luxury goods brand Longchamp. General manager Jean Cassegrain tells Maeve Hosea how he finds the perfect balance Jean Cassegrain, general manager of...

SHOW REVIEW: On with the show.
July 8, 2005... The In-Store Show was such a success that most exhibitors have already booked for next year. Here is our overview of the show and seminars Exhibitors are flocking to take part in the In-Store Show 2006 after the success of this year's...

In-Store Show 2005: highlights of the seminar programme.(Brief Article)
July 8, 2005... Tim Wisgerhof, window director at New York's Saks Fifth Avenue, focused on external store image. "Shopping is a tactile experience, we need to capture people's hearts," he said. Sarah Lucas, Selfridges store design and development project...

MARKET REPORT: Heart and soil.
July 8, 2005... Prime-time TV and a creeping awareness of healthy eating have inspired consumers to demand more organic products despite the extra cost. And the pressure to be ethical extends to suppliers too, writes Will Cooper Amid the doom and gloom...

CATEGORY FOCUS: Designer labelled.
July 8, 2005... Consumers' love of designer brands has prompted high street retailers to commission ranges from top names in the fashion and homeware worlds. Maeve Hosea checks out the labels Customer appetite for designer labels continues to grow, and...

SPECIAL REPORT: The facts of life.
July 8, 2005... Research is one of the biggest weapons in the armoury of major retailers and suppliers. But how can a brand be sure it is getting the most accurate information? Will Cooper reports There is no such thing as the perfect retailer. Even in a...

SPECIAL REPORT: Big and beautiful.
July 8, 2005... A large retail format is nothing without a navigable layout and clear distinctions between sections. Maeve Hosea finds out how designers create atmosphere in big stores Large stores offer the potential for wide product choice, but if...

PRODUCT NEWS: Booth is open to comments.(Vox Pops International)(Brief Article)
July 8, 2005... Vox Pops International (VPI) launched its Vox Pops Video Booth at the In-Store Show 2005. It can record customer feedback, which can either be sent back to companies instantly by internet connection or collected and sent on by VPI. The...

PRODUCT NEWS: Plasma gives a clear view.(Brief Article)
July 8, 2005... Pioneer has unveiled its latest 61in plasma display, the PDP-61MXE1. Designed for industrial use, it has a 1,365 x 768 resolution and a variety of connectivity options including PC, video and audio. The unit has an encased cell structure...

PRODUCT NEWS: Thermal unit goes anywhere.(Brief Article)
July 8, 2005... Toshiba Tec has launched its B-SA4 thermal printers for office and industrial use. The compact unit has an A4-sized footprint and has parallel, USB 2.0 and Ethernet LAN interfaces. It is RFID-enabled. The B-SA4 offers the choice of a 200dpi...

PRODUCT NEWS: Low-cost LCD unit is MPEG-friendly.(Liquid crystal displays)(Brief Article)
July 8, 2005... Digital View has launched a new VideoFlyer product, an 'affordable' 7in LCD multimedia screen for use at the point of sale. Its 16:9 display format is MPEG-1, MPEG-2 and JPEG-compatible, and supports MP3 audio. A barcode interface is also...

PRODUCT NEWS: Marketing manual is full of fashion sense.(Brief Article)
July 8, 2005... Kogan Page has published Fashion Brands: Branding Style from Armani to Zara, a fashion history book written from a marketing perspective. The book aims to uncover the complex world of fashion marketing, asking key questions such as: Who...

PRODUCT NEWS: Cash Handling Systems introduces device.(Brief Article)
July 8, 2005... Cash Handling Systems has introduced a device capable of checking for counterfeit notes in the UK. The PhotoPound reads encrypted data inside the metal thread within banknotes to ensure they are genuine. It shows a red light if the note is...

POPAI: Study reports are published.(Point-Of-Purchase Advertising International)(Brief Article)
July 8, 2005... POPAI has announced the results of its latest 'P-O-P as a measured medium' study, conducted in Ireland in partnership with Synergy, Tesco Ireland, Unilever and RMS. The research examined the impact on sales and shopper behaviour of secondary...

EYE ON DESIGN: Haagen-Dazs Cafe.(Brief Article)
July 8, 2005... Strangely, you can't seem to get ice cream in the Haagen-Dazs Cafe in Leicester Square. You have to work your way to a takeaway section at the side, which is an austere corridor more reminiscent of an Eastern European hotel reception or a...

EYE ON DESIGN: Gelateria Valerie.(ice cream parlor)(Brief Article)
July 8, 2005... Overlooking Duke of York Square in Chelsea, with the sound of running water and children laughing, the location is fantastic. You are encouraged to take time and enjoy your visit as the atmosphere of an authentic Italian ice cream parlour...

EYE ON DESIGN: Harrods.(ice cream parlour)(Brief Article)
July 8, 2005... A mess of finishes and messages, not only is Harrods' ice cream parlour hard to find but it fights against its location in-store. With the justifiably fantastic reputation of the Harrods Food Hall, it seems odd that the standard of that...